Marketing Articles by Erwin Lima

Writing an Article in Under 30 Minutes with the Help of AI Save Time and Write Better Articles This Story was written with the help of StoryLab.ai I’m sure any blogger, marketer, or content creator who has ever had to write anything [...]

Growth Hacking vs. Brand Building Opposites or two sides to a coin? How much do you know about chess? Here’s what little I know: You can’t win games consistently against a broad range of players if you’re only focused on elegant and [...]

Consistent Brand Messaging & Why and How We Can Assume and Measure Impact How to Measure Brand ROI in a World of Imperfect Data When talking about marketing efforts and plans, it can be fairly difficult to come up with an explanation [...]

Powerful Writing techniques. 7 Things I Learned about Writing from Teaching it Why you should write more, how to do it, and how to achieve your goals with writing I have been in the business of writing for 10 years now. I [...]

How to Write Not Just More, But Also Better Content with the Help of AI The problem with AI copy generators — and the solution You should demand more from your technology, human. Specifically, you should ask your AI copy generator to [...]

Mindful Writing. The Secret Ingredient to Supercharging Growth. I Learned the hard way —so you don’t have to. Last year was a tough one for this writer. But there was also a bright side. During covid-19, lockdowns, unemployment and struggling to reinvent [...]

Ethical Writing Tips. Why You Should Publish Less Than You Could. Give your audience’s time and attention the respect they deserve I’m going to say something fairly weird for someone who’s built a career out of writing, marketing, storytelling, teaching, and coaching [...]

How to Improve your Writing Skills With This 5-Minute Principle Improve your writing with the archetypal “Need, Solution, Result” structure You want to improve your writing and storytelling dramatically, but you only have time and energy to learn one thing? I got [...]

Improve Your Copywriting Skills By Understanding These 6 Simple & Timeless Principles #1: Good copywriting is that which helps you and your readers reach your respective goals. One of the best ways to improve your knowledge and understanding of something is to [...]