Marketing Articles by Brian Cohen

Top Demand Capture Channels for your 2024 DG Strategy Find and reach the right people with the right channels In this article, we explore the significance of demand capture and its crucial role in driving business success. Most companies understand high intent [...]

What is the Difference between Demand Generation and Lead Generation Insights from a Marketing Leader and SaaS CEO Our CEO, Brian Cohen has been in demand gen and marketing leadership positions for years. He has seen the change happening from Lead gen focused [...]

How to Improve Demand Generation With AI in 2024 [Tips and Tools] AI gives us the power to analyze vast data with speed and precision, to personalize content like never before, develop multiple variations at a scale, and craft ABM persona-specific content [...]

How to Improve Lead Generation with AI in 2024 [Tips and AI Tools] The landscape of lead generation has evolved dramatically with the advent of Artificial Intelligence (AI). The increased speed of launching campaigns powered by AI opens new avenues for businesses [...]

How to Improve your Lead Generation Strategy in 2024 Finding the balance between quantity / quality and beyond. Getting more website traffic and capturing leads is only half the battle. In this article, we´re going to discuss what you need to consider [...]

What is Demand Generation? [Infographics + FAQs] And how it differs from Lead Generation Demand Generation has many definitions but they usually differ because people are trying to tailor the definition to fit their business needs which is usually to create a [...]

What does Conversation Generation mean in Demand Generation In the world of demand generation, where only a small percentage of the audience is actively considering a purchase. 3% if you ask most marketers. The majority of prospects are then exposed to demand [...]

B2B Buying - The Ideal B2B Marketing / Sales Model Get the book: Improving Lead Generation - For B2B SaaS Marketers Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how [...]

Shifting from Collecting Contact Information to Demand Generation A lead originally meant a potential opportunity. But that is gradually transitioned over time to mean 'any contact information stored in your database'. Our co-founder and CEO, Brian Cohen explains this in this short [...]

What you Need to Know About Ungating Content Offers Ungating your Content offer is not about removing the gate. It's about rethinking the entire customer journey. What do people consume within that piece of content that is now freely available (do we need [...]

Demand Generation is a Team Sport not a Job Function Demand Generation is a team sport where multiple disciplines within marketing and sales work together to achieve the best results. Our co-founder and CEO, Brian Cohen explains this in this short video. [...]

The Important Categories of Demand Generation Demand Generation is that umbrella that covers Demand Creation, Conversation Generation, Demand Capture, and pipeline acceleration. Our co-founder and CEO, Brian Cohen explains this in this short video. Be sure to watch till the end and [...]

Ungating Content Does Not mean Deleting all Forms on the Website Gating vs Ungating is a widely discussed topic. Some believe that Ungating means deleting all forms on your website, including Demo and Contact us forms. This is not the case. Brian [...]

B2B Buying - Talking to sales getting paid a full salary VS commission Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, our [...]

B2B Buying - Do you dislike talking to more than 1 salesperson Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, our co-founder [...]

B2B Buying - What information would you like from Marketing VS Sales Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, our co-founder [...]

B2B Buying Process - What Information do you need from a Software Vendor's Sales Team Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short [...]