YouTube Video Shorts Statistics You Need to Know in 2023

YouTube Shorts are gaining popularity fast. Here’s what you need to know.

What are YouTube Shorts

In September of 2020, YouTube announced that it was offering a short-form video feature, called YouTube shorts.

YouTube released YouTube Shorts in India before rolling it out to America and 26 other countries by March 2021.

You can find this feature in the ‘shorts’ tab on the YouTube app on your mobile. On Desktop, you will see a shorts section on the homepage and on the navigation on the left:

YouTube Shorts on YouTube Home Page Desktop

Here’s one of our YouTube shorts video ranking #1 for the term ‘Social Media Marketing Statistics‘ (under the two ads).

YouTube Shorts on YouTube Search Results Page Desktop
YouTube Shorts on YouTube Channel Page Desktop

Alright. Now let’s have a look at a couple of YouTube Shorts statistics worth knowing:

  • YouTube gets about 25 percent of the global mobile traffic;
  • YouTube is used by 1/4th of the world population;
  • More than 2.3 billion subscribers regularly visit YouTube every month;
  • YouTube Shorts got 3.5 billion daily views in 2020;
  • $100 million in funding on YouTube Shorts went live in 2021 to encourage content creators on the platform;
  • About 25.6% of YouTube Shorts originated from India, and 23.4% from the United States;
  • More than 70% of YouTube Watch Time Is on Mobile;
  • More than 70% of YouTube Shorts Are Longer than 15 Seconds, but Have a 60 Second Time Limit;
  • 74% of Adults in America Use YouTube;
  • 16.4% of YouTube’s Site Traffic Comes from America;
  • YouTube Shorts demand is outpacing supply (see image below);
YouTube Shorts Statistics Visual

Short-form content like Google Web Stories, YouTube Shorts, Idea Pins, Instagram Reels, TikTok videos, etc. are an exciting new form of content consumers seem to be enjoying.

Marketers will need to adapt and add short-form content to their Content and Social Media Marketing Strategy.

We are experimenting and documenting and we will keep you updated on our learnings.

Write more. Write better. Grow faster.

Get Started with StoryLab.ai.

Get started for free