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Top Content Creation Statistics

33% of marketers who don’t use automation or artificial intelligence (AI) plan to in 2022

46% of businesses reported they want to increase their content creation spending in 2022

Video is expected to be the most invested in B2B marketing channel in 2022

36.7% of marketers report that creating engaging visual content consistently is one of their top struggles

Only 12% of marketers are currently using voice search tactics as part of their strategy

People have twice as many interactions with brands on mobile than anywhere else

57% of users report they wouldn’t recommend a business with a poorly designed mobile site

63% of content marketers use their content strategy to build loyalty with their existing clients

The average blog bounce rate is 82.4%

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