Marketing Articles by Erwin Lima
Co-Founder at StoryLab.ai
Author bio:
Erwin Lima: What inspires Erwin is helping people, teams and brands to become the best version of themselves. Guiding them with curiosity, empathy, and Growth Storytelling.
Over the past 10+ years as a copywriter, author, consultant, and coach, he’s helped dozens of Brands, Teams, and individual human beings to grow their sense of motivation and focus, but also their reach, engagement, and revenue— through the power of their own story. You can find Erwin on LinkedIn and on his website.
![Creating a Social Media Marketing Strategy [Tools and Canvas]](https://storylab.ai/wp-content/uploads/2022/10/Creating-a-Social-Media-Marketing-Strategy-Tools-and-Canvas.png)
Create a Social Media Marketing Strategy in 2024 [Canvas + AI Tools]
Create a Social Media Marketing Strategy in 2024 [Canvas + AI Tools] Create a Social Media Strategy from Scratch or Perfect your Existing one We live in a world where roughly ten percent of our waking time, we’re scrolling on social media. [...]
Growth Storytelling: A New Vision and Approach to Content Marketing
Growth Storytelling A New Vision and Approach to Content Marketing How a focus on growth, storytelling, and human connection will change your life as a marketer We started StoryLab.ai in august 2021, with the goal of helping you to write more, write better, and [...]
How to Integrate Generative AI into Your Content Marketing Strategy & Processes
How to Integrate Generative AI into Your Content Marketing Strategy & Processes Improve and Future-proof your Brand & Demand Gen Strategies, Marketing team & Processes Yakup Özkardes-Cheung, Founder of ContentAITools.com, & Erwin Lima, co-founder and chief storyteller at StoryLab.ai Generative AI is [...]
Employee Advocacy 2.0: Team Growth Storytelling
Employee Advocacy 2.0: Team Growth Storytelling Yes, connecting the voices of your people to the growth of your brand can be that simple Employee Advocacy is clearly the direction that B2B and SaaS marketing are evolving towards. If well implemented, more organic [...]
10 Predictions for the Future of AI in Content Marketing and Beyond
10 Predictions for the Future of AI in Content Marketing and Beyond AI Trends for Future-proof Marketers and Teams I’ve been working in the space of content marketing and technology for 10+ years, I’ve been helping to build one of the best [...]
Writing an Article. The Simplest Method for Good, Fast, Powerful Writing.
Writing an Article. The Simplest Method for Good, Fast, Powerful Writing. The yoopie method by Joep Luycx A few years ago I had the pleasure of receiving a writing training by Dutch writing guru Joep Luycx. I don’t believe short texts are [...]
How to Get The Most Out Of Your AI Copy Generator in 2024
How to Get The Most Out Of Your AI Copy Generator in 2024 The Magic that happens when technological and human superpowers work together They’re coming for our jobs! Or: they’re making our jobs easier. Whichever side you’re on — AI copy [...]
Business & Personal Growth in the Age of AI
Business & Personal Growth in the Age of AI Identity & Growth through Storytelling: Two New Free Books by Erwin Lima In a world rapidly transformed by artificial intelligence, understanding the intersection between technology & innovation, personal growth, and business or brand [...]
How to Write Better Stories in 2024 [7 Point Storytelling Structure]
How to Write Better Stories in 2024 [7 Point Storytelling Structure] The Storytelling Method that I taught a ton of individual storytellers and brands to help reach their growth goals. Write what you mean. Speak from the gut, heart, and mind — [...]
How Journaling Helps You Become A Better Writer (And A Better Human Being)
How Journaling Helps You Become A Better Writer (And A Better Human Being) Why Journaling has become such an important part of my life and my coaching for writers Journaling helps. It really does. I have felt much better, happier and healthier [...]
Getting Started with AI-Powered Content Creation in 2024
Getting Started with AI-Powered Content Creation in 2024 How to create more and better content with the help of AI In this article How You can Prepare for the Future of Content Marketing In a recent scan of broader [...]
How To Be Effective with Employee Advocacy in 2024 and Beyond
How To Be Effective with Employee Advocacy in 2024 and Beyond Employee Advocacy 2.0: Team Growth Storytelling One of the most fun projects I ever worked on as a — then still relatively junior — marketing strategist, was the Employee Advocacy program [...]
Writing Tips For Beginners. 3 Ways to Improve Your Writing in 2024
Writing Tips For Beginners 3 Ways to Improve Your Writing off the bat in 2024 “I don’t write well. I want to learn how to write. But I don’t know where to start.” If this is your first thought, then you are already on [...]
The Most Effective Prompts for AI Marketing Content [Prompt Engineering]
The Most Effective Prompts for AI Marketing Content [Prompt Engineering] How to Strategically Engineer Your Own, and the Mailmodo Prompt Library to Help Get You Started Ever since the Generative AI Revolution caught on steam with ChatGPT3 — and everybody became an [...]
![The Easiest Way to Setup Your Content Marketing Strategy [8 Steps]](https://storylab.ai/wp-content/uploads/2021/11/The-Easiest-Way-to-Setup-Your-Content-Marketing-Strategy-8-Steps.png)
How to Setup Your Content Marketing Strategy in 2024
How to Setup Your Content Marketing Strategy in 2024 How to Share your Stories Strategically to Reach Your Goals “Strategy” sounds really complicated, doesn’t it? Well, it doesn’t have to be. Here’s why having a basic strategy to your Storytelling is important, [...]
![How to Create your Brand Story Guide [Template Included]](https://storylab.ai/wp-content/uploads/2022/01/How-to-Create-your-Brand-Story-Guide-Template-Included.png)
How to Create your Brand Story in 2024 [Guide & Template]
How to Create your Brand Story in 2024 [Guide & Template] Introducing the Brand Story Canvas Sometimes you don’t even realize that a certain project at work is going to prove to be so important to your development as a professional and [...]
Daily Personal Growth Journaling in 2024 – 5 Minutes a Day
Daily Personal Growth Journaling in 2024 - 5 Minutes a Day Self-reflection, Self-direction, Mindfulness, and Purpose Everybody is into personal growth these days. And into storytelling or writing. And rightfully so. At the same time, everybody’s on the cusp of a digital [...]
How to Write Better Stories in 2024. A 20-Minute Microbook.
How to Write Better Stories in 2024. A 20-Minute Microbook. For Humans and Brands That Want to Grow. More. Easier. What you will learn from this book In order to grow, Humans and Brands need to communicate better. To tell better stories, that [...]
Will AI Marketing Copy Generators Replace Marketers in 2024?
Will AI Marketing Copy Generators Replace Marketers in 2024? Not likely. Here's how you should use AI for Content Creation I REALLY do not believe in letting an AI Marketing Copy Generator write your copy for you, from start to finish. Would [...]
The Art and Business of Online Writing by Nicolas Cole
The Art and Business of Online Writing by Nicolas Cole Summary, Review and Best 5 Takeaways in Under Ten Minutes Online writing is an Art and a Business. And Nicolas Cole wants me — and you — to be successful in it. [...]
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