Guest Posts by Industry Professionals

How to Create more Engaging Website Copy Let's spice it up A large chunk of text, in Arial 12 font is something nobody gets excited about. No matter how great the content, your article will be skipped. You need to be able to [...]

How To Get More Interaction in Your Digital Magazines Let's get interactive Connecting to your audience: that is what content is all about. But how do you appeal to your visitor? How do you ensure that your narrative triggers a response? Interactive content [...]

How to Promote your Digital Publication on Social Media Tweeting about it once or twice is just the start You’ve invested time and effort in creating your digital publication. You’ve thought about what interests your readers and how to present things in a [...]

Digital Magazines. What Are the Characteristics The anatomy of a great Digital Magazine When mentioning digital magazines, a lot of people think of flippable PDFs in the form of a Flipbook. This notion is a bit outdated, the idea being that you would [...]

Top Revenue Models for Digital Magazines Digitizing your magazines opens up new revenue streams The publishing industry is in a constant state of flux and many publishers are looking for new revenue models for online content. Some great examples include fantastic new initiatives [...]

Indispensable Tools to Use for Your Digital Publication Make your Digital Publication stand out The internet is littered with “handy” tools to help you – this blog presents a logical summary of our top seven tools that you can use as soon as [...]

How to Transition from Print to Online Publications It's easier than you think If you currently offer a print magazine, a corporate brochure, newsletter, or staff magazine, then you might consider publishing an online version. Advantages of digital publishing Sharing your information digitally [...]

Content Marketing Lessons From Benjamin Franklin How to attract readers and keep them engaged Twenty-five years before the American Revolution, a Philadelphia-based printer rose to prominence and prosperity by publishing content that both entertained and captured the attention of the nation. And in [...]

How to Create Relevant and Exciting Content in 2023 Learn more and use exciting content formats Online communication and relevance go together like salt and pepper. When they’re in balance, they can really improve your dish, but it’s crucial to get the ratio [...]

How to use UTM Codes To Determine the Origin of Your Traffic Measuring is knowing If you're creating and distributing content, you might want to know where your traffic is coming from, Are they coming to you from Facebook, email, a banner or [...]

Why Your Content Deserves a Fresh Look in 2023 Information overload means fresh content In today’s world we are inundated with information and content, making it impossible to see the wood for the trees. This abundance of information has made us better equipped [...]

Why You Need to Digitize Your Magazine in 2023 And tips to help you get started Of course, nothing is compulsory. Let me start by saying that. But if you are considering making improvements to your magazine, it’s advisable to get it right [...]

How To Ensure Your Online Staff Magazine Gets Read Simple ideas you can get started with today Do you have any ideas for an online staff magazine? Would you like a digital version of your staff magazine? The Foleon platform allows you to [...]

Brand Style Guide Examples To Help Shape Your Branding Value your Brand For many companies, written messaging — the building blocks for internal and external brand perception — is not tightly controlled in the way that visual assets are. You’d be hard pressed [...]

Higher Education Content Marketing Tips for 2023 Creating more engaging content Do you ever wonder if prospective students are reading your content? If the answer is yes, that’s a legitimate concern — and you’re not the only one. Marketers across various industries are [...]

The Importance of Typography on the Web Pay attention to readability Does this ever happen to you? Peering really close to the screen because the typeface is so small? I often find myself zooming in on web pages because I cannot read the [...]

How to Write a Powerful Case Study in 2023 PDFs are out, storytelling is a must and many more tips When it comes to making a purchase decision, an impressive 92% of consumers trust other people’s opinions more than advertisements. At Foleon, we’ve [...]

How To Use Email Marketing To Promote Your eBook in 2023 Email Marketing is more than sending out 1 email Few digital strategies are better equipped to get your eBook in front of your target audience than email marketing. There’s a famous statistic stating [...]