How to Generate Brand-Consistent Visuals with AI: A Guide for Creative Teams

Brands are built not just on logos or color schemes, but on cohesive visual systems that communicate identity at every touchpoint. With the help of AI tools like Recraft, maintaining visual harmony across digital assets has become faster, smarter, and more scalable.

Whether you’re designing landing pages, creating social media campaigns, or developing product interfaces, AI can help ensure your visual language remains unified. In this post, we’ll explore how to generate brand-consistent visuals using AI, with real-life examples from Recraft’s approach and toolkit.

One such platform leading the way is Recraft, an AI tool built specifically to help professionals design on-brand visuals at scale. In this article, we’ll explore how you can use AI – and Recraft in particular – to generate consistent, high-quality visuals that reflect your brand identity, without starting from scratch every time.
Every interaction with your brand is a chance to build recognition and trust.

If your visuals are inconsistent—varying illustration styles, mismatched colors, or clashing icons—it creates confusion and dilutes your brand’s message.

Chapters

Visual consistency

• Reinforces brand identity
• Builds professionalism and credibility
• Helps users recognize your product instantly
• Improves UX by aligning design elements

AI tools like Recraft take these principles and make them practical for real-world teams. Instead of spending hours aligning design styles manually or trying to match outputs from multiple tools, you can generate and control visuals in a single platform.

Introducing Recraft: AI-Powered Visual Design

Recraft is an AI image generation and editing tool that allows you to create raster and vector visuals in consistent styles using simple prompts. Whether you’re generating marketing assets, illustrations, or branded templates, Recraft helps you stay on-brand effortlessly.

With tools like style remixing, palette control, and AI editing, it’s built with creative teams in mind. But the real strength lies in its ability to support visual consistency without sacrificing creative variety.

How to Maintain Brand Style Using Recraft

Here are the key features and workflows in Recraft that help ensure your visuals always look and feel like your brand.

1. Start with a Style – or Create Your Own

Recraft’s Infinite Style Library gives you access to hundreds of professionally designed art styles, optimized for everything from vector icons to photorealistic images. You can:

• Filter styles by type (e.g., Raster and Vector, Photorealism, Illustration)
• Search by keyword (e.g., “editorial,” “tech,” “vintage”)
• Preview galleries before choosing

For brands with a specific aesthetic, you can build your own style from scratch. Upload sample brand images and Recraft will train a visual style that mirrors your existing assets. You can also remix your style with styles from the Infinite Style Library.

2. Lock in Brand Colors with Custom Palettes

Color is a key part of brand identity, and Recraft lets you stay consistent with custom color palette uploads. Once uploaded, the AI uses these palettes in every generation – whether you’re creating new icons, background scenes, or full illustrations.

This makes it easy for brand managers and designers to skip manual color correction and focus on creative decisions.

3. Generate Assets in Bulk

Beyond single-image generation, Recraft allows users to create full image sets in one go. This is especially useful when building asset libraries for games, websites, or mobile apps. Instead of tweaking one image at a time, you can prompt Recraft to generate six visually aligned variations based on your chosen style and theme.

These sets are automatically harmonized in terms of color palette, shape dynamics, and composition—saving hours of manual alignment.

You can:

• Generate multiple icons or character designs that share the same style
• Create themed illustrations for product categories
• Design UI elements like buttons or badges with shared visual DNA

4. Generate Similar, But Never Identical

Consistency doesn’t mean repetition. Recraft’s “Generate Similar” feature allows you to iterate on your favorite image—adjusting poses, angles, or details—while preserving key visual traits like color scheme, composition, and line weight.

This is particularly useful when designing:

• Character variants
• Icon sets
• Social media visuals in a single campaign

5. Edit and Refine Without Leaving the Browser

Recraft includes built-in AI editing tools that let you refine visuals on the spot:

• Erase Area – remove unwanted elements
• Remove and replace background – change the setting of the image in a couple of clicks
• Upscale – enhance resolution for print or display

Because everything is handled in-browser, there’s no need to switch to Photoshop or Illustrator to finish the job.

6. Export in Any Format – Instantly

Once your visuals are ready, Recraft supports instant exports in multiple formats:

• SVG for vector-based design elements
• PNG for high-res raster images

You can also control resolution and even generate layered outputs when needed. This makes it easier for teams to plug assets directly into CMSs, design systems, or presentations.

Tips for Creative Teams Using AI to Stay On-Brand

Here are a few best practices when using Recraft (or any AI design tool) to maintain brand consistency:

• Document your style – Use a style guide to define core rules (color codes, typography, icon shapes)
• Fine-tune your own style – Train the model with your visuals to reduce drift
• Use reference prompts – Add specific descriptors like “flat 2D vector with soft shadows”
• Stay collaborative – Share prompts, styles, and palettes across your team

Final Thoughts

With the growing demand for fresh visual content, staying on-brand is harder than ever. But thanks to tools like Recraft, creative teams don’t have to choose between speed and consistency. Building brand consistency doesn’t have to mean more time, more tools, or more manual work.

From concept development to final asset delivery, Recraft gives you the power to create high-quality, brand-aligned visuals using the latest in AI image generation. Whether you’re a startup or a global brand, whether you’re experimenting with a new visual direction or delivering final assets to production, it’s a powerful way to scale your visual identity – without scaling your design team.

Try Recraft today to explore how AI can support your brand’s visual story.

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