Content Plagiarism and SEO: Effects and How to Avoid It?

Be unique!

SEO is one of the most effective and organic ways to get more audience for your online business. One act of duplicating content from another source can lead to different consequences. 

Plagiarism is unethical and must be avoided at all costs when writing SEO content. It has an effect on both SEO and your reputation overall. However, there are no severe laws for it, but the consequences are still not avoidable.

This post will discuss what content plagiarism is, how it affects SEO and how you should avoid it. 

What is Plagiarism?

Plagiarism, in simple words, is copying someone’s work and using it without proper credit or appreciation. There are different of plagiarism, and the most common one is done by newbies and beginners who just search for a relevant keyword, copy-paste the text they like, and use it as their own. 

At first, the search engines didn’t have enough technology to detect duplicate content, and thus for the sake of SEO boost, the content was copied, but this changed after plagiarism-detecting tools surfaced. 

Plagiarism checkers are present within the search engines and are available for the general public and offered by different websites like “” and others. Also, along with plagiarism detectors, paraphrasing tools emerged and are now used as duplicate content removers from any kind of text and have gained much popularity ever since. 

Plagiarism checker

How to Check for Content Plagiarism? 

Plagiarism is both intentional and unintentional. If you know which sites you used to copy and paste your content, there is no point in checking the originality of the text, but if you research and write correctly, you should still check it through the plagiarism checker

All you need is to go to a plagiarism checker tool website and paste the text in the fields given and hit the check plagiarism button. If there is plagiarism present in the text, it will highlight those phrases or paragraphs for you. 

The acceptable percentage from search engines is around 5% which can occur mostly on universal phrases, quotations, words, etc. However ideally, you should remove this, but generally, you can use this. 

Effects of Plagiarism On Search Engine Optimization

Plagiarism may not lead you to face legal issues, but it can still cause a lot of damage, and thus, it needs to be avoided. Here are a couple of ways plagiarism affects your SEO efforts. 

It affects the Ranking in Search Engines 

Google ranks some websites at the top based on metrics like the valuable content generation that provides value to the users, proper keyword adjustments, high readability, and many other factors. When plagiarism occurs, Google will penalize and de-rank your content in the SERPs. 

If the issue gets serious, the website may get removed too. However, Google understands that accidental plagiarism can occur because millions of web pages cover every topic possible, so it allows little room for duplicate content. 

Google approves content with 10% plagiarism or less, but if you find this much duplicate content when checking through online tools, you might find more, so you should aim for 0-5% plagiarism at max before publishing your text online. 

Your Site’s Reputation is at stake

Another thing that most writers overlook and follow Google’s instructions mainly. After AI-powered content generation tools, articles can be written in minutes using machines, but that still doesn’t do any good to your website; so many AI-tools-based articles and blogs are approved by Google but get no appreciation from the readers. 

You need to understand that you are writing content for the readers. If you fail to produce any value to the readers, you may get some traffic, but ultimately will hurt you in the long run in terms of traffic. 

Readers might not trust your website after one visit when they see you do not have any original information to offer. This is true that readers do not know whether your article is a duplicate, but compared with other top pages, they will quickly find similarities that may shutter your content’s integrity, and users will not rely on the information you are sharing or read more of your blogs. 

How to Avoid Plagiarism in your SEO Content? 

Well, the best possible way is to practice paraphrasing and learn how to do extensive research. You need to make your content as much unique as possible. However, here are some ways to avoid plagiarism in your content, even if you are a beginner at writing. 

Be Original 

Indeed, you cannot be an expert in everything you write, but the best possible way to write original content is to do extensive research. Most of the writers deliberately do just a simple search on Google and use the information they find helpful in their text. 

You can use various platforms, forums, and websites where experts share their answers and opinions and use it in your text in your own words to avoid any sort of plagiarism occurs. 

Get Paraphrasing in your Advantage

Paraphrasing is rewriting an existing text into your own words, ideas and expressions while retaining the original context. Paraphrasing is a skill that will help you a lot in this field. 

To be good at paraphrasing, you need to have a vast vocabulary and know how to express yourself differently to get uniqueness. However, fortunately, there are tools present for such tasks that can help you automatically rewrite any text for you. 

You can use this technique or tool to rewrite all the texts that come under plagiarism. 

Give credit where due 

There is no harm in giving credit to the rightful owner. You need to understand this and make sure whenever you quote something from someone; you need to ensure that they get the credit for it. 

You must use quotation marks on the text you copy and use citation techniques to ensure proper credit to the author. 


Now you know you should never copy someone’s work if you want to get traffic or rank high in the search engines. To check plagiarism, you can use plagiarism-checking tools, and if you want to remove plagiarism in your content, you can get help from paraphrase tools present online. 

Author Bio:

Asad Shehzad
Asad is a professional content writer with commendable SEO skills. He has a strong grip on paraphrasing and has developed Paraphrasing Tool with help of NLP and GPT models.He has 4 years experience of testing and developing writing tools including plagiarism checker, grammar checker and AI content generator.


What is content plagiarism?

Content plagiarism involves copying or closely imitating the language, ideas, or expressions of another author’s work without permission, attribution, or proper acknowledgment, presenting it as one’s own original work.

How does content plagiarism affect SEO?

Content plagiarism negatively affects SEO by leading to potential penalties from search engines, reduced rankings, loss of credibility with your audience, and a decrease in website traffic. Search engines prioritize unique, high-quality content and can demote sites with duplicated content.

Can search engines detect plagiarized content?

Yes, search engines like Google use sophisticated algorithms to detect plagiarized content. They compare web pages across the internet to identify duplicate content and can penalize sites by lowering their search rankings or removing pages from search results entirely.

What are the consequences of having plagiarized content on your website?

Consequences include decreased search engine rankings, loss of website credibility and authority, potential legal issues, and diminished user engagement. It can also negatively impact the trust of your audience and partners.

How can you check for plagiarism in your content?

You can check for plagiarism by using online tools and software designed to detect duplicate content, such as Copyscape, Grammarly’s plagiarism checker, or Turnitin. These tools compare your content against a vast database of web pages and publications to identify potential matches.

What steps should you take if you discover plagiarized content on your website?

If you discover plagiarized content, remove or rewrite the content to ensure it’s original and unique. If the content was created by someone else, address the issue with the creator and consider implementing stricter content creation and review processes.

How can you prevent content plagiarism?

Prevent content plagiarism by establishing clear guidelines for content creation, educating your team or contributors about the importance of originality, using plagiarism detection tools as part of your content creation process, and encouraging proper citation and attribution practices.

Can rewriting or spinning articles protect you from plagiarism penalties?

Article spinning or rewriting content to avoid plagiarism without adding substantial value can still lead to SEO penalties. Search engines prioritize content that provides unique insights, comprehensive information, or original research.

Does citing sources help in avoiding plagiarism and its SEO impacts?

Citing sources can help avoid plagiarism, but for SEO, the key is to ensure your content is substantially original and adds value beyond what’s available from the cited sources. Proper attribution shows integrity but doesn’t substitute for originality in content creation.

What role does unique and original content play in SEO success?

Unique and original content is critical for SEO success because it helps establish your site as a valuable, authoritative source of information. It can improve search rankings, increase user engagement, and drive organic traffic, all of which are pivotal for online visibility and credibility.

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