How to Get Started with AI Marketing in 2024

AI is coming for my job!

In this AI Marketing Hub

• What is AI Marketing
• The Future of AI Marketing
• Is AI the future of Digital Marketing?
• What kind of society do we want to build if AI Marketing goes on Autopilot?
• AI Marketing in 2023
• AI Marketing Examples and Use Cases
• Growth Storytelling

What is AI Marketing

AI Marketing is using the power of AI (Artificial Intelligence) to reach Marketing Goals Faster.

Marketers always relied on static marketing tools that did not learn and did not help take away any of the thinking part of their work. Then came predictive marketing tools that were less static and now AI can be added to the Marketing Tool Stack, which is a lot more dynamic.

The Future of AI Marketing

What does the future of AI Marketing look like? AI will help marketers to make better desicions, create work outputs, improve collaboration and much more.

AI will be a great addition to any marketing team. It’s an assistant that you can ask questions and will deliver answers, where in our experience most people will be amazed about how ‘smart’ the AI actually is.

AI Marketing has been around for quite some time. Just check your Gmail. It’s been a while since Gmail’s AI predicted what you would like to write and suggested to auto complete the entire sentence for you.

At the moment, we’re seeing a big emergence of new and better AI Marketing Tools and of Digital Marketers embracing the technology. We’re pretty confident that StoryLab.ai is at the cutting edge of this developing trend.

Are you one of these marketers and content creators that are already using AI to help you create more and better content?

Econsultancy reports 18% of North America-based marketers currently use AI for content creation. Meanwhile, 23% use it for creative and design work.

How much content can we expect to be created with the help of AI marketing copy generators in the near future?

A large study and forecast by Fortune Business Insights predicted that by the end of this year already, 30% of digital content will be generated with the help of AI-based technology. And that by 2027 the AI market is expected to reach $267 Billion.

Imagine a world where 30% of online content is created by or with the help of AI systems like GPT-3, which is capable of creating copy that is almost indistinguishable from copy created by human authors.

Is AI the future of Digital Marketing?

This question is based on the notion that AI will eventually become so smart that it will take over all human inputs and AI will automate all marketing campaigns.

This is a very important question.

Will there be a time that AI is so smart that a company can basically just ‘turn on a marketing switch’. Just a simple ‘yes’ checkmark and AI will take over and not one human marketer would need to interfere?

Who knows?
Would that be a good thing?
Good for whom? Business owners? Society?
Would that be a bad thing?

As of today, many marketing desicions are already based on algorithms and a/b testing to find out what people react to and what makes them purchase or take an action.

Setting up these tests and seeing what works best, and then set up another 100 tests and having an ultimate landing page or ad could be something AI could take on easily. For sure.

It will also be able to, based on learnings, create marketing copy, images, videos, you name it. So in other words, it would not be a stretch to believe that there could be an ‘on button’ for AI marketing.

The question is: apart from that being possible, and possibly very cheap – will it be the wise, ethical, responsible thing to do?

Here at StoryLab.ai, we don’t believe in AI doing everything all by its robot self. We believe in human creativity, connection, and discernment – and we believe in amplifying that with the help of technology.

We believe marketers and content creators have more impact on society than most of us really realize. To decide how and to what extent we want to be implementing AI in our marketing and content creation process –

A crucial question will be:

What kind of society do we want to build if AI Marketing goes on Autopilot?

Let’s say that in a couple of years from now, anyone starting a business can press that marketing switch and have AI test, create, predict, publish, and analyze everything there is to know and do – all by itself.

Who will this AI be trying to influence?

Real people.

People with hopes and dreams and people with problems. AI will test new ads and offerings untill it understands and pushes out exactly what makes us tick. Is that what we want for our society?

We’ve already seen the harmful effects that data and emergent digital technologies can have when applied in the realms of marketing and even in the democratic process. [Online marketing and (EU) elections in the digital age — your choices are not your own | by Erwin Lima | HackerNoon.com | Medium]

The question of whether the choices we make are, in fact, our own choices is already becoming more and more difficult to answer.

But no worries, some will say: as with every new technology, society will adapt.

The big question is, who will be faster? AI or Society?

Will Society be reshaped in time, to not see every human being simply as a consumer before AI can take over the marketing department?

Will AI take over the marketing department before society is reshaped and help business owners to optimize the goals of these business owners – often to the detriment of the broader public?

AI Marketing in 2024

Let’s not overestimate, but please, let’s also not underestimate how powerful AI Marketing can become. Marketing always was one of the most powerful tools for businesses and governments. Remember, Propaganda is also a form of marketing (the two fields were founded almost simultaneously and strongly influenced each other) and we all know very well how powerful that can be.

Let’s take a look at what you as a marketer can do today to start implementing AI in your Marketing Strategy. How to it in the smartest, most effective, and most responsible way.

As mentioned, marketers and content creators; storytellers, have always had immense powers over people’s lives. That’s why governments often stepped in to regulate. With AI it’s no different.

You as a marketer are either using your powers as ethically as possible or you’re not.

As an AI Marketing Copy provider, we saught to put on paper what standards we want to hold ourselves and our users accountable to. Check out how you can use AI Copywriters for good.

And always check yourself on the three points mentioned on that page, as a rule of thumb.

How to get the most out of your AI Copy generators, and yourself

We said it before: don’t overestimate the power of new technologies such as AI. In the case of AI copy generators, there’s a specific field of worry: AI language processors such as GPT-3 can’t actually think, and thereby don’t actually understand what they’re saying.

How do you circumvent this problem, and how do you get the most out of your AI copywriting assistant?

It’s actually fairly simple.

Use AI Copy generators to generate ideas for stories. Ideas for titles, outlines, intros, for entire blocks of text for ads, videos, e-mails, and what have you.

Getting decent, relevant ideas and copy down is what AI copy generators are actually very good at.

But then: let your unique, human creativity and insight come to play.

Use the ideas and other outputs the AI tool is giving you as writing prompts. Use them to have something to riff off of. Edit, add, rearrange using your own unique insights, knowledge, experience, thoughts, and feelings — to create something of actual value for your audience.

When you’re done, let a human reader read your story. Keep fishing for feedback and make your stories better — and make yourself a better writer and teller of stories.

That’s how you get the most out of your AI Marketing and copy generator.

And out of yourself.

Read more about How to Get The Most Out Of Your AI Copy Generator.

AI Marketing Examples and Use Cases

Now let’s make things concrete. Real concrete.

We’ve written a couple of examples and uses cases of how you can use AI Marketing Copy Generators to improve your marketing.

In these guides, we take you step by step in what to insert where to help you reach your goal.

Get started by clicking one of the use cases below.

Growth Storytelling

At StoryLab.ai, we believe that humans can reach their full potential by telling effective stories. The same goes for businesses, because what are business if not humans organized toward a common goal?

These goals often have something to do with growth. Growth in terms of expansion, or growth in terms of innovation, evolution; Growth in terms of ‘more sustainable value created.’ – Our personal favorite.

Growth, however you define that.

Our AI Marketing Copy Generators help you achieve just that. But there is much more that you as a marketer should do to have a real positive impact.

In our vision article, we’ve gone over what Growth Storytelling is and why it will, in time, replace Conent Marketing. Why it’s a more sustainable, more sensible approach and why it will give marketers and content creators better results than the old approach of ‘marketing content’.

Check out our Growth Storytelling introduction article.

We’ve also created a Growth Storytelling Framework to help you take this more holistic view of and approach to Content Creation from theory to practice.

Our Growth Storytelling Framework contains 10 step-by-step guides and Google Sheet templates. You can get it for free here. No email signup is needed.

We hope this article and the resources provided here have been useful to you in your journey as a marketer or content creation. We’d love to hear from you if they have. Or, if there’s anything missing or any question you might have that we haven’t answered, here.

Lastly, we warmly invite you to join our Growth Storytelling LinkedIn Group to talk about AI Marketing, Growth Storytelling, the future of Marketing and much more. We go over hands-on ways you can improve your marketing with AI and what else is coming and also over trends, ethics, and more.

You can also connect and ask questions to many other marketers and content creators, who deal with the same goals, experiences, and challenges you do.

Additional articles you might be interested in

• How to Write Not Just More, But Also Better Content with the Help of AI
• How to Integrate Generative AI into your Content Marketing Strategy
• AI Powered Content Creation. Number one Digital Marketing Trend
• The Most Effective Prompts for AI Marketing Content [Prompt Engineering]

FAQ

What is AI Marketing?
AI Marketing involves using artificial intelligence technologies, like machine learning and data analytics, to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts.

How does AI Marketing benefit businesses?
It offers businesses the ability to more effectively analyze customer data and insights, personalize marketing efforts, optimize advertising campaigns, and streamline marketing processes, thereby improving efficiency and ROI.

What are common applications of AI in marketing?
Common applications include customer segmentation, predictive analytics, personalized content delivery, chatbots for customer service, programmatic advertising, and content creation.

How does AI improve customer personalization in marketing?
AI analyzes vast amounts of data to identify patterns in customer behavior, enabling personalized marketing messages and product recommendations based on individual customer preferences.

Can AI in marketing predict customer behavior?
Yes, AI can forecast customer behavior by analyzing past purchasing history, search patterns, and other behavioral data, helping marketers to anticipate future needs and preferences.

What is the role of AI in content creation for marketing?
AI assists in content creation by generating data-driven ideas, crafting initial drafts, or even creating short-form content autonomously, saving time and resources.

How do AI chatbots enhance marketing efforts?
AI-powered chatbots provide instant customer service and support, engage with customers in real-time, and gather valuable data that can be used to tailor marketing strategies.

What impact does AI have on email marketing campaigns?
AI enhances email marketing by optimizing send times, segmenting email lists, personalizing email content, and analyzing the performance of email campaigns.

Can AI help in optimizing marketing budgets?
Yes, AI can dynamically allocate marketing budgets across channels and campaigns for maximum effectiveness, based on real-time performance data.

What are the challenges of implementing AI in marketing?
Challenges include the need for quality data, understanding and integrating AI technologies, ensuring privacy and ethical use of data, and keeping up with the rapidly evolving AI landscape.

How does AI contribute to market research in marketing?
AI assists in market research by quickly analyzing large volumes of data to identify trends, consumer preferences, and emerging market opportunities.

Can AI improve the effectiveness of online advertising?
AI enhances online advertising by optimizing ad placements, personalizing ads to individual users, and continuously analyzing performance data to improve ad strategies.

What is the role of AI in search engine optimization (SEO)?
AI tools in SEO can analyze search patterns, optimize website content, predict ranking changes, and provide insights for content strategy to improve search engine rankings.

How does AI assist in social media marketing?
AI in social media marketing helps in content curation, audience targeting, sentiment analysis, and optimizing posting schedules for increased engagement.

Can AI in marketing help in customer retention?
AI helps in customer retention by predicting customer churn, personalizing communications, and identifying opportunities for engagement to keep customers satisfied and loyal.

What is predictive analytics in AI marketing?
Predictive analytics uses AI to analyze historical and current data to make predictions about future customer behavior, market trends, and marketing campaign outcomes.

How does AI influence pricing strategies in marketing?
AI analyzes market data, demand trends, and competitor pricing to recommend pricing strategies that maximize profitability and competitiveness.

What is the impact of AI-driven data visualization in marketing?
AI-driven data visualization presents complex data in an easily understandable format, helping marketers to quickly grasp insights and make informed decisions.

Can AI be used to create dynamic website content?
Yes, AI can dynamically alter website content for individual visitors, providing a personalized experience based on their preferences and browsing behavior.

What ethical considerations should be taken into account with AI in marketing?
Ethical considerations include ensuring customer data privacy, avoiding bias in AI algorithms, and being transparent about the use of AI in marketing practices.

How does AI impact customer segmentation in marketing?
AI enhances customer segmentation by analyzing detailed customer data to create highly specific segments, allowing for more targeted and effective marketing strategies.

What is the role of AI in real-time marketing decision-making?
AI facilitates real-time decision-making by instantly analyzing data and providing actionable insights, enabling marketers to quickly adjust strategies for maximum effectiveness.

How do AI-driven recommendation engines benefit marketing?
AI-driven recommendation engines personalize user experiences by suggesting products or content based on individual user behaviors, significantly improving engagement and sales.

Can AI optimize the customer journey in digital marketing?
AI can map and analyze various customer journey touchpoints, providing insights to optimize each stage for a smoother and more personalized customer experience.

What is conversational AI, and how is it used in marketing?
Conversational AI, like chatbots and virtual assistants, interacts with customers in a human-like manner, enhancing engagement and gathering valuable data for marketing purposes.

How does AI contribute to brand management in marketing?
AI assists in brand management by monitoring brand mentions across digital platforms, analyzing sentiment, and providing insights for maintaining a positive brand image.

Can AI be used for competitive analysis in marketing?
Yes, AI can analyze competitors’ digital strategies, track their performance, and provide insights to develop more competitive marketing strategies.

What is the impact of AI on video marketing?
AI enhances video marketing by optimizing video content for search engines, providing performance analytics, and even generating personalized video content for users.

How does AI assist in managing marketing data privacy?
AI helps in managing data privacy by automating compliance with regulations, securely analyzing customer data, and identifying potential privacy breaches.

What future developments are expected in AI Marketing?
Future developments may include more advanced natural language processing, deeper integration with IoT devices, and AI-driven predictive models for even more personalized marketing experiences.

Author bio:

Erwin Lima: What inspires Erwin is helping people, teams and brands to become the best version of themselves. Guiding them with curiosity, empathy, and Growth Storytelling.

Over the past 10+ years as a copywriter, author, consultant, and coach, he’s helped dozens of Brands, Teams, and individual human beings to grow their sense of motivation and focus, but also their reach, engagement, and revenue— through the power of their own story. You can find Erwin on LinkedIn and on his website.

Author bio:

Raul Tiru: Raul loves to build companies and help startups and scale-ups grow. Raul started his first website when he was 17 years old, has held several growth marketing positions in fast-growing companies, and has helped companies via his Freelance Marketing services. You can find Raul on his community GlobalOwls where he helps Nonprofits and Startups to do better marketing.