Best AI Visibility Tools for 2027

An AI visibility tool puts your customers’ questions to ChatGPT, Perplexity, Gemini and other assistants on a schedule. It records whether your brand is named, who is named instead, and which pages the answers cite.

We compared 12 tools on price, assistant coverage, prompt limits and whether results connect to your traffic.

The short answer

• Best overall value: Searcherries, 13amonth(10 billed annually), with all six major assistants, GA4, Search Console, Bing and an MCP server on every plan.
• Best for local businesses: BrightLocal, $39 a month per location, bundled with local SEO tools.
• Best for daily checks on a short list: Otterly, $29 a month for 15 prompts.
• Best for long prompt lists: SE Visible, 200 prompts for $99 a month.
• Best for client and leadership reports: Peec AI, from $95 a month with unlimited seats.
• Best if you already pay for an SEO suite: Semrush or Ahrefs Brand Radar.
• Best for enterprise teams: Profound, with custom pricing.

Chapters

What to check before you buy

Most of the gap between advertised and real prices comes from five details.

• Assistants on the plan you’ll actually buy. Otterly charges extra for Gemini, AI Mode and Claude. Frase keeps Claude and Gemini for its $299 plan. Peec AI and Writesonic keep Claude and Grok for Enterprise.
• A prompt limit that matches your need. One local business can learn a lot from 5 to 20 questions, and a SaaS product from 20 to 50. Agencies need hundreds.
• The pricing unit. BrightLocal charges per location, Semrush per domain, Ahrefs per check. Costs grow with every location, site or assistant you add.
• Traffic data. GA4, Search Console and Bing integrations show whether AI mentions turn into visits and conversions.
• Access. Count the seats you need, and check for API or MCP access if your team works in Claude, Codex or Cursor.

12 AI visibility tools compared

Searcherries is the cheapest way to track all six major assistants. SE Visible gives the most prompts per dollar.

Sorted by entry price. Vendor prices as of October 9, 2026; Searcherries as of October 26, 2026.

The 12 tools in brief

1. Searcherries

Tracks ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Grok on every plan, with daily updates and no per-engine fees. Starter ($13, or 10annually)covers10questionsonthreeassistantsorfiveonallsix.Pro(59, or 47)adds50questions,10projectsandmultiplecountries;Agency(299, or $239) adds 300 questions and 25 projects. GA4 AI traffic, Search Console and Bing sit in the same project, and a read-only MCP server lets Claude, Codex or Cursor query all of it. There’s no article writer or white-label PDF report.

2. Otterly

Lite checks 15 prompts daily on ChatGPT, AI Overviews, Perplexity and Copilot for 29(25 annually), with unlimited team members. Gemini and AI Mode cost $9 a month each and Claude $29, which takes Lite to $67 with Gemini and Claude. API and MCP access start on the $189 Standard plan, which also raises the limit to 100 prompts.

3. BrightLocal

A local SEO suite covering rankings, citations, Google Business Profile and reviews, with an AI tracker for ChatGPT and Google’s AI. Track costs $39 a month per location, 25% less on annual billing. Good value for one location; every extra location adds the full price again.

4. Frase

A content research and writing tool. Starter ($49, or $39 annually) includes 10 AI articles, 50 page audits and tracking on ChatGPT and Google AI. Perplexity starts at $129. Claude, Gemini, white-label reports and a client portal need Scale at $299.

5. Writesonic

Combines tracking with an article writer, site audits and an Action Center of prioritized fixes. Starter (79,50prompts),Basic(199, 100) and Growth ($399, 200) all cover ChatGPT, Gemini and AI Overviews. Perplexity, Claude and Grok are Enterprise-only.

6. Nightwatch

A rank tracker first. Starter (€79) includes 500 daily-tracked keywords, 50 prompts and 1,500 AI answers a month across six assistants, with sentiment and citation analysis. Seats are unlimited and the 14-day trial needs no card. Grok isn’t covered.

7. Surfer

AI Search Analytics costs €82 a month on annual billing for 50 prompts refreshed daily, and is also bundled into Surfer’s content plans. It covers Google AI Mode but not Claude or Grok. It makes most sense for teams already writing in Surfer.

8. Peec AI

Known for clean reports, source analysis and unlimited seats. Starter (95)covers50promptsandthreeassistantsofyourchoice,Pro(245) 150 prompts, and Advanced ($495) 350 prompts across five projects. Claude and Grok are Enterprise-only, and a fourth assistant costs extra.

9. SE Visible

SE Ranking’s AI visibility platform. Basic ($99, or 79annually)includes200prompts,threeprojects,sixassistantsandunlimitedseats;Core(189) raises that to 450 prompts. It has the lowest cost per prompt in this list, but no Claude or Grok.

10. Semrush AI Visibility Toolkit

Tracks 25 prompts daily on ChatGPT, Google AI, Gemini and Perplexity, with Prompt Research from Semrush’s database. It costs $99 a month per domain, billed annually, and extra users start at $45. Each additional domain needs another license, Claude needs enterprise pricing, and Grok isn’t available.

11. Ahrefs Brand Radar

Two products under one name. The AI Visibility Index maps brand mentions across more than 450 million prompts a month, at $199 per assistant or $699 for all. Custom Prompts costs 50ontopofanAhrefsplan:withLite(129), you get five prompts and 150 checks, and a Claude check counts as eight. There’s no free trial.

12. Profound

An enterprise platform covering nine answer engines, with AI agents, API access, SSO and dedicated support. Pricing isn’t published, and the 7-day trial covers 50 prompts on three engines. BrightEdge and Adobe Brand Visibility compete for the same buyers.

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