Content Marketing Tips, Tricks, and Strategies
Are you looking to improve your Content Marketing? Check out our top Blog Posts. We share up-to-date Content Marketing Tips, Tricks, and Strategies.
On-Page SEO Checklist for More Organic Traffic in 2024
On-Page SEO Checklist for More Organic Traffic in 2024 SEO is not complicated. A great checklist can get you a long way. People often think that checklists are for beginners. That's actually not true (per se). It's also for important tasks for which [...]
The Importance of Keyword Research in 2024 [Free Template]
The Importance of Keyword Research in 2024 [Free Template] Do you write content because you like to topic or because people have a need for it? There is a time and place for pretty much anything. Having a balance is important, though. I've [...]
How to Write Better Stories in 2024 [7 Point Storytelling Structure]
How to Write Better Stories in 2024 [7 Point Storytelling Structure] The Storytelling Method that I taught a ton of individual storytellers and brands to help reach their growth goals. Write what you mean. Speak from the gut, heart, and mind — combined [...]
How Journaling Helps You Become A Better Writer (And A Better Human Being)
How Journaling Helps You Become A Better Writer (And A Better Human Being) Why Journaling has become such an important part of my life and my coaching for writers Journaling helps. It really does. I have felt much better, happier and healthier when [...]
How to Conduct an Effective SEO Audit in 2024 [Worksheet Included]
How to Conduct an Effective SEO Audit in 2024 [Worksheet Included] Understanding how SEO can drive business results Conducting an SEO Audit takes a lot of time and effort and you can get lost pretty quickly. In this article, we'll go over how [...]
Getting Started with AI-Powered Content Creation in 2024
Getting Started with AI-Powered Content Creation in 2024 How to create more and better content with the help of AI In this article How You can Prepare for the Future of Content Marketing In a recent scan of broader marketing [...]
Why You Need to Digitize Your Magazine in 2024
Why You Need to Digitize Your Magazine in 2024 And tips to help you get started Of course, nothing is compulsory. Let me start by saying that. But if you are considering making improvements to your magazine, it’s advisable to get it right [...]
How to Write a Powerful Case Study in 2024
How to Write a Powerful Case Study in 2024 PDFs are out, storytelling is a must and many more tips When it comes to making a purchase decision, an impressive 92% of consumers trust other people’s opinions more than advertisements. At Foleon, we’ve [...]
How To Be Effective with Employee Advocacy in 2024 and Beyond
How To Be Effective with Employee Advocacy in 2024 and Beyond Employee Advocacy 2.0: Team Growth Storytelling One of the most fun projects I ever worked on as a — then still relatively junior — marketing strategist, was the Employee Advocacy program we [...]
How to Create Great Content in 2024 [Free Templates and Tools]
How to Create Great Content in 2024 [Free Templates and Tools Included] You are human. You create value. For years, the following also holds true to most of us. You are human. You create content. You take a picture or video, you post it [...]
AI-Powered Paraphrase Generator – Reword Your Marketing Copy
AI-Powered Paraphrase Generator - Reword Your Marketing Copy Bye bye Writer's Block Everyone who's writing Marketing Copy has hit a Creativity wall before. It's super annoying and sometimes difficult to break through. But AI can No. AI Marketing Copy Generators and Paraphrase Generators [...]
How to Build a Custom ChatGPT With OpenAI’s GPT Builder [Fast]
How to Build a Custom ChatGPT With OpenAI's GPT Builder [Fast] Are you looking to build your own custom GPT with OpenAI's ChatGPT Builder? Here's how you can create your very own GPT. Fast. We'll also go into why you should build your [...]
Writing Tips For Beginners. 3 Ways to Improve Your Writing in 2024
Writing Tips For Beginners 3 Ways to Improve Your Writing off the bat in 2024 “I don’t write well. I want to learn how to write. But I don’t know where to start.” If this is your first thought, then you are already on the [...]
The Most Effective Prompts for AI Marketing Content [Prompt Engineering]
The Most Effective Prompts for AI Marketing Content [Prompt Engineering] How to Strategically Engineer Your Own, and the Mailmodo Prompt Library to Help Get You Started Ever since the Generative AI Revolution caught on steam with ChatGPT3 — and everybody became an AI [...]
White Paper Marketing Tips You Need to Know for 2024
White Paper Marketing Tips You Need to Know for 2024 Create more engaging content Long before we called content marketing “content marketing,” companies were leveraging white papers to generate and nurture leads. While many new types of content offers have emerged over the [...]
How To Get More Website Traffic With The Help Of AI
How To Get More Website Traffic With The Help Of AI Processes and Tools Are you looking to grow your website traffic? Thanks to Artificial Intelligence (AI), it has never been easier. In this article, we will go over tools, processes, and frameworks [...]
How to Setup Your Content Marketing Strategy in 2024
How to Setup Your Content Marketing Strategy in 2024 How to Share your Stories Strategically to Reach Your Goals “Strategy” sounds really complicated, doesn’t it? Well, it doesn’t have to be. Here’s why having a basic strategy to your Storytelling is important, and [...]
Higher Education Content Marketing Tips for 2024
Higher Education Content Marketing Tips for 2024Creating more engaging content Do you ever wonder if prospective students are reading your content? If the answer is yes, that’s a legitimate concern — and you’re not the only one. Marketers across various industries are continually looking [...]
How to Improve Inbound Marketing with AI in 2024 [Tips and AI Tools]
How to Improve Inbound Marketing with AI in 2024 [Tips and AI Tools] The success of any Inbound Marketing Strategy lies in its intrinsic ability to attract the right audience. Now imagine supercharging that ability with the power of AI – crafting targeted [...]
Inbound Marketing Strategy Guide for 2024 [Tools and Templates]
Inbound Marketing Strategy Guide for 2024 [10+ Templates and Tools Included] Hi! I know we just met, but... do you want to marry me? How much success do you think you will have with such an opening line? In real life, we understand [...]
Top Content Marketing Tips, Tricks, and Strategies in a nutshell
Check out a specific blog post where we dive deeper into various content marketing topics.
in a nutshell, Content Marketing revolves around having a deep understanding of your audience and creating compelling content that matches your value proposition and the needs of your audience.
Content Marketing pillars
The two pillars of content marketing are:
We have written articles that dive deeper into both elements.
What you often see is that marketers focus heavily on content creation and see content distribution as a nice to have. They often create an article and share it on Twitter and LinkedIn once or twice. That’s not content distribution and not proper content marketing. Be sure to also check out our blog posts where we dive deeper into the promotion element and make use of the sheet we’ve included which you can use for free. No email signup is needed.
Content Marketing Tricks
Your content marketing strategy is at the base of everything you do. After you have your strategy and goals dialed in, you can look into tactics and tricks to try to increase various KPIs. We share up-to-date content marketing tricks and provide you with tools to become more effective. We show for instance how you can get started with AI Marketing and with our AI-Powered Marketing Copy Generators to reach your goals faster.
Be sure to also check out those articles after you’ve set up your strategy.