Why Your Content Deserves a Fresh Look

In today’s world we are inundated with information and content, making it impossible to see the wood for the trees. This abundance of information has made us better equipped to filter information. We no longer pay attention to everything we see. A whopping 50 to 80 percent of content barely gets read or is not read at all. In order to still reach the target audience, more and more businesses are focusing on content marketing.

Why is good content essential?

Here are 5 reasons why content deserves a fresh look:

1. Stand out with your content

Your content may be very well written, but this does not automatically mean that it will be thoroughly read. You have to make sure you stand out from the crowd. A nice layout will make your content stand out more and will increase its value for readers. The image-text ratio has to be good. It should not contain blocks of text that are really long and text must be presented in a chronological or narrative form where lots of images are used to support text. Your brain processes images 60,000 times faster than text. Content that is worth reading and sharing is not always about the product or service that you offer, but more about the story behind it or the experience you have while reading. People are always looking for enriching stimuli.

Try to strike a balance between presenting yourself in the best possible way and offering useful and valuable content to your reader.

2. Create fresh content to empower your brand

Good content inspires trust, convinces, is accessible, well organized and gives you the authority to make your own decisions. You can add emotion to a brand by using video, music, or interactive content. This helps to better ‘store’ your message in the consumer’s mind, and your brand will be recognized faster. Our emotions are responsible for most of our decisions.

3. Use fresh content to retain customers

Nicely presented content can help in retaining customers. Whether it’s an infographic, white paper, case study, or digital magazine – the most important aspect of content marketing is offering added value. Interesting content stays interesting for a long time and will always ensure a lot of traffic when people click on it, read further and then share it – this is online word-of-mouth advertising. Whenever you help a customer with valuable and useful content (or a solution), you will see that this not only ensures that the customer will keep coming back, but that it also creates an online buzz. Doing this regularly ensures you retain your readers.

4. Fresh content helps you reach a bigger audience

Good content is shared more and more often via social media. This helps increase your reach and your reputation will grow. Content can be sustainable: some blogs have been around for years but are still relevant. You can also reuse content; try to draw attention to your online publication several times. After one week has passed, send a reminder to those recipients who have not yet opened or read your publication or put a direct reference to one of the topics in your publication in another mailing.

5. Generate more leads with quality content

When your content is powerful and persuasive, your chances increase that the customer will give you his or her contact information – either to receive more information or because they are interested in your product. If you have written an interesting eBook for example, your readers will be prepared to give you personal information in exchange for your content.

Group all your content on one platform

It is now easier and cheaper than ever before for companies to create and distribute relevant content. We use so many forms of communication these days, much more than ever before, and there are really no limits to the reach of an online publication. Creating good content does not have to be costly, but it does require creativity. It also does not have to be difficult, because all the information is usually already available within the company.

The content that companies share can be just as versatile as their publications. But is this content relevant for everyone? The era of mass media has come and gone. This is the age of relevant, personal, and continuous content, and readers subscribing to your content.

Foleon allows you to easily reuse and personalize your content, and this will benefit your readers. Group all your content on one Content Creation platform to ensure consistency and a coherent and clear overview.

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FAQ

What does it mean to refresh content?
Refreshing content involves updating, improving, or repurposing existing content to make it more relevant, accurate, and engaging for the current audience and search engine algorithms.

Why is it important to regularly refresh website content?
Regularly refreshing content keeps it current, improves SEO rankings, addresses outdated information, and ensures that it continues to meet the audience’s needs and interests.

How often should content be refreshed?
The frequency depends on the nature of the content. High-traffic pages and posts with rapidly changing information should be refreshed more frequently, generally every few months to a year.

What are key elements to focus on when refreshing content?
Key elements include updating facts and figures, improving SEO, enhancing readability and visual appeal, and ensuring all links and resources are current and functional.

Can refreshing content improve search engine rankings?
Yes, refreshing content can significantly improve search engine rankings as search engines favor up-to-date and relevant content in their algorithms.

What role does audience feedback play in content refreshment?
Audience feedback can guide which aspects of content need updating or improvement, ensuring the content remains valuable and engaging to its intended audience.

How can refreshed content be repurposed for different platforms?
Refreshed content can be repurposed into different formats like infographics for social media, video scripts, podcast topics, or condensed blog posts.

What are the benefits of refreshing evergreen content?
Refreshing evergreen content ensures it stays relevant over time, maintains high search rankings, and continues to attract and engage audiences.

Can refreshing content involve changing its format?
Yes, part of refreshing content can involve changing its format to better suit current audience preferences, such as turning a long blog post into an interactive guide or video.

What is the impact of a content refresh on user engagement?
Refreshing content can re-engage past visitors and attract new ones by providing updated, relevant information, and an improved user experience, leading to increased traffic, longer dwell times, and higher engagement.

Author bio

Ritesh is a digital marketing manager with years of experience in driving growth. He’s currently the director of inbound marketing at Foleon. You can find more about him on his LinkedIn profile.

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