10 Types of Blog Posts to Get Traffic [+Tips to Craft Them]

Do you want to get more traffic to your blog?

Then, you’ve come to the right place!

This article will discuss ten different types of posts that can help increase visitors to your website.

You can also find some tips on how to craft the content effectively.

Chapters

1. List Posts

List posts (listicles) are popular because they’re simple to read and provide valuable information in a condensed format.

They also tend to attract more readers because they provide a clear structure and make it easier for people to skim through the content.

To create an effective list post, follow these tips:

• Write a Catchy Headline
• Create a Scannable Structure
• Cover Controversial Points

Write a Catchy Headline

Your headline is the first thing people see when they come across your blog post, so it’s essential to make it stand out.

Make sure your title is creative and grabs attention, but also clearly reflects what the post will be about.

Create a Scannable Structure

Use bullet points or numbered lists to break up chunks of text.

It makes the content easier to read and allows readers to quickly scan through the key points.

Include subheadings, bold or italicized text, and visuals to make the article visually appealing.

Cover Controversial Points

This kind of topic tends to generate more interest and discussion among readers.

If you choose to cover a controversial point, make sure you back it up with solid evidence and stay respectful of differing opinions.

Here’s a great example of a listicle:

This article covers SEO statistics in an organized way, with visuals, subheadings, and a scannable structure. It provides valuable information, but it’s also enjoyable to read.

2. How-To Posts

How-to posts are another type of blog post that can help you get more traffic to your content.

People are always searching for ways to do something better or learn something new, so these articles provide them with useful information in an easily digestible format.

Here’s how you can craft a compelling how-to post:

• Use Simple and Clear Language
• Break Down the Steps
• Include Visuals and Examples

Use Simple and Clear Language

Avoid using technical jargon or complex words that might confuse your readers.

Keep your language simple, clear, and easy to understand. You want people to feel like they can follow your instructions without any trouble.

Break Down the Steps

Make sure to break down the steps into smaller, more manageable tasks. This makes it easier for readers to follow along and take action.

Include Visuals and Examples

Visual aids such as images, screenshots, or videos can make a significant difference in how people understand and remember the information you provide.

You can also include examples or case studies to make your how-to post more relatable.

These three points are present in this example:

This post explains how to write and format an ebook with the help of AI using simple language, step-by-step instructions, and visuals.

3. Reviews

Reviews are another popular type of blog post that can attract more traffic to your website.

People are always looking for honest and unbiased opinions on products or services before making a purchase decision.

Here’s how you can create an effective review post:

• Be Honest
• Provide Detailed Information
• Include Personal Experience

Be Honest

The trust of your readers is essential, so it’s crucial to be honest in your reviews.

State both the pros and cons of the product or service you’re reviewing and back up any claims with evidence.

Provide Detailed Information

Make sure to provide as much detail as possible about the product or service.

This can include features, prices, customer service, or any other relevant information that your readers might find useful.

Include Personal Experience

Adding your personal experience with the product or service can make the review more relatable and authentic.

It also helps establish a connection with your readers and makes them trust your opinion more.

Here’s a great example:

In this review, the author provides honest feedback and detailed information about the service and shares his personal experience.

4. Case Studies

Case studies are a powerful way to showcase your expertise and provide value to your readers.

By presenting real-life examples of how you helped solve a problem or achieve a goal, you can establish yourself as an authority in your niche. 

Here’s how you can craft an effective case study:

• Choose a Relevant Topic
• Include Data and Results
• Tell a Story

Choose a Relevant Topic

Select a topic that your readers can relate to, or that addresses a common pain point within your niche.

This will make it easier for them to connect with the case study and see how it applies to their own situation.

Include Data and Results

Data and statistics can add credibility to your case study and help readers understand the impact of your solution.

Include graphs, charts, or any other visual aids that can make the data more digestible.

Tell a Story

People are naturally drawn to stories, so use this storytelling technique in your case study.

Take your readers on a journey by sharing the problem, the solution, and the results in a narrative format.

All these three points are included in this example:

This case study showcases how a resilience assessment tool turns years of research into impactful coaching by choosing an interesting topic, including data and results, and telling a compelling story.

5. Infographics

Infographics combine visuals and data to create a visually appealing and informative piece of content.

They are highly shareable and can attract a lot of traffic to your blog. 

Follow these tips to create an effective infographic:

• Choose an Engaging Subject
• Keep it Simple
• Use High-Quality Visuals

Choose an Engaging Subject

Choose a topic that is relevant to your niche and presents valuable information in a visually appealing way.

This will make it more likely for people to share your infographic on their social media or websites.

Keep it Simple

Infographics should be easy to understand and digestible, so avoid using complex language or cramming too much data into one graphic.

Keep the design simple and use visuals to convey the information.

Use High-Quality Visuals

The success of an infographic heavily depends on its visual appeal, so make sure to use high-quality visuals.

You can create your own graphics or use free design tools such as Canva or Piktochart.

Here’s a relevant example:

This infographic shows how to be a successful demand generation marketer using high-quality visuals.

6. Podcasts

Podcasts are an increasingly popular form of content that can greatly increase your blog’s traffic.

They allow you to reach a different audience and engage with them through audio rather than written content.

Here’s how you can create an effective podcast:

• Choose Relevant Topics and Guests
• Prepare and Script Your Episodes
• Utilize Social Media Promotion

Choose Relevant Guests

Choose topics that are relevant to your niche and will be of interest to your target audience.

You can also invite guests who have expertise in the topic you’re discussing, which can attract their followers as well.

Prepare and Script Your Episodes

While podcasts may seem more casual than written content, it’s still important to prepare and script your episodes beforehand.

This will ensure that your content is well-organized and flows smoothly.

Utilize Social Media Promotion

Promote your podcast on social media platforms to reach a wider audience and engage with them.

Encourage listeners to share your podcast and interact with them through comments or Q&A sessions.

All these three points are included in this example:

The podcast by ProBlogger Darren Rowse covers a variety of relevant topics, invites guests to share their expertise, and utilizes social media platforms for promotion. 

7. Presentations

Presentations are another form of visual content that can capture the attention of your audience and drive traffic to your blog.

They allow you to present information in a visually appealing way and showcase your expertise on a particular topic. 

To craft an effective presentation, follow these tips:

• Choose a Captivating Topic
• Use Visuals and Data
• Keep it Concise and Engaging

Choose a Captivating Topic

Choose a topic that is relevant to your niche and interesting enough to capture the attention of your audience.

You can also use presentations as a way to repurpose existing blog content.

Use Visuals and Data

Visuals and data are essential in making your presentation effective.

Use high-quality images, graphs, charts, or any other visual aids to make your information more engaging and easier to understand.

Keep it Concise and Engaging

Avoid overwhelming your audience with too much information.

Keep your presentation concise and deliver the key points in an engaging manner.

Here’s an example:

These presentation templates are an example of how to create a captivating presentation by choosing an interesting topic, using visuals and data, and keeping it concise and engaging. 

8. Video Blogs

Video blogs, also known as vlogs, are a popular form of visual content that can help drive traffic to your blog.

They allow you to connect with your audience on a more personal level and provide them with valuable information in an engaging manner. 

Follow these best practices to create an effective vlog:

• Plan and Outline Your Content
• Use High-Quality Equipment and Editing
• Promote Your Vlogs on Multiple Platforms

Plan and Outline Your Content

Before filming, plan and outline the content of your vlog to ensure that it flows smoothly and delivers valuable information to your audience.

This will also help you stay organized during filming.

Use High-Quality Equipment and Editing

Invest in high-quality equipment and take the time to edit your vlogs to make them visually appealing and professional.

Poor-quality videos can turn viewers away.

Promote Your Vlogs on Multiple Platforms

Promote your vlogs on various platforms such as YouTube, social media, and your blog.

This will help reach a wider audience and drive traffic to your blog.

All these three points are included in this example:

The popular YouTube vlogger, MrBeast, plans and outlines her content before filming, invests in high-quality equipment and editing, and promotes her vlogs on multiple platforms to drive traffic to her blog. 

9. Expanded Definition Post

Expanded definition posts are a great way to provide in-depth information on a particular topic and establish yourself as an expert.

They allow you to go beyond the basics and delve into more complex aspects of your niche. 

To build an effective expanded definition post, you can:

• Choose a Specific Topic
• Research Thoroughly
• Give Examples

Choose a Specific Topic

Choose a specific topic within your niche that you have knowledge and expertise in.

This will help attract readers who are interested in that particular aspect of the topic.

Research Thoroughly

To provide valuable information, it’s important to research thoroughly and gather credible sources for your post.

It will also help in giving examples and case studies to support your points.

Give Examples

Giving real-life examples and using case studies can make your post more engaging and relatable to your audience.

It also adds credibility to your content and supports the topic you’re discussing.

All these three points are included in this example:

This expanded definition post about what is high ticket digital marketing by Business & Power discusses a specific topic within the digital marketing niche, conducts thorough research, and gives examples to support their points.

10. Original Research

Creating original research can be a powerful way to attract traffic to your blog. 

Conducting surveys or studies within your niche and publishing the results can provide valuable insights for your audience, making them more likely to visit and share your content. 

Here’s how you can create original research:

• Choose a Relevant Topic
• Create a Survey or Study
• Share Your Findings

Choose a Relevant Topic

Choose a topic that is relevant to your niche and will be of interest to your audience. This could be something that hasn’t been extensively researched before or a new angle on an existing topic.

Create a Survey or Study

Design and conduct a survey or study related to your chosen topic. You can use online tools such as Google Forms or SurveyMonkey to create your survey and collect responses.

Share Your Findings

Once you have collected enough data, analyze the results and create a visually appealing report or infographic to share on your blog. You can also use social media and email marketing to promote your findings and attract traffic to your blog.

All these three points are included in this example:

In this research, Vanillasoft and Aberdeen Groups explain how best-in-class organizations leverage advanced features and functionalities beyond traditional CRM to empower their inside sales efforts.

Conclusion

There are many types of blog posts that can help attract traffic to your website. 

By choosing the right topic, using engaging and high-quality content, and promoting your posts effectively, you can increase your reach and expand your audience. 

Whether it’s creating how-to guides, publishing case studies, or leveraging trending topics, always keep in mind the interests of your audience and provide valuable information that will keep them coming back for more. 

About the Author

Erik Emanuelli has been in the online marketing game since 2010. He’s now sharing what he has learned about SEO and blogging on his website.

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