You need to understand your audience to create great ad copy for your paid social media campaigns.
In order to draw people’s attention on social media, you need to understand your audience’s pains, desires, and frustrations, and in order to do that, you need to talk with them. Not per see on social media, you can use other channels, but talk with them and understand them.
Making the wrong assumptions can mean that you’ve been creating social ads for months, investing time and resources, but no one actually cared because it was not addressing any pains or pleasures your audience has.
1. Connect your goals with that of your audience
Now that you know what interests and drives your audience, it’s time to connect that with your unique value proposition and create a perfect offer. Here’s what that looks like:
2. Write great social ad copy (with AI)
Now that you know what interests and excites your audience, it’s time to write some great social media ad copy (with AI) and set up your first campaign. There are a couple of ways you can go about it:
Based on what your audience finds important;
Solutions to your audience’s problems;
Looking at which ads (potentially on other platforms like Google Ads) have performed well;
The most difficult time for creating new social media ad copy is when the company is brand new and you don’t have enough insights from real people. Even after talking to them, you’ll need to make quite some assumptions.
2.1 Write great social ad copy based on solutions to problems with AI
Let’s see how our social media ad copy generator helps you come up with great ad copy based on a problem/solution model. Here’s what I’ve inserted in our social media ad copy generator:
” Get more leads with great LinkedIn campaigns”
Here are the social ad copy ideas the AI Generator gave me within seconds:
Are you looking to increase your leads? You’ve come to the right place! We specialize in crafting Linkedin campaigns designed to generate more qualified leads and
Grow your business with targeted LinkedIn campaigns that work. Discover how you can increase your customer base and generate more leads, without breaking the bank. With our
Take your business to the next level with a professional LinkedIn campaign. Get more leads, grow your network, and build strong relationships in no time. Let us
Improve your reach and generate more leads with our tailored LinkedIn campaigns. Our team of experts will create campaigns that fit your business needs, maximizing lead conversion
Get ready to see your leads skyrocket! With our finely tuned LinkedIn campaigns, you can experience a whole new level of success. Grow your business and draw
Not bad, right?
I can now choose to:
Re-run the generator;
Adjust my inputs for different results;
Take one of the outputs, add my unique human touch, and run the ads.
2.2 Write great social ad copy based on top-performing ads with AI
Let’s say you already have a couple of social media ads that have performed well and you want to run an A/B test.
It can be difficult to think outside of the box and create great new social advertisement variations because you’re so deep in the business. Artificial Intelligence does not have that problem. Use our Paraphrase generator, re-write ad copy, and run experiments.
For this example, we’ve used an existing LinkedIn ad by HubSpot:
Here’s the input:
Spend less time wrangling clunky software and more time generating leads, closing deals, and helping customers.
Here are variations AI has provided us by simply entering that ad copy in the Paraphrase Generator:
Cut the amount of time you spend using complex software and use that time to increase leads, close deals, and provide assistance to clients.
Use up less of your valuable time wrangling obtrusive software, and more of it making connections, sealing the deal and aiding customers.
Instead of wasting time trying to navigate complicated software, you can invest more energy generating leads, negotiating contracts and aiding customers.
Free up your time from inefficient software and use it to generate leads, seal deals, and assist customers.
And again, I can choose to re-run the AI Tool, rephrase my input, or optimize one of the outputs for my campaign.
Start with our AI-Powered Content Creation Platform
StoryLab.ai is more than just a Social Media Ad Copy Generator. It’s an AI-Powered Content Creation Platform that helps you create more and better marketing copy faster than ever before. Check out the quick video walkthrough below.