Content Marketing Tips, Tricks, and Strategies
Are you looking to improve your Content Marketing? Check out our top Blog Posts. We share up-to-date Content Marketing Tips, Tricks, and Strategies.
How To Use AI and Email Marketing To Promote Your eBook in 2023
How To Use AI and Email Marketing To Promote Your eBook in 2023 AI and Humans working together Few digital strategies are better equipped to get your eBook in front of your target audience than email marketing. There’s a famous statistic stating that for [...]
How to Write a Powerful Case Study in 2023
How to Write a Powerful Case Study in 2023 PDFs are out, storytelling is a must and many more tips When it comes to making a purchase decision, an impressive 92% of consumers trust other people’s opinions more than advertisements. At Foleon, we’ve [...]
Employee Advocacy 2.0: Team Growth Storytelling
Employee Advocacy 2.0: Team Growth Storytelling Yes, connecting the voices of your people to the growth of your brand can be that simple Employee Advocacy is clearly the direction that B2B and SaaS marketing are evolving towards. If well implemented, more organic reach, [...]
Growth Storytelling: A New Vision and Approach to Content Marketing
Growth Storytelling A New Vision and Approach to Content Marketing How a focus on growth, storytelling, and human connection will change your life as a marketer We started StoryLab.ai in august 2021, with the goal of helping you to write more, write better, and grow [...]
YouTube Video Shorts Statistics You Need to Know in 2023
YouTube Video Shorts Statistics You Need to Know in 2023 YouTube Shorts are gaining popularity fast. Here's what you need to know. YouTube shorts are not only fun to watch, they can also be a powerful marketing channel as short-form content is becoming [...]
On-Page SEO Checklist for More Organic Traffic in 2023
On-Page SEO Checklist for More Organic Traffic in 2023 SEO is not complicated. A great checklist can get you a long way. People often think that checklists are for beginners. That's actually not true (per se). It's also for important tasks for which [...]
How to Conduct an Effective SEO Audit in 2023 [Worksheet Included]
How to Conduct an Effective SEO Audit in 2023 [Worksheet Included] Understanding how SEO can drive business results Conducting an SEO Audit takes a lot of time and effort and you can get lost pretty quickly. In this article, we'll go over how [...]
How To Write SEO-Friendly Blog Post Titles in 2023
How To Write SEO-Friendly Blog Post Titles in 2023 Do you want to SEO-optimize you Blog post titles? Do you think that adding your main keywords in your Title Tag will do the trick? It's just half the battle. Let's dive into how [...]
Blog Title Capitalization – Why You Should Do It + Best Practices
Blog Title Capitalization Why You Should Do It And Best Practices I'm sure you've asked yourself at least once or twice why some marketers use capitalization in their blog post titles, others don't and why others choose to only use capitalization for certain [...]
7 Practical Tips How to Create Engaging Video Content On YouTube
7 Tips For Creating Engaging YouTube Content That Will Get More Views Have fun while growing your audience Do you want to leverage the power of YouTube for your business? Whether it's connecting with existing customers or finding new ones, creating engaging content [...]
AI-Powered Paraphrase Generator – Reword Your Marketing Copy
AI-Powered Paraphrase Generator - Reword Your Marketing Copy Bye bye Writer's Block Everyone who's writing Marketing Copy has hit a Creativity wall before. It's super annoying and sometimes difficult to break through. But AI can No. AI Marketing Copy Generators and Paraphrase Generators [...]
Writing an Article in Under 30 Minutes with the Help of AI
Writing an Article in Under 30 Minutes with the Help of AI Save Time and Write Better Articles This Story was written with the help of StoryLab.ai I’m sure any blogger, marketer, or content creator who has ever had to write anything in [...]
Will AI Marketing Copy Generators Replace Marketers in 2023?
Will AI Marketing Copy Generators Replace Marketers in 2023? Not likely. Here's how you should use AI for Content Creation I REALLY do not believe in letting an AI Marketing Copy Generator write your copy for you, from start to finish. Would you; [...]
Content Marketing Goals & KPIs you Should Track in 2023
Content Marketing Goals & KPIs you Should Track in 2023 In this article The importance of Content Marketing Goals and KPIs If you’re a blogger, a professional content marketer at a B2B or B2C firm and want to boost your Inbound [...]
How to Setup Your Content Marketing Strategy in 2023
How to Setup Your Content Marketing Strategy in 2023 How to Share your Stories Strategically to Reach Your Goals “Strategy” sounds really complicated, doesn’t it? Well, it doesn’t have to be. Here’s why having a basic strategy to your Storytelling is important, and [...]
Improve Your Copywriting By Understanding These 6 Simple & Timeless Principles
Improve Your Copywriting Skills By Understanding These 6 Simple & Timeless Principles #1: Good copywriting is that which helps you and your readers reach your respective goals. One of the best ways to improve your knowledge and understanding of something is to try [...]
Ultimate Content Creation Guide for 2023 [Templates and Tools]
Ultimate Content Creation Guide for 2023 [Free Templates and Tools Included] You are human. You create value. For years, the following also holds true to most of us. You are human. You create content. You take a picture or video, you post it on [...]
The Importance of Keyword Research in 2023 [Free Template]
The Importance of Keyword Research in 2023 [Free Template] Do you write content because you like to topic or because people have a need for it? There is a time and place for pretty much anything. Having a balance is important, though. I've [...]
How to Write Better Stories in 2023 [7 Point Storytelling Structure]
How to Write Better Stories in 2023 [7 Point Storytelling Structure] The Storytelling Method that I taught a ton of individual storytellers and brands to help reach their growth goals. Write what you mean. Speak from the gut, heart, and mind — combined [...]
ChatGPT Alternative For Writing Better Marketing Copy With AI
ChatGPT Alternative For Writing Better Marketing Copy With AI A platform specifically designed to help grow your brand ChatGPT is here and everyone loves it. Right? Actually, ChatGPT and other AI Tech Solutions (not just AI Marketing Copy Generators) have become a hot [...]
Top Content Marketing Tips, Tricks, and Strategies in a nutshell
Check out a specific blog post where we dive deeper into various content marketing topics.
in a nutshell, Content Marketing revolves around having a deep understanding of your audience and creating compelling content that matches your value proposition and the needs of your audience.
Content Marketing pillars
The two pillars of content marketing are:
We have written articles that dive deeper into both elements.
What you often see is that marketers focus heavily on content creation and see content distribution as a nice to have. They often create an article and share it on Twitter and LinkedIn once or twice. That’s not content distribution and not proper content marketing. Be sure to also check out our blog posts where we dive deeper into the promotion element and make use of the sheet we’ve included which you can use for free. No email signup is needed.
Content Marketing Tricks
Your content marketing strategy is at the base of everything you do. After you have your strategy and goals dialed in, you can look into tactics and tricks to try to increase various KPIs. We share up-to-date content marketing tricks and provide you with tools to become more effective. We show for instance how you can get started with AI Marketing and with our AI-Powered Marketing Copy Generators to reach your goals faster.
Be sure to also check out those articles after you’ve set up your strategy.