Why you should invest time in creating great YouTube Descriptions
YouTube is the second largest search engine in the world.
As a search engine, it needs information to understand what your video is about in order to show it to relevant people that might like to watch it.
YouTube’s tech is pretty sophisticated. It can pick up information from the video itself, but the more you help the search engine out, the better your chances of attracting relevant people that might otherwise not have known that your video exists.
Next to your YouTube Title, you should also invest time in your video description.
Let people know what the video is about, why they should care to watch it. Try to evoke an emotion and make sure to add relevant keywords when possible.
Add information about yourself, where they can find you and add a clear call to action. What do you want people to do after watching your video? Visit your website, comment, answer a question?
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