Tips on creating great blog post titles
1. Start with empathy and your persona
Before you create your piece of content, think about what your audience (your persona) would love to consume. A Great Blog Post Title can not stand out if no one has a need for it.
If you know who your persona is, you know what problems they have, you know what content to create to help solve those problems and you know which power words to use in your blog post title to trigger an emotion to capture their attention and click on your Social Media post or Search results.
Pro tip 1: After they have clicked on your piece of content, it’s time to showcase that the article is truly valuable to them. You do that by having a great Blog Post Intro (which you can also generate with StoryLab.ai).
Pro tip 2: If you don’t fully understand the needs of your persona yet, you can use keyword research tools and Google’s search results to have an understanding of what people struggle with and need answers to.
2. Use Power words in your Blog Post Title
Even though truly understanding the needs of your audience is the most important, there are a couple of quick wins you could utilize to make your blog post title stand out a little bit more. One of them is making use of numbers and power words. Be sure to only use them when it makes sense and keep it relevant to the needs of your persona. It will not make sense to say ‘easy tips’ when your persona is looking for advanced resources.
A list of Power Words you could Include in your Blog Post Title
3. Don’t be spammy or oversell
At the end of the day, the goal of your blog post title is not just to help you to stand out. It’s to help you stand out so you can get more quality traffic to your website that actually converts.
People bouncing off your website within seconds is the worst thing you could do for your SEO. Google hates pogo-sticking.
You can minimize that by writing a great blog post intro but even that won’t save you if you’re just overselling.
4. Don’t be satisfied with your first Blog Post Title
We hope you now have a better understanding of the importance of a great blog post title.
That being said, how much time do you usually spend on creating your title?
Do you create one title and call it a day?
In other words, do you spend less than a minute writing your blog post title?
Let’s say your article is doing well and gets a lot of views on Google and on Social Media.
As stated earlier, some researches show that having a great headline can help increase traffic by 500%.
This means that you would have gotten 2x, 3x, up to 5x more traffic if you would have focused more on writing a great blog title.
You can take it even further by writing multiple blog post titles and then selecting the best one.
Of course, StoryLab.ai can help you do just that. You can easily get multiple great title suggestions, add a bit of human touch and this valuable step can be more easily and StoryLab.ai helps you to see the topic from different angles which boosts creativity.