Powerful Writing techniques. 7 Things I Learned about Writing from Teaching it

Why you should write more, how to do it, and how to achieve your goals with writing

I have been in the business of writing for 10 years now. I like to see myself as a Master-Student of the craft.

Deconstruct and then reconstruct your explicit and implicit knowledge, and share this knowledge with others. Then keep adding more knowledge.

I had been working at Dutch top-X Microsoft partner Motion10 for a few years, and more and more of my co-workers were starting to find their way to me with questions of ‘how to write better’, ‘how to write more easily’, and the evergreen ‘would you review this email?’.

Seven Things I learned from teaching writing

Creating the Employee Advocacy program for Motion10 and the subsequent creation and execution of my first writing course gave me some invaluable insights into my own craft.

1. Writing and Storytelling mean trusting your own knowledge and experience and understanding the value it can hold for others

As in the case of my Motion10 coworkers. But then also for entrepreneurs I’ve coached on building up a brand for themselves. And guess what, for myself just as much.

2. Writing means trusting yourself and seeing the value you can hold for others — even when you’re not perfect

There’s a deeper insecurity that’s connected to the insecurity of not trusting your own knowledge.

  1. We’re more valuable to our tribe and to those around us, when we try to be — and allow their feedback to tell us what they need more of, and what they need less of from us.

3. Writing means getting out of your head and into your heart, and then back in your head again.

This is something that I’ve had to learn, the hard way, over the past few years.

4. Good storytelling can only be measured by the (strategic) objective it is used to achieve

What constitutes good storytelling? Or good writing?

5. Storytelling and writing, and programs that teach them too often overlook strategic goal setting

And this is what so many people miss, even some of the most popular books and courses on writing. Implicitly there is often a specific goal you want your writing to serve. In my writing method, this is the thing that you make explicit at the start of your writing exercise.

  1. What does my reader/listener/conversation partner/audience want to achieve (and have I actually asked them)?
  2. Where do these two goals come together?

6. Writing is meditative and therapeutic

I set out to create the book of books, when I started preparing and outlining my upcoming book, “Legend Storytelling: How to Find, Communicate and Live your Purpose”.

7. Writing in its essence is a process of structuring your thoughts and feelings

Writing is thinking.

  1. You want to be understood.
  2. You want people to feel something.
  3. You want to be remembered.
  4. You want people to be inspired and/or to take action.

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