Top (AI) LinkedIn Marketing Tools to Grow in 2024

Get more audience insights and create more LinkedIn content with the help of AI

LinkedIn is a great Social Media Platform where you can connect with like-minded people, share your knowledge, grow a following, generate demand and leads, learn, and so much more.

The thing is.

You don’t want to do everything manually. There are a bunch of cool AI LinkedIn Marketing Tools and Non-AI LI Tools that can help you achieve your goals much faster.

In the article, we’re going to explore a couple of these LinkedIn tools, but we’re not just going to list them. We’re going to try to bundle them per desired outcome.

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AI Tools to create more and better LinkedIn content

AI Tools to create more and better LinkedIn content

First up on our list, are AI Marketing Copy Generators. More specifically, Social Media Caption Generators.

What we’ve seen over the course of years is that many people on LinkedIn would love to post more content on LinkedIn, but they either:

  • Are not confident enough;
  • Don’t have enough ideas.

Our AI-Powered LinkedIn Caption Generator helps you come up with cool ideas and can even generate LinkedIn post inspirations for you.

Let’s run the AI Tool and see how it works. For this example, we’re looking to create a LinkedIn post about ‘How to get more LinkedIn followers

Here’s what we got on the first run:

Top AI LinkedIn Marketing Tools - LinkedIn caption generator example

LinkedIn post examples the AI Tool generated for us:

  • Get ready to expand your network on LinkedIn! Follow our top tips for increasing your followers and building meaningful relationships online. 💻⭐️ Click the link to learn more!
  • Building a strong LinkedIn presence is key to networking. Learn our top tips on how to get more followers and increase your engagement: 🔗 Link in Bio. #LinkedinTips
  • Grow your network on LinkedIn! In this blog post, we’ll give you five tips to help increase your followers and engagement. Check it out now. 🤩

Cool inspiration, but we decided to run the AI Tool again and a couple of seconds later, we got the following outputs:

  • Struggling to get more followers on LinkedIn? 🤔 Try these 5 simple tips and watch your follower count grow! ✌️ #LinkedInGrowth #NetworkingTips
  • Need more followers on LinkedIn? Here’s your guide to building an engaged network: ✅ Share interesting content, ✅ Comment and like posts, and ✅ Reach out to influencers in your industry. Follow this advice – and you’ll be well on the way to growing your connections!
  • Stop scrolling and start connecting! Here are 5 simple tips on how to get more LinkedIn followers: 1️⃣ Post relevant content; 2️⃣ Utilize hashtags; 3️⃣ Engage with your audience; 4️⃣ Use stories & insights; 5️⃣ Leverage influencers. Gain the exposure your profile needs 🚀

Pretty cool, right?

Let’s take one of the examples that the AI Tool has generated and create a nice visual to go along with it.

Design Tool to Create Beautiful LinkedIn Posts

For creating cool LinkedIn post designs, we use Canva Pro. This tool helps us to create beautiful LI designs, fast!

You can use one of their LinkedIn design templates if you have not set up your Brand Style Guidelines yet or if you want to get a kickstart. Here’s what that looks like:

Top AI LinkedIn Marketing Tools - LinkedIn design tool example

You can choose from hundreds of professional LinkedIn post templates. Not just images, but also carousels, videos, etc.

AI LinkedIn Design Tool

Canva also offers a ‘text to image’ feature which uses the power of AI to generate an image based on text. You can tri it out and see how that works for you. You can find it under their ‘apps’ section.

Top AI LinkedIn Marketing Tools - AI LinkedIn design tool example

Grammar check tool before posting on LinkedIn

Now before we post on LinkedIn, we want to make sure we didn’t make any grammar mistakes. In order to check that we turn to Grammarly’s Tool.

Here’s what that looks like.

Top AI LinkedIn Marketing Tools - LinkedIn grammar tool example

LinkedIn Audience Research Tool

After you’ve created a couple of LinkedIn posts and things are running smoothly, it’s time to learn more about your audience.

SparkTorro shows the websites your customers visit, social accounts they follow, hashtags they use, and more — so you can do marketing that works.

You can get started with SparkTorro for free and get additional insights to help you improve your LinkedIn Marketing Strategy.

Top AI LinkedIn Marketing Tools - LinkedIn audience research tool example

LinkedIn Tool to help you target the right buyers

One of LinkedIn’s powers is that you can target your audience very precisely. You’ve created LinkedIn content, you gathered insights, now it’s time to increase your reach with LinkedIn’s very own tool, the LinkedIn Sales Navigator.

Find the right people and companies with a search experience that delivers the most relevant prospects. Let LinkedIn Sales Navigator be your guide.

Quickly discover the right people and prospecting leads at your target accounts with suggestions customized for you.

Top AI LinkedIn Marketing Tools - LinkedIn sales navigator tool example

Wrapping up

If you’re trying to grow your audience on LinkedIn, Generate more demand or leads, or just trying to learn, having the best (AI) tools at your disposal will help you reach your goals faster. Many tools on our list allow you to get started for free and see how they can help you. Be sure to check them out.


What are LinkedIn Marketing Tools?
LinkedIn Marketing Tools are specialized software or features designed to enhance marketing efforts on LinkedIn. They include tools for content creation, analytics, lead generation, and ad management.

How can LinkedIn’s analytics tools help in marketing?
LinkedIn’s analytics tools provide insights into profile visits, post engagement, and audience demographics, helping businesses understand their performance and refine their strategies.

What is LinkedIn’s Campaign Manager?
LinkedIn Campaign Manager is an advertising platform on LinkedIn, allowing marketers to create, manage, and measure the performance of their LinkedIn ads.

How do content creation tools assist in LinkedIn marketing?
Content creation tools help in designing professional-looking posts and articles optimized for LinkedIn, enhancing engagement and visibility among the platform’s professional audience.

What role do automation tools play in LinkedIn marketing?
Automation tools can assist in scheduling posts, sending automated messages, and managing connections, helping marketers save time and increase efficiency.

How does LinkedIn Sales Navigator enhance marketing efforts?
LinkedIn Sales Navigator is a tool designed for sales professionals, offering advanced search capabilities, lead recommendations, and CRM integration to boost sales and marketing on LinkedIn.

Can LinkedIn Marketing Tools help in targeting specific audiences?
Yes, these tools offer advanced targeting features based on job title, industry, company size, and other professional criteria, enabling precise targeting for campaigns.

What is the importance of LinkedIn lead generation tools?
Lead generation tools on LinkedIn help marketers capture leads through targeted content and ads, directly contributing to sales funnel growth and ROI.

How do LinkedIn marketing tools facilitate better networking?
These tools provide insights and features to efficiently connect with industry professionals, influencers, and potential clients, facilitating effective networking.

Can LinkedIn Marketing Tools track the ROI of marketing campaigns?
Yes, many LinkedIn Marketing Tools offer analytics and tracking features that help in measuring the return on investment of marketing campaigns, enabling data-driven decisions.

Author bio:

Raul TiruRaul Tiru: Raul loves to build companies and help startups and scale-ups grow. Raul started his first website when he was 17 years old, has held several growth marketing positions in fast-growing companies, and has helped companies via his Freelance Marketing services. You can find Raul on his community GlobalOwls where he helps Nonprofits and Startups to do better marketing.

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