How AI is Revolutionizing Application Tracking Systems: Enhancing Recruitment Efficiency

Nearly 90% of companies use artificial intelligence in their hiring process. And do you know why? Because AI saves time and eliminates bias in the hiring process. This means recruiting efficiency increases while you hire the best talent possible. One of the most common uses of AI in recruiting is an AI-powered applicant tracking system. Do you already use one? If not, you need to know how ATS platforms with AI improve the quality of recruiting.

Let’s explore!

Chapters

What is Applicant Tracking System? Brief overview

So, originally just a place to store resumes, ATS platforms have evolved into comprehensive recruiting hubs where all the essential hiring processes happen.

If you look at the modern applicant tracking system design, you will see that it is already a dynamic, intelligent platform where the following processes take place:

• Applications are sorted,
• Each individual resume is reviewed
• Real-time communication with candidates takes place
• Interviews are scheduled and coordinated with all parties involved, and many other processes.

When it comes to the advanced Applicant Tracking System (ATS), all the key processes are here under one roof. As a result, everyone wins:

1. Companies, because they get truly qualified and relevant candidates
2. Recruiters, because they can now increase their efficiency
3. Job seekers, because they get quick feedback from a potential employer.

However, the way AI is revolutionizing application tracking systems and the hiring process in general deserves more attention. So let’s take a closer look at these ATS benefits.

AI-powered ATS: Benefits you can count on

According to statistics, AI in recruiting is most commonly used for tasks such as resume screening and candidate matching.

Source: https://fitsmallbusiness.com/ai-hiring-trends-and-statistics/

These operations, when performed manually, have traditionally been the most time-consuming and error-prone. It’s hard to deny the human factor here, as recruiters can get tired and miss out on a valuable candidate due to fatigue. This is a good reason to automate the process of reviewing resumes. The solution? An AI applicant tracking system, the business benefits of which we will now explore.

Candidate sourcing becomes more useful

Don’t just take our word for it, consider this: 58% of recruiters who use AI for hiring say it’s especially helpful for finding candidates. This is largely because of the advanced algorithms and analytics that AI uses. Plus, chatbots are a big part of the process. They can quickly answer candidate questions, keeping the conversation going and helping candidates feel more connected to the company. This engagement can really boost their loyalty!

What’s more, you can assign a chatbot to answer similar, repetitive, common questions while recruiters focus on more substantive conversations with the best candidates. To optimize your ATS for candidate sourcing, ask ChatGPT for advice, or better yet, create your own ChatGPT to make it an even more personalized helper for you. It seems that in today’s reality, it’s hard to do without the use of AI capabilities.

Candidates are selected quickly and accurately

One of the coolest things about AI is how it can tirelessly and efficiently sift through tons of data. When integrated into an ATS, it scans countless resumes and compares their details to your job descriptions and company culture. This helps you find candidates who are a great fit based on solid data, making the hiring process much more effective. And it’s not just about keywords. If only it were that simple! No, AI goes further and analyzes:

• Candidate sentiment,
• Their experience,
• Their preferences,
• Even their writing style.

Based on the data collected, AI can predict how well a particular personality will fit into a particular role and how long a candidate might stay with the company. This is why recruiters use AI-based applicant tracking systems to hire. AI helps them make informed decisions that ultimately help reduce employee turnover. Let’s face it: rushing to hire the wrong candidate will lead to layoffs. And every layoff is costly to the employer and damaging to the company’s reputation. That’s why there’s so much hype around AI ATSs.

Recruiting becomes less biased

Despite the growing trend towards more diverse teams, there are still situations in hiring, often unconsciously, where people of certain nationalities, diasporas, ages or backgrounds are overlooked and the team becomes less diverse. This is a problem. How can it be solved? One proven way is to set up your applicant tracking system to ignore or disregard a candidate’s age, gender, nationality, or other characteristics, and instead evaluate only and exclusively the professional qualities and experience of potential employees. This approach is a game changer. It can and will be part of a consistent brand messaging to candidates and the market as a whole. Recruiting cannot be considered in isolation from brand values and culture, so with an AI-powered ATS, you have the opportunity to make unbiased hiring part of consistent branding. By the way, according to Phenom’s annual State of Candidate Experience Benchmarks Report, only 12% of Fortune 500 companies have consistent branding throughout the hiring process.

Source: https://stateofcx.phenom.com/KeyFindingsEngagement

Reduced time from posting to hiring

As we mentioned earlier, AI really transforms candidate sourcing and hiring by saving recruiters a lot of time. Modern ATS platforms automate tasks like sourcing and screening, and chatbots handle real-time communication, making everything smoother. This means your business can get more done in less time – quickly crafting job descriptions and sharing ads across multiple platforms at once! What’s more, this tool even suggests effective content ideasfor your job descriptions to attract the attention of as many great candidates as possible. With artificial intelligence, your recruiters can win the battle for the best minds.

Candidate experience is taken to a whole new level

As an employer or recruiter, you may not like it, but it’s an undeniable fact: candidates are evaluating you and whether they like you during the hiring process. So you’re not the only one deciding who to hire. Candidates also decide whether to accept your terms and conditions. They also evaluate the quality of your communication and hiring process. And guess what? Only 1 in 4 candidates are satisfied with the talent acquisition process. At the same time, only 11% of employers care whether candidates are satisfied with the hiring process. Ignoring the candidate’s experience is a big mistake. Instead, it should be a priority. What’s more, you can improve these numbers with the help of AI-enabled ATS platforms. This tool will do the following

• Respond to every candidate request and not leave it unanswered;
• Provide candidates with a response on the results of the interview faster (instead of the average 23 days – in one week);
• Make the employer (you) look good by communicating well with candidates.

As you can see, the candidate’s experience is very important for the company, and with AI in ATS you will solve this problem almost seamlessly.

Conclusion

Well, it seems that the use of artificial intelligence in the hiring process goes beyond just making the process more efficient. I believe we’re witnessing a more significant shift. In the future, we can expect to see an even more personalized approach to interacting with candidates, with priority given to assessing the language, sentiment, and soft skills of candidates in general. In addition, AI in recruiting is likely to take into account overall business performance and how it relates to skills gaps.

AI-powered ATS is no longer a mechanized process of recruiting. It’s a smarter game that provides the flexibility, agility, and competitiveness that organizations need to thrive.

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