Are you looking to create a Digital Magazine in 2023? That’s great! In this article, we’re going to show you how AI-Powered Marketing Copy Generators can help, how to structure your Online Magazine, we’ll help you choose the best type of Digital Magazine to create.
There are quite some types of Digital Magazines you can choose from and if you haven’t created one before, it’s good to have a basic understanding of the dos and don’ts.
Let’s get started:
- Choosing the right Digital Magazine Type
- Applying a Good Editorial Formula to Your Online Magazine
- Think about your Online Magazine Page flow
- How do I define the right page flow?
- What’s the link between a page flow and the right number of pages?
- Where can I find inspiration for good Magazine topics?
- Ideas for topics and AI-Powered Content Idea Generator
- Create Catchy Headlines with an AI Title Generator
- Create Great Intros with an AI Intro Generator
- Promote your Digital Magazine
1. Choosing the right Digital Magazine Type
There are quite some types of Digital Magazines you can choose from. Which one is the best for you?
You can roughly choose to create a:
- PDF Magazine;
- Flipbook Magazine;
- Flash Magazine;
- Native App Magazine;
- HTML-5 Based Magazine.
Check out the complete in-depth guide on choosing the right Digital Magazine Types.
You need to understand what you’re getting into when creating your magazines as interactive PDFs or as HTML-5 magazines.
2. Applying a Good Editorial Formula to Your Online Magazine
A good editorial formula serves as your magazine’s foundation, especially if you publish on a frequent basis. Readers will recognize your magazine by its page formula. Eventually, you’ll be able to consult statistics to optimize your readers’ experience. Awesome!
Remind me. What is an editorial formula again?
By writing down important basics like objectives, tone of voice, and text-to-image ratio, you will always have a convenient document to consult. Don’t forget to mention recurring topics in your editorial formula. It is also very handy to be able to provide external parties with your editorial formula when they are working on your magazine (text, images, animations, video, etc). An editorial formula is slightly different than a Brand Style Guideline as it goes deeper into what makes your magazine unique.
3. Think about your Online Magazine Page flow
When publishing your magazine on a quarterly, monthly, or weekly basis, you’ll need something to lean on, both as a content creator and as a reader. It’s always handy if your magazine has a table of contents, and of course, it’s wise to combine long interviews with short articles. You can’t measure the success of your structure, but you can ask people about their user experience. Ask them if the scroll depth is too long or if you have struck a good content balance. A good formula means your readers will know what to expect, and they will find their favorite topics or stories easily. Furthermore, you’ll always have a good starting point for your next edition.
4. How do I define the right page flow?
It all starts with setting up a schematic overview including the number of pages in your magazine and the content to be included. You can set this up in Word or Excel. You can insert main categories and complement them with new topics every time you create a new issue. Remember to vary short and long items, and style your articles differently. For example, one article might explain an answer to a question, while the next text block might contain just a single quote. You can make your magazine more lively by adding video, music, or interactive content.
Tip: keep your communication strategy in mind. What do you wish to communicate? Write down themes for every issue that need to be taken into consideration.
5. What’s the link between a page flow and the right number of pages?
It’s quite difficult to define the right number of pages for your magazine. Generally speaking, readers cope well with a maximum of 8-10 pages in an online magazine, making it easy to scan. You can easily add or remove pages in online magazines, but please bear in mind: vary in moderation from issue to issue. Readers like to estimate the time needed for reading a magazine. So it’s better to publish more frequently with fewer pages, than to publish less frequently with dozens of pages and gobs of information filling them.
Tip: mention the estimated reading time for a long-read article. On average, people read at a rate of 200 words per minute. Place the estimated reading time below the title or in another clear position (estimated reading time: 3 minutes).
6. Where can I find inspiration for good Magazine topics?
Readers enjoy encountering recurring topics, provided they match your page flow. Defining a good topic can be a difficult affair. In the past, you might have found inspiration in other magazines / white papers / websites, but in this day and age, AI can help with coming up with content ideas.
7. Ideas for topics and AI-Powered Content Idea Generator
Before your start using an AI-powered Content Idea generator, you need to come up with themes or topics for your magazine. Here are a couple of examples:
Behind the scenes: Take a look behind the scenes (photo collage) at other branches or offices.
Let me introduce you: Introduce new or special colleagues using the slider template.
The week/shopping bag of: A colleague shares a story about his or her work week. Or a loyal customer shows what’s in his or her shopping bag. The hotspot template is ideal for this type of content. You just need to add your own eye-popping visual.
Colleague with a passion for: Write about your colleague’s or customer’s hobbies, passions, or volunteer work.
Then, head over to StoryLab.ai’s Content Idea Generator and play around to get some cool content ideas for your next issue.
Here’s what that can look like. In this example, we’re a tech startup and want to create a behind-the-scenes magazine edition. The input for the Content Idea Generator was:
“Behind the scenes tech startup”
Here’s what the AI Tool generated on the first run:
Content Idea Generator Outputs:
- A Comprehensive Look into the Inner Workings of a Tech Startup: An Interview Series with Insiders from Various Teams within the Business.
- A Company Overview: Behind the Scenes of a Tech Startup – from founders to engineers, get an insider’s look at a successful tech company and learn how they achieved success.
- A Behind the Scenes Look at How Tech Startups Are Changing the Way We Live: a blog post exploring some of today’s most successful tech startups and how they are disrupting our lives.
We don’t want to stop after having a short list of just three ideas, so we can the Content Idea Tool a couple more times and here’s what we got:
- A Candid Look at a Tech Startup: an in-depth article examining the challenges and successes of a newly launched company from its executives’ perspectives.
- Take a Peek at Startup Success: A Look into the Innovative Strategies of Tech Startups and What We Can Learn From Them.
- An In-Depth Look at Tech Startups: A blog series that dives into the unique challenges and strategies that tech startups use to stay ahead of the competition.
- Founder’s Story: Share the journey of the founder(s) and how they started the company, what inspired them, and the challenges they faced.
- Product Development: Give an inside look into the product development process, including how the team comes up with product design ideas, builds prototypes, and tests new features.
- Company Culture: Highlight the unique company culture and values that drive the team, including team building activities, remote work policies, and diversity and inclusion initiatives.
- Tech Stack: Explain the technology stack that the company uses to build and maintain its products, including programming languages, frameworks, and tools.
- User Experience: Discuss the user experience design process, including user research, user testing, and how the team implements feedback to improve the product.
- Marketing and Growth: Share how the company acquires new users and customers, including marketing strategies, growth tactics, and user retention strategies.
- Investor Relations: Explain how the company secures funding and investor relations, including pitching to investors, fundraising milestones, and growth plans.
- Industry Trends: Analyze industry trends and how they impact the company’s growth and development, including emerging technologies and competitive landscapes.
- Partnerships and Collaborations: Highlight any partnerships or collaborations the company has with other organizations, including joint ventures, strategic alliances, and co-marketing initiatives.
- Employee Spotlights: Feature employees and their roles within the company, including how they contribute to the team, their unique skills, and their personal interests outside of work.
With this list, we’re pretty confident we’ll be able to choose a nice topic and create an engaging digital magazine our audience will love.
We’ve picked the topic:
“Founder’s Story: Share the journey of the founder(s)”
8. Create Catchy Headlines with an AI Title Generator
Next up, let’s create a catchy title for our magazine. For this, we turn to our AI-Powered Title Generator. The title of your magazine is important to catch people’s attention wherever you promote your magazine. Email, Social Media, your Blog, you name it. Be sure to take the time to create a great title and don’t just focus on your main headline. Every page of your Magazine needs to entice people to read on. Make sure your sub-headlines are also inviting people to read more.
Let’s fire up the Title Generator. Our input was the topic we’ve just selected:
“Founders Story the journey of the founder”
Here’s what the Title Creator Generated for us on the first run:
Title Generator Outputs:
- How One Founder Built a Successful Business from Scratch.
- Unraveling an Entrepreneur’s Journey: The Story of a Founder
- From Idea to Reality: The Journey of a Founder
- How One Founder Built Their Dream from Ground Up
- Founder’s Journey: Uncover the Secrets of Successful Founders
Just like when coming up with ideas for your magazine, we don’t want to stop generating ideas for headlines. So we ran the AI Tool a couple more times and got the following title examples:
- From Idea to Reality: The Founder’s Journey
- Starting from Scratch: A Founder’s Story
- Trailblazing Entrepreneurs: A Founder’s Tale
- The Challenges and Triumphs of Starting a Company: A Founder’s Perspective
- Navigating the Ups and Downs of Entrepreneurship: A Founder’s Journey
- The Road Less Traveled: A Founder’s Story of Building a Startup
- The Grit and Determination of Founders: A Journey to Success
- Building a Dream: A Founder’s Story of Entrepreneurship
- Taking the Leap: A Founder’s Journey to Building a Successful Startup
- Lessons Learned on the Path to Entrepreneurship: A Founder’s Story
- From Passion to Profit: A Founder’s Tale of Entrepreneurship
- The Story Behind the Startup: An Inside Look at a Founder’s Journey
- Turning Adversity into Opportunity: A Founder’s Story of Resilience
- Breaking the Mold: A Founder’s Journey to Disrupt an Industry
- The Entrepreneurial Mindset: A Founder’s Journey to Building a Company
- The Founders Behind the Brand: A Story of Collaboration and Innovation
- The Power of Perseverance: A Founder’s Journey to Overcoming Obstacles
- The Journey of Self-Discovery in Entrepreneurship: A Founder’s Story
- Innovation and Creativity: A Founder’s Journey to Disrupting the Status Quo
- Passion, Purpose, and Persistence: A Founder’s Story of Entrepreneurial Success
We loved a couple of examples but decided to take this one and change it a bit:
- The Power of Perseverance: A Founder’s Journey to Overcoming Obstacles
Changed it to:
- A Founder’s Journey to Overcoming Obstacles [The Power of Perseverance]
Do you believe it’s helpful to get AI to help you come up with ideas?
9. Create Great Intros with an AI Intro Generator
We got our idea, we got our main headline. Let’s create an Introduction for our Magazine with the help of AI. But first, here are a couple of things you might want to think about when creating your intro:
What a great intro or hook does, essentially, is filter your audience. Along with the title — and, if you’re using that, the subtitle — the intro tells the reader a few things about your magazine, to help them decide if this is for them:
- Is the frame of reference that this piece is using relatable for me? Are you using examples that your intended audience can relate to?
- Is the problem this piece can help me solve something that I recognize or that interests me?
- Is the writing style a fit for me?
And, by extension —are the personality of this writer and this piece a fit for me?
It’s always good to keep those Intro Copywriting Best Practices in mind when creating your magazine. Now let’s see how AI can help us come up with ideas again.
This time we’ve turned to our AI-Powered Intro Generator and we’ve used the title as our input. Here’s what that looks like:
Intro Generator Outputs:
As a founder, you don’t get to fly by the seat of your pants for too long before reality sets in.You must take ownership and undertake new responsibilities: recruiting talent, developing a product roadmap, allocating resources — each with its own set of challenges. Despite hard work and dedication, obstacles arise that can potentially drive founders to stagnation or even failure. In this blog post series we’ll explore inspiring stories from founders who’ve persevered against the odds; those whose entrepreneurial spirit has
Many successful business owners have powerful stories to tell about the obstacles they overcame on their journey from dreamer to achieving their goals. While each story is personal and unique, it is possible to identify common patterns of resilience in how founders handled these challenges. In this series, we’ll be exploring some of these themes – such as perseverance in the face of difficulties – and showcase examples from our own community that demonstrate just what can be achieved when a founder holds onto their dream no matter what comes their
Starting a business is no easy feat. With countless obstacles to be faced, it can be difficult to stay motivated, especially when things don’t seem to get easier as time passes. But while these difficulties may seem insurmountable at times, this founder journey story of overcoming obstacles and perseverance will show you that success is achievable with a little bit of grits and determination.
We can now choose to:
- Re-run the intro generator;
- Take one of the ideas we like, add our unique human touch, and perfect it.
You can use the intro generator for all your sub-chapters. It’s an easy way to get your creative juices flowing when you’re feeling stuck.
This is more of a bonus tip and friendly reminder. Creating your Digital Magazine is only half the battle. No matter if you created a Flipbook Magazine, or opted in for a HTML-5 one, you’ve put a lot of effort into creating it and you want to be seen by people that find it useful. Therefore, distribution should also be a top priority.
Check out our tips on Promoting your Digital Magazine.
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Ritesh is a digital marketing manager with years of experience in driving growth. He’s currently the director of inbound marketing at Foleon. You can find more about him on his LinkedIn profile.