Demand Generation VS Lead Generation

StoryLab.ai

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What is Lead Generation

Lead generation is getting contacts into your CRM via marketing tactics.

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What is Demand Generation

Creating demand for your product or service and getting people to want to get in conversation with you.

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What is the main difference?

Traditional Lead Generation focuses more on the number of leads and Demand Generation is focusing more on quality conversations.

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Offering an ebook and receiving contact information in return

Example of Lead Generation

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Example of Demand Generation

Offering a Quick Scan with an option to call and discuss results

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Demand Generation VS Lead Generation

How are you going about it?

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Check out tips from our CEO

Burst with Arrow

Learn  Demand Generation