How to Improve Your Video Marketing With AI in 2024 [Free Tools]

Thanks to the emergence of Artificial Intelligence (AI), creating video content, or content in general, is easier than ever before.

AI can help Content Creators and Video Marketers to come up with ideas, write engaging video scripts, come up with catchy titles and descriptions, and can help promote your Video Content faster than ever before.

In this step-by-step Guide, we’re going to showcase various AI Tools to help you improve your Video Marketing in the evolving digital landscape.

Let’s get into it!

Chapters

Top Video Marketing Challenges

Before we look into the AI Video Marketing Tools, let’s have a look at the top challenges Video Marketers face. Here are the top video marketing challenges according to HubSpot:

1. Lack of time to create video content.
2. Difficulty creating an effective video strategy.
3. Inadequate budget to create video content.
4. Difficulty with the video creation process (producing, filming, editing videos).
5. Lack of content ideas.

Notice that time and efficiency are big challenges for video marketers. I would also throw into the mix effectiveness. If you’re creating more effective videos, you might not need to create that many and still get the same, or better, results.

So in this guide, we’re mostly going to look at how to improve video marketing efficiency and effectiveness and how AI can help.

Setting up an Effective Video Marketing Strategy

How do you set up an effective Video Marketing Strategy so all the Video Content you create fits perfectly into your strategy and helps you achieve the right goals instead of chasing vanity metrics?

At StoryLab.ai, we focus on the Growth Storytelling Framework to set up our strategy. It has helped us gain nearly 100,000 users with a $0 budget and it guides in when coming up with new content ideas. The article you’re reading right now fits perfectly into our strategy for instance.

Check out how the Growth Storytelling Framework can help you set up your Video Marketing Strategy. 

How AI Helps You Come up With Effective Video Content Ideas

After you’ve set up your Video Marketing Strategy, you should have an idea of the topics you want to cover with your Video Content. It’s then time to come up with a long list of Video Content Ideas so you can select the best ones.

Don’t skimp on these two steps. It’s important to understand your audience and what you bring to the table and have effective ideas.

Here’s how an AI YouTube Video Content Idea Generator can help spark creativity.

Let’s create a long list of ideas, in different styles for the topic: ‘How to improve your video marketing’.

We’ve used that exact prompt for the AI Idea Generator and here’s what it looks like:

AI YouTube Video Idea Generator Output Examples: 

• 1. Mastering the Art of Video SEO: Optimize Your Video Marketing
  A tutorial focused on the importance of Video Search Engine Optimization for marketing improvement. We can guide our audience through steps for effective keyword insertion, enticing video descriptions, and the importance of relevant tags. We will also provide case studies of successful video SEO strategies and their impact on video marketing.
• 2. Creating Compelling Storylines for Engaging Video Marketing
  This video tutorial will emphasize the significant role of storytelling in video marketing. It will guide marketers on how to effectively write captivating scripts, design engaging visuals, and create a gripping narrative to boost audience engagement. The video will also include practical examples to illustrate how a compelling storyline can drastically improve video marketing conversions.
• 3. Harness the Power of Video Analytics: A Roadmap to Video Marketing Success
  A comprehensive video detailing the vital role of analytics in improving video marketing. It will explain how to analyze critical metrics such as viewer engagement, viewership peaks & drops, and audience demographics. The video will also provide actionable steps on how these insights can be used to refine future video marketing strategies for better results.

Set up your free StoryLab.ai account so you can use the same tools we’re using in our examples and experience the power of AI for yourself.

We’re going to create a long list of examples with different angles by changing the style to Comedic, Storytelling, Sassy, and Persuasive.

Here are the Comedic Video Ideas for the topic:

•  1. Epic Fails: 10 Hilarious Mistakes Not To Make in Video Marketing: In this video, use humor to highlight common mistakes made by people new to video marketing. You could use real-life examples, reenactments, and funny animations to illustrate points like forgetting to turn on the microphone, having a cluttered background, or awkward transitions. Throughout the video, offer solutions and best practices for avoiding these blunders.
• 2. The Bachelor of Video Marketing: Finding The Perfect Strategy Match: This video would be a spoof of reality dating shows, where different ‘contestants’ represent various video marketing strategies. The host (business owner or marketer) would go on ‘dates’ (trying out these strategies) to find their perfect match. Each ‘date’ would humorous, but informative, discussing the pros and cons of each tactic in a conversational manner.
• 3. Cooking up a Successful Video Marketing Campaign: Recipe for Success: This video could be presented as a comic cooking show where the ingredients are different elements of a video marketing campaign. The host would add these ingredients – target audience understanding, compelling storytelling, SEO optimization, etc., – all while making a humorous mess in the kitchen. Each step of

Storytelling:

• 1. Journey to Success: Improving Video Marketing Performance: This video will narrate the gripping story of a struggling business owner and their quest to master video marketing. The narrative will unfold various strategies, tips, and techniques, all aimed at improving video marketing. Audience will watch as the protagonist uses these strategies to gradually grow their business, providing them with a real-life example of how they can implement the same in their enterprise. As the business owner’s story reaches its happy ending, the audience will have learned a host of new strategies, all within the thrilling context of a human interest story.
• 2. Diaries of a Marketer: Navigating the Video Marketing Landscape: This could be a series of diary-style videos where each episode explores a different facet of video marketing. The host, a seasoned marketer, would share anecdotes from their experience, mistakes they made, and how they learned to improve. By reflecting on the host’s journey, the audience can learn how to enhance their own video marketing tactics. Different episodes can focus on elements such as audience targeting, optimizing video content, using SEO in video marketing, etc.
• 3. The Magic of Video Marketing: A Transformation Story: In this video, we will craft the story of a small start-up company that was nearly on the brink of closure, battling fierce competition and struggling with low sales. Just when all hope seemed lost, they decided to give video marketing a go. The story will take the audience on a mesmerizing journey of how the company learned the ropes of effective video marketing, made mistakes, learned, and eventually managed to turn their luck around, skyrocketing their sales and beating their competition. It will include interviews with the employees who drove the campaign, the management who took the risk, and the customers who were won over by their video marketing strategy. This would serve as an effective, real-world example of the power of video marketing.

Sassy

• 1. Kick Your Video Marketing Up a Notch: Badass Techniques You Should Be Using!: Dive into the world of video marketing with a cheeky, light-hearted approach that will showcase different hard-hitting techniques that can take your video marketing from zero to hero in no time!
• 2. Stop Wasting Time, Start Winning at Video Marketing!: Got the knack for creating videos but just can’t seem to nail the marketing part? No worries darling, we’ve got your back! This video content will debunk common myths and provide you with bold and savvy insider tips to skyrocket your video marketing strategy!
• 3. Lights, Camera, Action! Dramatically Improve Your Video Marketing Now!: The drama, the suspense, the… video marketing? Heck yes! Let’s take on this unsung hero of the digital marketing world with all the sass and drama it deserves. This video will guide you through innovative tips and tricks to give your video marketing strategy the dramatic, glamorous upgrade it deserves.

Persuasive

• 1. Unlock the Power of Video Marketing: 10 Expert Tips: This enlightening tutorial will walk you through the process of enhancing your video marketing strategy step-by-step. We’ll review the crucial elements that make a video successful and engaging, and discuss how you can incorporate these principles into your marketing campaign. We’ll also share practical tips from leading industry experts for an insider’s perspective on successful video marketing.
• 2. Supercharge Your Business Growth with Effective Video Marketing: In this actionable video, we’ll explore how you can use video marketing to drive business growth. We’ll pretend we’re in a war room, brainstorming tactics that will help you generate leads, increase conversion rates, and drive revenue. Expect detailed case studies, data-driven analyses, and strategic advice that will guide your video marketing efforts.
• 3. The Future of Marketing: Harnessing the Power of Video: This eye-opening video will take you on a journey to the future of marketing, where video reigns supreme. Through easy-to-follow instructions and real-life scenarios, we’ll teach you the techniques needed to create compelling, shareable video content. We’ll also offer predictions about upcoming trends and technological advancements, so you can stay ahead of the curve and keep your video marketing

How much time would it take you to come up with such a variety of video content ideas for the topic of ‘Improving your video marketing’? With AI, it took us about one minute, a couple of minutes to read through them and see which ones we love most, and then adjusting the top idea for the next step.

Efficiency and effectiveness. 

Thanks to the AI Video Content Idea Generator, we’re able to come up with (probably) more effective video ideas and faster than ever before.

How AI Helps You Write Your Video Script

You can now take one of the Video Content Ideas our AI Generator provided as a starting point to start creating your video or you can use our AI YouTube Video Script Generator and go through the process we highlighted for the ideas.

Our Script Generator will help you fine-tune your ideas and will add creativity to your video.

For this example, we’ve selected a 1-minute script. We all know YouTube Shorts are booming, so let’s start with that. We’ve taken the idea we got earlier: ‘Unlock the Power of Video Marketing: 10 Expert Tips’ and started with a professional style.

Let’s see what it looks like:

AI YouTube Video Script Generator Output Examples: 

[Opening Scene: Dramatic orchestral music swells as an image of a giant, antique golden key swings into view, quickly followed by a montage of successful digital marketing campaigns.]

NARRATOR (Voiceover): Unlock the power of Video Marketing.

[Cut to quick clips of business professionals looking at analytics, creating content, and celebrating growth.]

NARRATOR (V.O.): It’s no secret – video content is the key to successful digital marketing.

[Scene transitions to snippets depicting each of the 10 expert tips.]

NARRATOR (V.O.): Tip One – Know Your Audience. Your message is powerful, make sure it resonates with the right people.

[Montage of storyboard creation, script writing, camera setup.]

NARRATOR (V.O.): Tip Two – Plan Ahead. Make every second count.

[Clips of engaging and compelling video content.]

NARRATOR (V.O.): Tip Three – Be Engaging. Your audience’s attention is a gift, respect it.

[Graphics of social media platforms.]

NARRATOR (V.O.): Tip Four – Utilize Social Media. Take advantage of the platforms where your audience lives.

[Clip of a hand typing on a keyboard, creating a compelling video title.]

NARRATOR (V.O.): Tip Five – Optimize For SEO. Make it easy for your audience to find you.

[Series of video thumbnails.]

NARRATOR (V.O.): Tip Six – Prioritize Quality. Your audience deserves the best.

[Scene of people sharing a video on their devices.]

NARRATOR (V.O.): Tip Seven – Encourage Shares. Word of mouth is the most powerful marketing tool.

[Graphics of various CTAs.]

NARRATOR (V.O.): Tip Eight – Always Include a Call to Action. Direction is key.

[Clip of analytics and engagement metrics.]

NARRATOR (V.O.): Tip Nine – Measure Your Success. Keep an eye on those metrics.

[Scene of a business team brainstorming and innovating.]

NARRATOR (V.O.): And lastly, Tip Ten – Continually Evolve. In the world of marketing, staying still means falling behind.

[Scene transitions back to the original image of the swinging golden key.]

NARRATOR (V.O.): Unlock the power of video marketing. It’s time to turn the key to success.

[Cut to black screen with a call to action.]

NARRATOR (V.O.): Start now, the world is watching.

[End Scene: Upbeat music fades as screen slowly dims.]

Now let’s take a more Comedic approach just to see the difference for the purpose of this example:

[Scene: A man (Bob) trying to unlock a huge treasure chest with a small, flimsy key. He struggles as he tries to force the key into the lock.]

Narrator (VO): “Trying to unlock the power of video marketing and failing?

[Bob looks at the camera, shaking his head in disappointment.]

Narrator (VO): “Don’t worry, Bob. We’ve got you covered.”

[Scene: 10 keys suddenly fall from the sky, each with a label: “Know Your Audience”, “Clear Goals”, “Quality Content”, “Strong CTA”, “SEO”, “Promotion”, “Analytics”, “Consistency”, “Engagement”, “Be Authentic”. Bob is surprised.]

Narrator (VO): “These are the 10 expert keys to video marketing.

[Bob picks up the “Know Your Audience” key and tries it in the lock. It fits!]

Narrator (VO): “Start with understanding your audience, their needs and wants.”

[Bob then uses the “Clear Goals” key.]

Narrator (VO): “Set clear goals. Know what you want to achieve with your video.”

[Bob repeats this process with all the keys while the narrator explains each one. With the last key, “Be Authentic”, the treasure chest finally opens revealing a shining “Video Marketing Success” trophy.]

Narrator (VO): “And there you go, Bob! You’ve just unlocked the power of video marketing.”

[Bob looks at the camera, now confidently holding the trophy.]

Narrator (VO): “Remember, if Bob can do it, so can you! So start unlocking the power of video marketing today!”

[Scene: Bob tripping over the treasure chest, falling out of frame, trophy flying. Freeze frame.]

Narrator (VO): “And remember… always keep your humor, it’s a bonus key!”

[End with a wink and a laugh track.]

Is this helping you to improve your creativity? Run the AI Video Script Generator as often as you need to really dial in your idea.

How AI Helps You Write Catchy Video Titles

After you’ve used your favorite Video Editing Tool, you’ll probably want to publish your video on YouTube.

Having a Catchy Video Title and an SEO-Optimized YouTube Description will help you get a lot more views and subscribers. Here’s how AI can help.

Let’s first turn to our AI YouTube Title Generator and create some catchy headlines. We chose the same topic: Unlock the Power of Video Marketing: 10 Expert Tips.

Here are the variations the AI Title Generator came up with with different writing styles:

AI YouTube Video Title Generator Output Examples: 

• 10 Tips to Conquer Video Marketing: Now You’re Spielberg!
• Roll Film & LOL: 10 Expert Tips to Master Video Marketing, Stat!
• Unlocking the Power of Positive Learning Habits
• 10 Tips to Conquer Video Marketing: Lights, Camera, ROI!
• 10 Guru Tips to Unleash Your Inner Spielberg in Video Marketing!

Just like video ideas, you want to create a long list before selecting the best one. And AI will help you do that in seconds.

• 10 Key Tips to Unleash Your Video Marketing Mojo!
• Rolling with Reels: 10 Pro Hacks to Ace Video Marketing!
• Unlock Your Learning Potential: Proven Strategies for Enhanced Study Skills
• Master the Magic of Video Marketing: 10 Tips from the Pros!
• Unleashing Video Marketing Might: 10 Genius Hints to Mesmerize!
• Master Video Marketing: 10 Expert Strategies Revealed!
• Master Video Marketing: 10 Powerful Tips from the Pros!
• Unleashing the Power of Learning: Transform Your Life Today!
• Master Video Marketing: Top 10 Expert Tips to Harness its Full Power!
• Master Video Marketing in 10 Bold Steps: Unleash Unseen Power!
• Lights, Camera, Profits! 10 LOL-worthy Tips to Energize Your Video Marketing!
• Become a Video Marketing Jedi: 10 Yoda-Approved Tips!
• Unlock Your Learning Potential: Tips for Effective Education Support
• 10 Tips to Slay Video Marketing: No Popcorn Needed!
• 10 Hilarious Ways to Nail Video Marketing and Be an Internet Sensation!

How AI Helps You Write SEO-Friendly YouTube Descriptions 

Sprinkling some SEO magic in your YouTube Titles and Descriptions helps you rank well on YouTube and in Google’s Video Section. If you have not done your Keyword Research yet and are not sure which keywords to use to optimize your videos, check out Semrush. With our promo link, you can get a 14-day free trial instead of a 7-day free trial.

Bonus resource: How to conduct a YouTube Audit. 

Now let’s see what our AI YouTube Description Generator comes up with for the topic: Unlock the Power of Video Marketing: 10 Expert Tips. Here’s what it looks like:

AI YouTube Video Description Generator Output Examples: 

• For the modern marketer, video content is quickly becoming essential for building relationships and creating successful campaigns. While there are many types of videos available — from live streaming to explainers — understanding how they can work together will help you maximize your results across different channels.
• Video has become more than a medium – it’s an entire marketing strategy. There are countless ways to use video, from simple articles with embedded clips, or vlog-style interviews with industry leaders, to company overviews and product demos. We all know that leveraging the power of video marketing today is essential if you want to remain competitive and hold your customer’s attention in an ever-evolving world of content overload. To meet these challenges head on businesses need solid strategies – backed with best practices gleaned through research and insights – which can guide them in using video to reach their desired business objectives successfully. From developing powerful calls-to-action (CTAs) that engage viewers throughout their journey; using audience segmentation tactics; investing in relevant platforms tailored towards reaching target audiences; unifying various forms of media for maximum engagement potential; and utilizing influencers as connectors between brands & customers: the list goes on…
• The good news? It doesn’t have to be overwhelming! In this blog we share 10 expert tips – guaranteed to supercharge your video marketing efforts — no matter what platform you decide works best for reaching your ideal prospects or consumers:

How AI Helps You Re-Write Content 

If you like the direction of a piece of marketing copy, but are not 100% happy with it, you can use our Parapharse Generator,  Tone Changer, or AI Text Expander to make it fit your needs better.

For instance, let’s take the second YouTube Description We’ve received and use the Text Expander to make it a bit longer so we can fit more keywords in the description to rank better on YouTube and Google.

Here’s what it looks like:

AI Text Expander Output Example

Video has evolved to be more than just a platform for sharing content, it has now become a pivotal component of a successful marketing strategy. The potential uses for video are wide-ranging and varied, stretching from mere incorporation of clips into basic articles, to conducting vlog-like interviews with significant figures within the industry, to providing comprehensive company overviews, and even to showcasing product demonstrations.

In the contemporary, content-saturated world, it is universally acknowledged that the effective use of video marketing is indispensable for sustaining competitiveness and captivating the attention of your audience. To confront these demanding challenges directly, businesses must devise robust strategies. These strategies should be underpinned by best practices that are derived from meticulous research and valuable insights.

This invaluable guidance will empower them to utilize video effectively in order to attain their desired business goals successfully. Businesses can achieve this through several methods, including the creation of compelling calls-to-action (CTAs) that engage viewers at all stages of their customer journey, using audience segmentation techniques to target the right audience, investing in suitable platforms that are designed to reach desired target demographics, and integrating various forms of media to maximize engagement opportunities.

Promote your Videos with the help of AI

After you’ve put in all that work to create your Video Content, you’ll also need to promote it over the coming weeks and months. Potentially even years depending on how evergreen the video is.

AI can help you create awesome promotional content to boost your video views. You can use our Email Copy Generator, our Ads Generator, and you can even create full campaigns in one click.

One of the most favorite AI Tool is our AI Social Media Caption Generator for coming up with catchy Social Post Copy. Let’s see what that looks like.

AI Social Media Caption Generator output examples:

• Look no further my digital aficionados! Unlock the power of video marketing with these 10 sizzling expert tips. Watch as your brand takes the spotlight like a superstar! Who said learning couldn’t be fabulous?” #VideoMarketing #DigitalStrategy #StaySassyButClassy 🎥🚀💃
• Well, well, well, if it isn’t the legion of brilliant minds hungry for success! Looking to spice up your marketing game? Buckle up, cuz we’re about to blow your minds with ‘Unlock the Power of Video Marketing: 10 Expert Tips’. Dive in and let’s get those audience numbers skyrocketing! 💼🚀🔥”
• Hey LinkedIn fam, isn’t it high time we spice things up a bit? Let’s ditch the boring sales pitches & unleash the vibrant power of Video Marketing! 🎥 Bam! Your brand deserves more than monotone engagement, right? Gear up for 10 expert tips to rock your biz world. Stay tuned & get ready to shine! 💫 Bold move? Of course! That’s how we roll! #VideoMarketing #TipTuesday #BusinessGlowUp

Play with the Social Media Caption Generator for a couple of minutes and see how many cool Social Media Ideas you can come up with. Schedule your posts for the coming weeks and improve your Video Marketing effectiveness.

Build a Video Promotion Campaign with the Help of AI

Let’s see how we can create an entire campaign within a minute or so. One of StoryLab.ai’s premium tools is the campaign builder. Simply use your video title and a bit of context as your input and the AI campaign builder provide you with social media captions, ad copy, email copy, landing page copy, and even a basic structure for a blog post so you can embed your video and give it an extra SEO boost.

For this example we’ve used the idea we’ve received at the start of this Video Marketing Guide:

Unlock the Power of Video Marketing: 10 Expert Tips: This enlightening tutorial will walk you through the process of enhancing your video marketing strategy step-by-step. We’ll review the crucial elements that make a video successful and engaging, and discuss how you can incorporate these principles into your marketing campaign. We’ll also share practical tips from leading industry experts for an insider’s perspective on successful video marketing.

The outputs did not fit on the screen to take a print-screen.

Here’s a video where you can see all the AI Tools we’ve mentioned in this guide action. How to Improve Your Video Marketing With AI:

Final words

In this Step-by-Step Guide, we’ve shown you how to Improve Your Video Marketing With the help of AI. The Digital Landscape is changing fast and as a Video Marketer, you can’t afford to wait for years before trying new tools like AI-Powered Marketing Copy Generators. We’ve seen the AI Revolution unfold up close since we’ve been building StoryLab.ai for a couple of years and we’re using AI Tools every single day to improve our marketing.

Create your free StoryLab.ai account, get inspired by the many ways you can use AI to improve your video marketing strategy and campaigns, and reach out to us if you need any help.

FAQ

How can AI improve video marketing strategies?
AI can analyze viewer behavior and preferences, enabling personalized video recommendations, optimizing content for specific audiences, and improving engagement and conversion rates.

What role does AI play in video content personalization?
AI can create personalized video experiences by tailoring content, ads, and recommendations based on individual viewer data, such as viewing history and preferences.

Can AI assist in optimizing video content for search engines?
Yes, AI can help optimize video content for search engines by analyzing keywords, generating SEO-friendly titles and descriptions, and suggesting effective tagging.

How does AI contribute to video analytics and performance tracking?
AI tools can track and analyze video engagement metrics, viewer demographics, and behavior patterns, providing insights for refining marketing strategies.

What is the significance of AI in video content creation?
AI can assist in video content creation by suggesting themes and topics based on trend analysis, and even help in automating the editing process.

Can AI improve video ad targeting?
AI significantly improves video ad targeting by analyzing vast amounts of data to identify the best audience segments, resulting in more effective and efficient ad campaigns.

How can AI be used to enhance video engagement?
AI enhances video engagement by analyzing viewer interactions, optimizing video length and format, and suggesting content adjustments for better performance.

What impact does AI have on video marketing ROI?
AI can enhance video marketing ROI by increasing efficiency in content creation and distribution, improving targeting precision, and providing actionable insights for strategy optimization.

How does AI assist in real-time adjustments to video marketing campaigns?
AI enables real-time adjustments by analyzing ongoing campaign performance data, allowing marketers to make immediate changes to improve outcomes.

Can AI help in predicting future video marketing trends?
AI can predict future video marketing trends by analyzing current and historical data, identifying emerging patterns, and suggesting strategies to capitalize on these trends.

How does AI enhance customer segmentation in video marketing?
AI enhances customer segmentation by analyzing viewer data to create highly detailed profiles, allowing for targeted video content that resonates with specific audience segments.

What role does AI play in video content distribution?
AI assists in identifying the most effective channels and times for video content distribution, maximizing visibility and engagement across various platforms.

Can AI improve the storytelling aspect of video marketing?
While AI can suggest content themes and structures based on trends, storytelling in video marketing often relies on human creativity for emotional and narrative depth.

How does AI contribute to interactive video marketing?
AI can create interactive video experiences by personalizing content in real-time based on viewer interactions, enhancing engagement and viewer participation.

What is the potential of AI in optimizing video length and format?
AI can analyze viewer engagement to recommend the optimal video length and format for different platforms and audience preferences, improving viewer retention.

How can AI help in managing and organizing video content libraries?
AI can automate the tagging and organization of video content, making it easier to manage large libraries and retrieve relevant content for different marketing purposes.

What is the role of AI in enhancing video ad conversion rates?
AI can analyze viewer responses to video ads, enabling real-time optimization of messaging, targeting, and placement for higher conversion rates.

Can AI detect and adapt to viewer emotions in video marketing?
Advanced AI technologies can analyze viewer emotions through facial recognition and engagement patterns, although this is an emerging field with ethical considerations.

How does AI assist in predictive analytics for video marketing?
AI uses predictive analytics to forecast the potential success of video content, helping marketers make data-driven decisions for future video campaigns.

What are the ethical considerations when using AI in video marketing?
Ethical considerations include data privacy, consent for personalization, transparency about AI usage, and avoiding manipulation or bias in AI-driven content.

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