Technology is not something to run from as a brand looking to promote, market, and reach new customers. There is so much tech that brands can use to build businesses, make sales, convert leads, and turn momentum into growth. It’s as much of a resource as any other promotions tool.

Even if you are not a big fan of technology or aren’t sure about whether you have the best marketing strategy for your retail category, here is how to use technology to promote a brand.

Chapters

Reach Out Over Social Media

Create a profile on major social media platforms like Facebook and Instagram. Use organic and paid ad campaigns to reach new audience segments. Drive brand awareness and use social media as a customer service channel to generate more conversation about your business.

Optimize Your Local Online Presence

If your brand is only operating at a local level or within a specific region, make sure you optimize your online presence to improve local visibility. Use the right keywords. Use local SEO tactics. Claim your business on Google Business Profiles. Look at ways to boost your credibility locally.

Launch Digital Flash Sales

Launch a digital flash sale, alerting customers by app, SMS, and email. Offer limited-time surprise discounts when you need to move inventory. This creates a sense of urgency, boosts foot traffic, and drives excitement around a brand.

Automate a Multi-Sensory Experience

Promote your brand with an in-store experience every customer will always remember. Add fragrances, use textures, set up background music, and install in-store visuals that enhance customer connection. A multi-sensory experience gets you remembered.

Employ Digital Signage Software

Digital signage brings what’s possible online and in the digital world to in-store. Digital signage software can be programmed according to how you want to use technology to promote your brand, feature images and videos, specials and promotions, and more.

Launch Video Content

Think about what video content you can use to promote your brand. Behind-the-scenes clips, how-to videos, and simple promotional videos that are funny, entertaining, or informative can resonate and connect with an audience.

Create a Catalogue Of Original Content

Start building up a catalogue of unique content that exclusively belongs to you and is evergreen by design. Text content, images, animations, and video should all be included. High-quality content for a brand should either inform, educate, or explain. This content can be utilized anywhere, including across websites, social media, email, and in-store through digital signage.

Voice Assistants Can Help In-Store

Enable an in-store voice assistant to help customers navigate and get their queries answered. Voice search can also be offered on a retail store’s app or website to provide more information on product availability and general information.

Loyalty App to Reward Repeat Purchases

A loyalty program is an excellent way to reward customers for repeat purchases with your brand. Develop an app that accumulates points or discounts. Motivate customers to shop more often with you in return for perks and incentives.

Engage In Gamification

Create a game that your customers can play and earn in-store rewards from. This is a fun way to entertain and engage in a way that does not directly promote a product. It adds goodwill and excitement to your brand.

Use Focused Lighting to Enhance Presentation

Customize how you light your store and products. Use focused lighting to enhance store aesthetics. With lighting, you can draw attention to specific areas, highlight unique features, and alter the lighting to match specific themes or promotions.

QR Codes Can Link to All Sorts of Content

QR codes can be orchestrated to link to product details, reviews, and demos. All a customer has to do is scan and access the information on their phone. QR codes are a digital tool that quickly provides the customer with more information.

Use Crowdsourcing Platforms

Crowdsourcing can be used in several ways, though most will use it as a forum to test new product ideas. Promote your ideas to showcase unique innovations and build trust in your brand. It’s another way to gather feedback and research.

Automate Digital Marketing Campaigns

At an administrative level, there is so much you can do to automate digital marketing channels, such as social media, email, a website, and more. Automate how you market to your customer base. With regards to repetitive admin tasks, many can be handled by automation.

Leverage Your Analytics Tools

The technology generates data. Collect, sort, and analyze this data with analytics software. There are dozens of metrics you can track and ultimately use to see how well your marketing is doing, understand what is selling and what isn’t, and improve your overall store performance.

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