Content Marketing Tips, Tricks, and Strategies
Are you looking to improve your Content Marketing? Check out our top Blog Posts. We share up-to-date Content Marketing Tips, Tricks, and Strategies.
How to Write a Powerful Case Study in 2024
How to Write a Powerful Case Study in 2024 PDFs are out, storytelling is a must and many more tips When it comes to making a purchase decision, an impressive 92% of consumers trust other people’s opinions more than advertisements. At Foleon, we’ve [...]
How To Be Effective with Employee Advocacy
How To Be Effective with Employee Advocacy Employee Advocacy 2.0: Team Growth Storytelling One of the most fun projects I ever worked on as a — then still relatively junior — marketing strategist, was the Employee Advocacy program we rolled out in the [...]
AI-Powered Paraphrase Generator – Reword Your Marketing Copy
AI-Powered Paraphrase Generator - Reword Your Marketing Copy Bye bye Writer's Block Everyone who's writing Marketing Copy has hit a Creativity wall before. It's super annoying and sometimes difficult to break through. But AI can No. AI Marketing Copy Generators and Paraphrase Generators [...]
Writing Tips For Beginners. 3 Ways to Improve Your Writing in 2024
Writing Tips For Beginners 3 Ways to Improve Your Writing off the bat in 2024 “I don’t write well. I want to learn how to write. But I don’t know where to start.” If this is your first thought, then you are already on the [...]
The Most Effective Prompts for AI Marketing Content [Prompt Engineering]
The Most Effective Prompts for AI Marketing Content [Prompt Engineering] How to Strategically Engineer Your Own, and the Mailmodo Prompt Library to Help Get You Started Ever since the Generative AI Revolution caught on steam with ChatGPT3 — and everybody became an AI [...]
How To Get More Website Traffic With The Help Of AI
How To Get More Website Traffic With The Help Of AI Processes and Tools Are you looking to grow your website traffic? Thanks to Artificial Intelligence (AI), it has never been easier. In this article, we will go over tools, processes, and frameworks [...]
How to Setup Your Content Marketing Strategy
How to Setup Your Content Marketing Strategy How to Share your Stories Strategically to Reach Your Goals “Strategy” sounds really complicated, doesn’t it? Well, it doesn’t have to be. Here’s why having a basic strategy to your Storytelling is important, and how you [...]
How to Improve Inbound Marketing with AI [Tips and AI Tools]
How to Improve Inbound Marketing with AI [Tips and AI Tools] The success of any Inbound Marketing Strategy lies in its intrinsic ability to attract the right audience. Now imagine supercharging that ability with the power of AI – crafting targeted content and [...]
Daily Personal Growth Journaling – 5 Minutes a Day
Daily Personal Growth Journaling - 5 Minutes a Day Self-reflection, Self-direction, Mindfulness, and Purpose Everybody is into personal growth these days. And into storytelling or writing. And rightfully so. At the same time, everybody’s on the cusp of a digital burnout due to [...]
How to Write Better Stories [A 20-Minute Microbook]
How to Write Better Stories. A 20-Minute Microbook. For Humans and Brands That Want to Grow. More. Easier. What you will learn from this book In order to grow, Humans and Brands need to communicate better. To tell better stories, that connect them to [...]
How to Create a Digital Web Publication in 2024
How to Create a Digital Web Publication in 2024 See how you can get started There can be many reasons why the first step can be the most difficult. You are pushed for time, you have little experience with digital content, you don’t [...]
8 Tactics to Level Up Your Content Marketing Game in 2024
8 Tactics to Level Up Your Content Marketing Game in 2024 Since you’re reading this, you probably already understand the importance of content and know what it can do for your business. But the trick with content marketing (and something eager entrepreneurs often [...]
How to Create An Engaging Magazine
How to Create An Engaging Magazine Stand out, engage, convert. How do you measure whether your digital magazine is a success? Sure, you know how many visitors you get. But impressive page views are just the tip of the iceberg. A lot of [...]
AI for SEO. How to use Artificial Intelligence to Boost Rankings
AI for SEO. How to use Artificial Intelligence to Boost Rankings Write More, Experiment more, Improve rankings with the Power of AI What a world we live in, right? We've got so many awesome tools already to make our SEO lives easier and [...]
Inbound Marketing Content Types You Should Be Creating in 2024
Inbound Marketing Content Types You Should Be Creating in 2024 A deeper look into White Papers, PDFs, and Interactive Content There's a wealth of information out there on how to write compelling white papers. It's somewhat harder to find information on how best [...]
How to Transition from Print to Online Publications
How to Transition from Print to Online Publications It's easier than you think If you currently offer a print magazine, a corporate brochure, newsletter, or staff magazine, then you might consider publishing an online version. Advantages of digital publishing Sharing your information digitally [...]
Will AI Marketing Copy Generators Replace Marketers?
Will AI Marketing Copy Generators Replace Marketers? Not likely. Here's how you should use AI for Content Creation I REALLY do not believe in letting an AI Marketing Copy Generator write your copy for you, from start to finish. Would you; Hire a [...]
Digital Magazines. What Are the Characteristics
Digital Magazines. What Are the Characteristics The anatomy of a great Digital Magazine When mentioning digital magazines, a lot of people think of flippable PDFs in the form of a Flipbook. This notion is a bit outdated, the idea being that you would [...]
Copywriting Tips For Creating Perfect Web Publications
Copywriting Tips For Creating Perfect Web Publications Engaging Writing for Engaging Digital Publications It’s easy to get caught up in the visual design when creating your interactive web publications. With high-res images, rich animations, full-screen video, and endless color, font, and template choices, [...]
Top Revenue Models for Digital Magazines
Top Revenue Models for Digital Magazines Digitizing your magazines opens up new revenue streams The publishing industry is in a constant state of flux and many publishers are looking for new revenue models for online content. Some great examples include fantastic new initiatives [...]
Top Content Marketing Tips, Tricks, and Strategies in a nutshell
Check out a specific blog post where we dive deeper into various content marketing topics.
in a nutshell, Content Marketing revolves around having a deep understanding of your audience and creating compelling content that matches your value proposition and the needs of your audience.
Content Marketing pillars
The two pillars of content marketing are:
We have written articles that dive deeper into both elements.
What you often see is that marketers focus heavily on content creation and see content distribution as a nice to have. They often create an article and share it on Twitter and LinkedIn once or twice. That’s not content distribution and not proper content marketing. Be sure to also check out our blog posts where we dive deeper into the promotion element and make use of the sheet we’ve included which you can use for free. No email signup is needed.
Content Marketing Tricks
Your content marketing strategy is at the base of everything you do. After you have your strategy and goals dialed in, you can look into tactics and tricks to try to increase various KPIs. We share up-to-date content marketing tricks and provide you with tools to become more effective. We show for instance how you can get started with AI Marketing and with our AI-Powered Marketing Copy Generators to reach your goals faster.
Be sure to also check out those articles after you’ve set up your strategy.