Repurposing Content: How to Get the Most Mileage Out of Your Writing

While surfing the web, it may seem that there is an article on every possible topic in every known niche. What else can you add to make your blog or website unique and exciting? Most content creators struggle to develop new, engaging stories regularly to attract the attention of the audience and increase the number of loyal users. If you are one of them, let’s consider one of the possible ways to simplify this task.

What if we told you that you can get more out of the content you’ve already created? Sounds promising, doesn’t it? Content repurposing might be an effective solution to avoid burnout and reduce the pressure to constantly produce new material.

In this article, you will find many techniques for repurposing your content and getting the most mileage out of your writing.

Chapters

Practical Tips for Repurposing Content

The obvious idea of reusing the content you once created seems trivial, but it really works if you do everything correctly. For example, if you used to buy nursing papers from experienced writers while studying in college, you could then use this content to manage other writing assignments faster. The same rule applies here. If you already have a library of published content of different types, here’s what you can do to repurpose it.

Repackaging Content

This technique involves taking existing content and presenting it in a new, visually appealing format. Let’s look at some examples:

• Blog post to an infographic. It’s always a good idea to transform data and key takeaways from a blog post into a visually engaging infographic. People will be more eager to share it on social media. Also, you can easily embed it on your website.
• Blog post series to E-book/guide. If you write about one particular topic quite often, you can compile this series of related posts into a comprehensive e-book or guide. Doing so might be key to lead generation.
• Long-form article to social media snippets. When you write about something that requires you to provide detailed explanations, you can extract key quotes, statistics, and insights from this post to create small-sized social media posts. On top of that, try using quote cards to maximize engagement.

Reformatting Content

Now, let’s consider several adapting techniques you can use to transform your content and make it compatible with different mediums or platforms:

• Webinar to blog post/podcast episode. If you create webinars occasionally, you can transcribe the audio to create a written blog post or repurpose it into a podcast episode.
• Video to blog post. It’s a similar logic you can use from the previous point to transcribe the audio from a video and use it as the basis for a blog post. You can also embed the video within the post for added engagement.
• Blog post to a Twitter thread. Your task here is to condense a blog post into a series of tweets and create a digestible thread that drives traffic back to your website.
• Case study to testimonial. List key successes and results from a detailed case study to create shorter testimonials for your website or marketing materials.

Updating Content

We live in a fast-changing world, so it is no wonder that the content you create might need some updates with time. Therefore, you can refresh existing articles with new data and insights:

• Refreshing old blog posts. Update blog posts that have lost their relevance with current statistics and examples. Doing so not only improves the content’s value but also boosts its SEO performance.
• Republishing updated content. Once a piece of content has been updated, republish it as a “new” piece to give it a fresh burst of visibility and attract new readers.

Repurposing Content for Different Stages of the Buyer’s Journey

This technique requires your strategic marketing vision, as it involves tailoring your content to address the specific needs of your audience at each stage of the sales funnel:

• Awareness stage. Repurpose blog posts or infographics into social media posts or short videos to attract new leads and introduce them to your brand. We all spend a lot of time on social media, and making your brand or website visible is half the battle.
• Consideration stage. At this stage, you transform webinars or case studies into downloadable guides or comparison charts to help prospects evaluate your offerings. If you fail to present your benefits effectively, users will choose your competitors.
• Decision stage. One more idea is to repurpose testimonials or product demos into targeted emails or landing pages to encourage conversions.

The Goals You Can Reach with Content Repurposing

What results can you expect after applying these techniques to your content? Here are some key points for you to keep in mind.

Reach a Wider Audience

By repurposing your content into various formats, you take into account the different preferences of your clients and reach a significantly larger audience. For example, turning a blog post into an infographic can attract a visual audience that might not have engaged with the written version.

Save Time and Resources

Creating high-quality content from scratch takes considerable time, effort, and resources. On the other hand, repurposing allows you to generate new content without starting from square one.

Boost SEO

When you create numerous pieces of content around a one specific topic, you increase the probability of your website being in the top of search results for relevant keywords.

Summing Up

As you can see, repurposing your existing content has many benefits and can help you take a break to develop unique ideas for upcoming blog posts. After all, you know your audience’s needs and can use multiple platforms to make your website visible.

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