What if you could combine the power of a Social Media Platform with the power of a Search Engine?
Meaning, your social posts actually get to live longer than a couple of minutes before they disappear in the nothingness of the Social Algorithms.
That’s actually what Pinterest is.
If you create great Pins, they can be found and people can engage with them for months and even years.
At the same time, you can build a following on Pinterest and your Pins can also be discovered by them.
Well… Only if you’re doing Pinterest Marketing well.
In this post, we want to walk you through a couple of Pinterest Marketing Hacks to improve your Pinterest Marketing in 2022 and help you reach your goals faster.
Let’s get into it!
1. Opt-in for the Pinterest Business Account
This one is pretty straightforward, but I did want to mention it in case someone missed it. You can run a personal or business Pinterest account. I would recommend to opt-in for the business account and getting some extras like Analytics. Making the switch is free of charge.
2. Use Keywords and Keyword Phrases throughout your profile, boards, and Pins
As a search engine, Pinterest values your effort of being descriptive. Your rewards? You get a higher chance to rank organically.
Here are some locations in which you can insert keywords on Pinterest to improve your chances of organically ranking through their search function:
- Bio and profile
- Pin descriptions
- Board titles
- Board descriptions
3. Create Awesome Pins at scale using a Pinterest Description Generator
Ok, you’re finished with the important basics. Now it’s time to shine, baby!
Let’s create some awesome Pins based on your existing content and expand your Content Distribution, while building a following on Pinterest.
We’ll walk you through the process of using our Pinterest Description Generator and Canva, step-by-step.
Step 1: select a blog post
We’ve selected our Keyword Research article.
Step 2: use our Generator
Copy the Title of the article and a snippet that describes what the article is about (like your Intro) into our Generator and click ‘Inspire me’. This is how the input and outputs look for us:
Step 3: create the visual
Select one of the Pinterest Descriptions you like, edit it a bit, and head over to Canva to create a visual.
- Select Canva’s Pinterest template;
- Add in the image text or a button saying ‘click here’ or ‘read article here’ (or similar) to get more traffic to your website;
- Create a Brand Style Guide and Canva templates so you can easily scale visual content creation;
- Make sure the main keyword for the post is in the:
- Image name;
- Image copy;
- Pin title;
- Pin description;
- Pin image alt tag;
- Article (yes, Pinterest even checks if the article actually is relevant to determine the quality).
Here’s what it looks like for us in Canva:
And here’s how our Pin looks like in the TailWind App (Our Pinterest Scheduler):
You can see that we’ve added the keyword ‘Keyword Research Process’ in the:
- Image name;
- Image copy;
- Pin title;
- Pin description.
And it’s also included in the article.
Step 4: repeat and target more relevant keywords for the same article
Run the Generator a couple of times and get inspired by the many ways our tool describes your article. Think about relevant keywords and create more Pins for the same article. For example, we’ve used the following angles:
- How to do keyword research;
- Keyword research process;
- Importance of keyword research;
- SEO Superpower – keyword research
This helps to boost the chances that you’ll rank for different long-tail keywords on Pinterest.
Be mindful that you will need to create unique Pins for all the angles you’re trying to rank for. So new images, titles, descriptions, etc.
It can be a daunting task, but that’s what makes our generator so powerful. It takes a lot of the heavy lifting out of your hands.
We’ve completed our week worth of Pinterest Pin Scheduling in under an hour:
Apply the Pinterest Hacks
There you have it. A step-by-step plan for taking your existing content, throwing it into our generator, and creating awesome Pins that can improve your Pinterest Marketing, grow your followers and get you some nice exposure and traffic.
All you need is about an hour a week.
Are you up for the challenge?