It can be difficult to come up with the right questions for your Survey and you basically have one shot to get your audience to answer your questions and get the data you need to improve your marketing, product, onboarding, you name it.
Make sure the questions you’re asking are on point.
Spar with AI to come up with a long list of potential questions before selecting the best ones.
For this example, we wanted to come up with Survey Questions to learn more about how much our customers love our product.
Our input was: ‘How do you like our product’
Here’s what the AI came up with on our first run:
Outputs we’ve received from the AI Questionnaire maker on the first run:
1. On a scale of 1-10, how would you rate your overall satisfaction with our product?
2. Can you briefly describe your initial impression when you first started using our product?
3. What features of our product do you find the most useful, and why?
4. Have you encountered any difficulties while using our product? If yes, please provide details.
5. Compared to similar products in the market, how would you rate the quality of our product?
6. How well do you think our product meets your needs or solves your problems?
7. If you could change one thing about our product, what would it be and why?
8. Would you recommend our product to a colleague or friend? Why or why not?
9. How would you describe your customer service experience related to our product?
10. Are there any additional features or improvements you would like to see in future versions of our product? Please provide as much detail as you can.
As mentioned earlier. We don’t want to settle for the first couple of questions AI or we came up with. Here are the questions we got on the second run.
1. On a scale of 1 to 10, how satisfied are you with the overall performance of our product?
2. Which features of our product do you find the most useful, and why?
3. Can you identify any aspects of our product that could be improved? If yes, please elaborate.
4. How often do you use our product, and in what contexts?
5. Have you encountered any challenges or difficulties while using our product? If so, could you please describe them?
6. Compared to similar products on the market, how would you rate our product and why?
7. How well does our product meet your needs or solve the problems you face?
8. Have you utilized our customer support services? If yes, how would you rate your experience and what improvements, if any, would you suggest?
9. Would you recommend our product to others? Please explain your reasons.
10. How can we enhance our product or services to better meet your needs and expectations in the future?
We got 20 inspirational pieces for our Survey in just a couple of seconds. We can now fine-tune our inputs or take these and brainstorm further with the team to really nail our Survey.
Writing effective survey questions is essential for gathering accurate and meaningful data. Here are some best practices to consider:
Start with Clear Objectives:
Understand the purpose of your survey. What information do you want to gather? Having clear objectives will guide your question-writing process.
Keep it Simple:
Use simple and concise language. Avoid jargon, technical terms, or complex sentence structures that might confuse respondents.
Avoid Leading Questions:
Frame questions neutrally to avoid influencing respondents’ answers. For example, instead of asking “Don’t you agree that…”, ask “What is your opinion on…”.
Use Specific Language:
Be specific in your questions to ensure accurate responses. Avoid vague terms like “often” or “sometimes,” and use quantifiable terms like “weekly” or “monthly.”
One Question at a Time:
Each question should focus on a single topic. Avoid combining multiple questions into one, as it can lead to confusion.
Use Closed and Open-Ended Questions:
Closed-ended questions (multiple choice, yes/no) are easy to analyze, while open-ended questions provide valuable insights. Use a mix of both for a comprehensive view.
Provide Balanced Response Options:
In multiple-choice questions, offer a balanced range of response options that cover the spectrum of possible answers.
Include a “Prefer Not to Answer” Option:
Some respondents might prefer not to answer certain questions. Including this option respects their privacy and maintains data accuracy.
Consider Response Order:
Responses to the first few options in a list can be favored. Randomize the order of response options to avoid bias.
Avoid Double Negatives:
Refrain from using double negatives, as they can confuse respondents. Keep questions positively framed.
Don’t assume respondents have knowledge they might not possess. If you need to ask about a complex topic, provide context or definitions.
Use Likert Scale Wisely:
If using a Likert scale (e.g., strongly agree to strongly disagree), keep the scale consistent across questions and avoid using too many scale points.
Before sending out the survey, test it with a small group to identify any issues with wording, question flow, or response options.
Avoid Sensitive or Personal Questions:
If possible, avoid asking respondents to divulge sensitive or personal information that they might be uncomfortable sharing.
Limit the Number of Questions:
Long surveys can lead to respondent fatigue and lower completion rates. Keep the survey concise and relevant.
Use Skip Logic:
If certain questions are only relevant to specific respondents, use skip logic to show or hide questions accordingly.
Prioritize Important Questions:
Place crucial questions at the beginning or middle of the survey to capture responses from more engaged participants.
Provide Clear Instructions:
If a question requires a specific format (like dates), provide clear instructions on how to answer.
Test for Clarity:
Ask colleagues or friends to review your survey for clarity and potential issues.
Thank and Provide Context:
Start with a thank-you message and a brief context for the survey. This can increase respondent engagement.
Remember that crafting effective survey questions requires a combination of writing skills and an understanding of your target audience. Following these best practices will help you create a survey that generates valuable insights.
AI Questionnaire Generator Pricing
Our pricing is set up as followed:
- Free – get 3 runs a month to try our tools out for free;
- Pro – $15 a month – 100 runs a month;
- Unlimited – $19 a month – unlimited runs a month;
You can also opt-in for the yearly membership and receive a 20% price reduction.
You can check out our full pricing here.