AI Survey Questions Generator – Questionnaire Maker [Start For Free]

What Is StoryLab.ai’s Survey Questions Generator – Questionnaire Maker

StoryLab.ai is an online AI Tool that helps you improve your marketing. 

One of our AI-Powered Tools is a Suvey Question Generator. Some call it a Questionnaire Maker, Survey Maker or Random Question Generator. The tool helps you brainstorm questions to create meaningful surveys and get the data you need to improve your marketing campaigns, product, onboarding, you name it.

Simply describe the topic of your Survey and get ideas in seconds.

Don’t simply copy/paste the questions in your survey and send it out. You know your audience best. AI is here to help you broaden your creativity. By running the AI Questionnaire maker a couple of times, we’re sure you’ll be inspired to set up meaningful questions for your Survey.

Surveys work best when questions are short, specific, and unbiased. Use a mix of scales, multiple choice, and 1–2 open-ended questions to capture both measurable trends and real feedback.

Get started for free with the AI Survey Questions Generator.

StoryLab.ai – More than just an AI Survey Questions Generator

StoryLab.ai is an AI-Powered Content Creation Platform and the AI Questionnaire Maker is just one of our tools. Check out the video to see our Platform in action.

How the AI Survey Question Maker Works

It can be difficult to come up with the right questions for your Survey and you basically have one shot to get your audience to answer your questions and get the data you need to improve your marketing, product, onboarding, you name it.

Make sure the questions you’re asking are on point.

Spar with AI to come up with a long list of potential questions before selecting the best ones.

For this example, we wanted to come up with Survey Questions to learn more about how much our customers love our product.

Our input was: ‘How do you like our product’

Here’s what the AI came up with on our first run:

Outputs we’ve received from the AI Questionnaire maker on the first run:

1. On a scale of 1-10, how would you rate your overall satisfaction with our product?

2. Can you briefly describe your initial impression when you first started using our product?

3. What features of our product do you find the most useful, and why?

4. Have you encountered any difficulties while using our product? If yes, please provide details.

5. Compared to similar products in the market, how would you rate the quality of our product?

6. How well do you think our product meets your needs or solves your problems?

7. If you could change one thing about our product, what would it be and why?

8. Would you recommend our product to a colleague or friend? Why or why not?

9. How would you describe your customer service experience related to our product?

10. Are there any additional features or improvements you would like to see in future versions of our product? Please provide as much detail as you can.

As mentioned earlier. We don’t want to settle for the first couple of questions AI or we came up with. Here are the questions we got on the second run.

1. On a scale of 1 to 10, how satisfied are you with the overall performance of our product?

2. Which features of our product do you find the most useful, and why?

3. Can you identify any aspects of our product that could be improved? If yes, please elaborate.

4. How often do you use our product, and in what contexts?

5. Have you encountered any challenges or difficulties while using our product? If so, could you please describe them?

6. Compared to similar products on the market, how would you rate our product and why?

7. How well does our product meet your needs or solve the problems you face?

8. Have you utilized our customer support services? If yes, how would you rate your experience and what improvements, if any, would you suggest?

9. Would you recommend our product to others? Please explain your reasons.

10. How can we enhance our product or services to better meet your needs and expectations in the future?

We got 20 inspirational pieces for our Survey in just a couple of seconds. We can now fine-tune our inputs or take these and brainstorm further with the team to really nail our Survey. 

Create Great Survey Questions in half the time

Make sure the questions you’re asking in your Survey are meaningful. Here are the top benefits of using an AI Survey Question Maker at a glance.

Top benefits of the AI Survey Question Maker

AI modes	13 writing styles
Improves	Questions, creativity, and more
Support	17+ Languages
Price	Free and Premium

Best Practices for Writing Great Survey Questions

Writing effective survey questions is essential for gathering accurate and meaningful data. Here are some best practices to consider:

Start with Clear Objectives:

Understand the purpose of your survey. What information do you want to gather? Having clear objectives will guide your question-writing process.

Keep it Simple:

Use simple and concise language. Avoid jargon, technical terms, or complex sentence structures that might confuse respondents.

Avoid Leading Questions:

Frame questions neutrally to avoid influencing respondents’ answers. For example, instead of asking “Don’t you agree that…”, ask “What is your opinion on…”.

Use Specific Language:

Be specific in your questions to ensure accurate responses. Avoid vague terms like “often” or “sometimes,” and use quantifiable terms like “weekly” or “monthly.”

One Question at a Time:

Each question should focus on a single topic. Avoid combining multiple questions into one, as it can lead to confusion.

Use Closed and Open-Ended Questions:

Closed-ended questions (multiple choice, yes/no) are easy to analyze, while open-ended questions provide valuable insights. Use a mix of both for a comprehensive view.

Provide Balanced Response Options:

In multiple-choice questions, offer a balanced range of response options that cover the spectrum of possible answers.

Include a “Prefer Not to Answer” Option:

Some respondents might prefer not to answer certain questions. Including this option respects their privacy and maintains data accuracy.

Consider Response Order:

Responses to the first few options in a list can be favored. Randomize the order of response options to avoid bias.

Avoid Double Negatives:

Refrain from using double negatives, as they can confuse respondents. Keep questions positively framed.

Avoid Assumptions:

Don’t assume respondents have knowledge they might not possess. If you need to ask about a complex topic, provide context or definitions.

Use Likert Scale Wisely:

If using a Likert scale (e.g., strongly agree to strongly disagree), keep the scale consistent across questions and avoid using too many scale points.

Pilot Test:

Before sending out the survey, test it with a small group to identify any issues with wording, question flow, or response options.

Avoid Sensitive or Personal Questions:

If possible, avoid asking respondents to divulge sensitive or personal information that they might be uncomfortable sharing.

Limit the Number of Questions:

Long surveys can lead to respondent fatigue and lower completion rates. Keep the survey concise and relevant.

Use Skip Logic:

If certain questions are only relevant to specific respondents, use skip logic to show or hide questions accordingly.

Prioritize Important Questions:

Place crucial questions at the beginning or middle of the survey to capture responses from more engaged participants.

Provide Clear Instructions:

If a question requires a specific format (like dates), provide clear instructions on how to answer.

Test for Clarity:

Ask colleagues or friends to review your survey for clarity and potential issues.

Thank and Provide Context:

Start with a thank-you message and a brief context for the survey. This can increase respondent engagement.

Remember that crafting effective survey questions requires a combination of writing skills and an understanding of your target audience. Following these best practices will help you create a survey that generates valuable insights.

AI Questionnaire Generator Pricing

Our pricing is set up as followed:

• Free – get 3 runs a month to try our tools out for free;
• Pro – $15 a month – 100 runs a month;
• Unlimited – $19 a month – unlimited runs a month;

You can also opt-in for the yearly membership and receive a 20% price reduction.

You can check out our full pricing here.

Use Cases For Surveys

Surveys are versatile tools that can provide valuable insights across various aspects of a business. Here’s are a couple of use cases that are crucial for companies to implement:

Employee Satisfaction

Importance: Employee satisfaction surveys are critical because they provide insights into the overall sentiment and engagement of the workforce. They help identify areas where employees are satisfied or dissatisfied, ranging from workplace environment and culture to compensation and management practices.

Benefits:

• Improve Retention: By understanding what keeps employees satisfied, companies can implement strategies to reduce turnover.
• Boost Morale and Productivity: Satisfied employees are more productive and motivated. Regular surveys can help a company keep its finger on the pulse of employee morale.
• Enhance Workplace Culture: Feedback from these surveys can lead to a healthier workplace culture that promotes inclusiveness and respect.
• Identify Development Needs: Surveys can uncover gaps in training and development, providing data to guide resource allocation in employee growth.

Customer Experience

Importance: Surveys that capture customer experiences provide direct feedback on how consumers perceive a company’s products or services. This feedback is essential for understanding customer satisfaction and loyalty.

Benefits:

• Direct Customer Feedback: Gives companies a direct line to understand customer needs and issues.
• Improve Products and Services: Helps in refining offerings to better meet customer expectations.
• Customer Retention: Positive changes based on feedback can improve customer retention and loyalty.
• Brand Reputation: Addressing customer issues effectively can enhance brand reputation and lead to positive word-of-mouth.

Marketing & Sales

Importance: Surveys in marketing and sales help gauge the effectiveness of campaigns, understand market trends, and gather data on consumer preferences and behaviors.

Benefits:

• Target Audience Insights: Allows companies to gain deep insights into their target demographic to tailor marketing strategies.
• Measure Campaign Effectiveness: Helps determine the success of specific marketing strategies and campaigns.
• Product Feedback: Direct consumer feedback on products can inform future product development.
• Pricing Strategy: Understanding what customers are willing to pay can help optimize pricing strategies.

Market Research

Importance: Market research surveys are crucial for gathering data on market conditions, customer demographics, and competitive landscapes. They inform strategic decisions and innovation initiatives.

Benefits:

• Inform Business Strategy: Provides data-driven insights that inform broader business strategies.
• Innovation: Identifies gaps in the market that can be opportunities for new products or services.
• Competitive Advantage: Understanding market trends and consumer behavior can provide a competitive edge.
• Risk Management: Helps in assessing potential risks in entering new markets or launching products.

Event Planning

Importance: Surveys related to event planning can help organizers gather feedback on past events and gauge interest and preferences for future events. This is vital for improving the quality and relevance of events to the target audience.

Benefits:

• Improve Event Quality: Feedback on various aspects of an event, like venue, speakers, content, and overall experience, can help enhance future event planning.
• Attendee Satisfaction: Ensures that the events meet or exceed the expectations of attendees.
• Budget Allocation: Helps in making informed decisions on where to allocate budget based on what attendees value most.
• Future Planning: Insights into what works and what doesn’t assist in planning future events more effectively.

By effectively using surveys and our AI Survey Question Generator in these areas, companies can not only improve their internal and external operations but also foster stronger relationships with both employees and customers, leading to sustained business growth and success.

Survey question templates by goal

Question formats (and when to use them)

Question bank

Customer Satisfaction (CSAT)

• How satisfied are you with your overall experience today?
• What was the main reason for your score?
• What could we do to improve your experience next time?
• How easy was it to get what you needed?
• Did we meet your expectations? (Yes/No) If not, what was missing?

Net Promoter Score (NPS)

• How likely are you to recommend us to a friend or colleague? (0–10)
• What’s the main reason for your score?
• What’s one thing we could do that would increase your score by 1–2 points?
• What did you like most about your experience?
• What should we improve first?

Product Feedback

• Which features do you use most often, and why?
• Which feature feels confusing or hard to use?
• What task were you trying to complete when you got stuck?
• What’s one feature you wish we had?
• If you stopped using the product tomorrow, what would you miss most?

Onboarding Feedback

• How clear were the setup steps? (1–5)
• Where did you feel unsure during onboarding?
• What took longer than expected?
• What would have helped you get to value faster?
• Did you need support to get started? If yes, what for?

Website / UX Feedback

• What was your main goal on our website today?
• Were you able to find what you were looking for? (Yes/No)
• What page or step felt unclear?
• What information did you expect to see but didn’t?
• If you could change one thing about our website, what would it be?

Market Research

• What problem are you trying to solve right now?
• What solutions have you tried already?
• What matters most when choosing a solution like this?
• What would make you switch from your current option?
• How do you typically discover new tools/products in this category?

Employee Engagement

• How would you rate your current workload? (Too high / Just right / Too low)
• Do you feel supported by your manager? (1–5)
• What helps you do your best work here?
• What’s one thing we should improve as a team/company?
• How likely are you to recommend this workplace to a friend? (0–10)

Event Feedback

• How would you rate the event overall? (1–10)
• What was the most valuable session or moment?
• What would you change about the event format?
• Was the event the right length? (Too long / Just right / Too short)
• Would you attend again? Why or why not?

Best Practices for Writing Great Survey Questions

• Keep questions short and specific
• Ask one thing at a time (no double questions)
• Use consistent scales across the survey
• Avoid leading questions that push a “right” answer
• Offer “Other” and “Prefer not to answer” when needed
• Put the most important questions early
• Use simple language (no jargon)
• If a question needs context, add one short sentence of context
• Pilot test with a small group before sending

Copy/paste prompts for survey questions

Survey brief (best starting prompt)
Create survey questions for: [topic].
Audience: [who]. Goal: [goal].
Survey length: [5 / 10 / 15 questions].
Include: a mix of rating scale, multiple choice, and 2 open-ended questions.
Avoid: leading questions and double-barreled questions.

Customer satisfaction survey
Write 12 customer satisfaction survey questions for: [product/service].
Include: 1 CSAT question, 1 NPS question, 4 diagnostics, 2 open-ended, 4 demographic/firmographic questions (optional).

Product feature prioritization
Write 10 survey questions to prioritize features for: [product].
Include: ranking questions, trade-off questions, and “why” follow-ups.

Employee engagement survey
Write 15 employee engagement survey questions.
Tone: neutral and respectful.
Include: culture, workload, manager support, growth, and psychological safety.

Market research survey
Write 15 market research questions for: [market/category].
Include: current solution, pain points, purchase criteria, budget range (optional), and discovery channels.

Onboarding survey
Write 10 onboarding survey questions for: [product].
Include: clarity, time-to-value, friction points, and what would have helped.

Rewrite my questions
Rewrite these survey questions to be clearer and less biased:[paste questions] Rules: keep intent the same, simplify wording, and remove leading language.

Use Cases For Surveys

• Customer satisfaction (CSAT / NPS)
• Product feedback and roadmap planning
• Onboarding improvements
• Website and UX feedback
• Market research and positioning
• Employee satisfaction and engagement
• Event feedback and post-event insights
• Lead qualification and segmentation

FAQ

What is an AI Survey Questions Generator?

It’s a tool that uses artificial intelligence to create relevant and effective survey questions based on the desired topics, audience, and objectives of the survey.

How does an AI Survey Questions Generator work?

The generator uses natural language processing and machine learning to understand the survey’s context and goals, then generates questions that are tailored to gather the needed information.

What are the benefits of using an AI Survey Questions Generator?

Benefits include time-saving in question creation, ensuring question relevance and clarity, and potentially improving response rates and data quality due to well-crafted questions.

Can AI Survey Questions Generators customize questions for different industries?

Yes, it can be tailored to generate questions specific to various industries by analyzing industry-related data and using relevant language and terminology.

How accurate are AI Survey Questions Generators?

The accuracy can be high but you should still review to ensure the questions fully meet the survey’s objectives.

Are AI-generated survey questions biased?

While AI strives to be unbiased, the quality and diversity of the data it was trained on can affect this. Human oversight is recommended to check for and correct any potential biases.

Can AI Survey Questions Generators handle open-ended questions?

Yes, these generators are capable of creating open-ended questions, though the complexity and depth of such questions can vary based on the AI’s programming and training.

How do AI Survey Questions Generators improve survey engagement?

By creating relevant, clear, and engaging questions, these generators can enhance respondent engagement, leading to more thoughtful responses and higher completion rates.

What should be considered when using an AI Survey Questions Generator?

It’s important to consider the target audience, survey objectives, and the need for potential customization or human editing to ensure the questions fully align with the survey goals.

Can AI Survey Questions Generators create multilingual questions?

Yes. Simply enter your inputs in the preferred language and you´ll get outputs in the same language.

How do AI Survey Questions Generators ensure question clarity?

These generators use natural language processing techniques to create questions that are clear, concise, and free of ambiguity, enhancing the reliability of survey responses.

What types of surveys can benefit from AI Survey Questions Generators?

They can be used for a wide range of surveys, including market research, customer satisfaction, employee feedback, and academic research.

Can these generators suggest question formats (e.g., multiple choice, rating scale)?

Yes, The AI generator can suggest appropriate question formats based on the survey’s objectives and the type of data needed.

Are AI-generated questions customizable by the user?

Yes. We always advise you to check the outputs before using the questions in your survey.

Can AI Survey Questions Generators adapt to different target audiences?

Yes, these generators can adapt the style and complexity of questions to suit different target audiences, based on input parameters and training data.

How cost-effective are AI Survey Questions Generators for businesses?

You can start for free and get 3 runs and upgrade if you need more. Check out our pricing to learn more.

What future advancements can be expected in AI Survey Questions Generators?

Future advancements may include more nuanced understanding of complex topics, better integration with survey platforms, and enhanced customization options to cater to specific research needs.

Can the generator suggest question formats like multiple choice or rating scales?

Yes. If you ask for specific formats, the generator can produce rating scales, multiple choice questions, Likert scales, ranking questions, and open-ended questions.

Are AI-generated survey questions customizable?

Yes. You should always review and adjust the questions to match your audience, your brand voice, and what you need to measure.

Can AI Survey Questions Generators adapt to different target audiences?

Yes. Add your audience details (role, industry, skill level, region) and the wording will adjust.

Are AI-generated survey questions biased?

They can be if the inputs are biased or unclear. Review your questions for leading language and keep phrasing neutral.

Can the generator handle open-ended questions?

Yes. You can request open-ended “why” questions, follow-ups, and qualitative prompts.

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