Demand Generation VS Lead Generation

What is Lead Generation

Lead generation is getting contacts into your CRM via marketing tactics.

What is Demand Generation

Creating demand for your product or service and getting people to want to get in conversation with you.

What is the main difference?

Traditional Lead Generation focuses more on the number of leads and Demand Generation is focusing more on quality conversations.

Offering an ebook and receiving contact information in return

Example of Lead Generation

Example of Demand Generation

Offering a Quick Scan with an option to call and discuss results

Demand Generation VS Lead Generation

How are you going about it?

Check out tips from our CEO

Burst with Arrow

Learn  Demand Generation