5 Reasons To Switch To Modular Email Templates Now

If email production were an Olympic event, email building would be the underdog struggling to qualify. Just look at the volume of emails email marketing teams try to manage. 62% of email marketers spend two weeks or more constructing a single email, while 23% of teams have up to five emails in various production stages at any given time.

It’s not without reason that building and designing are the topmost blockers marketers face during email production.

The point is that scaling email development is impossible without the optimized processes doing the heavy lifting for you.

Fortunately, there’s a workaround to the breathless grind of email production. And that’s modular email templates. They could be the breakthrough you need amidst time and resource constraints. But know that there is more to it than speed and cost saving.

Let’s find out about the five reasons compelling enough for you to switch to modular email templates immediately.

Chapters

Modular Email Templates: What Are They?

A modular email template is a flexible, scalable, and reusable email template. It serves as a starting point for any new email campaign.

Do it in-house or partner with reliable modular email template design services; creating emails is faster and more efficient with modular email templates. It’s a perfect solution to scalable email production as you never start from scratch whenever you create an email template.

The secret behind the flexibility of modular templates is the “Modules.”

Modules are pre-designed, independent email content blocks. Such as headers, footers, buttons, images, videos, navigation bars, etc. Use them in whatever combination you want, and your emails are ready to launch. Without even touching the code.

Understand that modular email templates are confined to reusability. By no means you should only view them as the same template used for every campaign. No.

The modular email design philosophy lets you break down the design into smaller, interchangeable units. And they can be housed in the library of modules as a part of a broader email design system.

With such a standardized design system, everyone on your email team can design brand-consistent emails in no time. All they have to do is select different modules based on the specifics of each email campaign.

Now that you know modular email design, it’s time to consider why it is the way to go.   

5 Reasons to Ditch Traditional Emails for Modular Email Designs

Reason # 1 Faster Turn Around Times

It’s the major reason behind the increasing popularity of modular email design.

Modular email templates can help you shave off email production time by about 50%, confirms Carin Slater, Email and Content Growth Marketing Manager, Litmus.

You accelerate email production by stacking up pre-built, pre-coded modules. These building blocks are easy to drag and drop as per your needs across templates. You can edit them on the fly, too.

That way, unlike traditional template production, you can conveniently bypass the need to design a template for every campaign. Even non-coders can create them.

Modules are highly customizable. Hence, aside from initial email development, modular email templates also accommodate last-minute design tweaks and tight deadlines. Even if there are a lot of them!

Reason # 2 More Brand Consistency

Scaling email production has to go hand-in-hand with maintaining brand consistency all along. Those brand logos, colors, and distinct typography are the immediate markers that make your emails recognizable. Memorable.

Thus, staying on-brand should never go out of your sight while you try to save time during email production. That’s where modular email templates outperform traditional ones.

Since the content blocks you use for designing modular email templates are pre-coded and pre-tested, you have all the flexibility to prepare a set of brand-consistent modules. Lock in your brand markers and save the templates.

Use these templates to create emails by inserting campaign-specific content on the go. Once built, the template design won’t change upon updating the data in the module. Hence, no deviation from brand guidelines.

Reason # 3 Smarter Personalization

As we know, personalization has a massive impact on email engagement. 80% of email marketers believe that it has improved the performance of their email campaigns. If you want to personalize your email templates without the heavy lift, modular email templates are the way to go.

Modular email templates can help you personalize fast and at scale. You can easily swap out modules and personalize messages based on the first- and third-party data.

Meaning that email teams can create specific modules for different audience segments and campaigns, making it easy to tailor content without starting from scratch each time.

For instance, if a customer completes a purchase, you can simply select the pre-made transaction module instead of designing a new email, update it with the customer’s information, and send it out quickly.

Reason # 4 Easier A/B Testing

Modular email templates make A/B testing a breeze. With them, you can shift the focus from individual elements to entire modules.

This means that there is no need to test small details. Instead, experiment with a whole module that includes the CTA and other relevant content. This approach streamlines testing and offers more meaningful results.

Moreover, by testing at a broader level, the impact of changes becomes more noticeable, leading to more robust and insightful test results.

Reason # 5 Cost-effectiveness

Each module, once built, is reusable as many times in as many campaigns as you like. Having created the required modules in advance, there is no need to create every email from scratch.

Because you can reuse these modular email templates whenever needed, buying multiple traditional templates for every new campaign is unnecessary.

If you do want a unique design created by a developer, they only need to create it once. After that, you can save that custom module in your library and use it for future campaigns.

This saves a lot of budget that otherwise goes into ongoing custom email development and coding new emails. The money you save can be redirected to more strategic marketing ventures.

Wrapping Up

The benefits of modular email templates are palpable. They boost email production efficiency and save time you spend coding emails from scratch for every campaign. Once you have created email modules and incorporated them into your design and development process, you can quickly get better emails out the door.

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