Demand Generation VS Lead Generation

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What is Lead Generation

Lead generation is getting contacts into your CRM via marketing tactics. Get started for free

What is Demand Generation

Creating demand for your product or service and getting people to want to get in conversation with you. Get started for free

What is the main difference?

Traditional Lead Generation focuses more on the number of leads and Demand Generation is focusing more on quality conversations. Get started for free

Example of Lead Generation

Offering an ebook and receiving contact information in return Get started for free

Example of Demand Generation

Offering a Quick Scan with an option to call and discuss results Get started for free

Demand Generation VS Lead Generation

How are you going about it? Get started for free

Check out tips from our CEO

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