ChatGPT Alternative For Writing Better Marketing Copy With AI

ChatGPT is here and everyone loves it. Right?

Actually, ChatGPT and other AI Tech Solutions (not just AI Marketing Copy Generators) have become a hot topic as of late.

Understandably. AI is powerful and we’re just seeing a glimpse of what it can be in a couple of months or years.

We’re on the side of humans. And AI. We believe AI can help people reach their goals faster and we should make good use of tech.

In this article, we’ll go over what we believe a good alternative is to ChatGPT when it comes to Writing Marketing Copy with the help of AI and how to actually reach your goals.

Spoiler: “Wite me an SEO article that will rank #1 in Google” or “Write me a Social Media post that will go viral” is not what we’ll be discussing today.

Related: How to Create a Custom ChatGPT 

In this article

How we believe humans should interact with AI Tools like ChatGPT

You, human, are able to gauge, meaningfully analyze and understand the reactions of your intended audience to the stories you’re sharing. You are able to understand the underlying meaning of words, sentences; thoughts, feelings; needs, problems, and solutions — and their connection to the social and physical reality that we live in. That you live in, and that your audience lives in.

And it’s that understanding that’s going to ultimately help you not only create more content, but more so: ever better content.

And that’s what’s gonna help you grow.

People should never sacrifice authenticity and quality for speed for the sake of producing more.

AI can help you when you’re stuck. AI can help you become more creative. We’ve been using our own AI Tech for more than a year and each and every time we’re blown away by the direction it guides us when we’re stuck.

Did you write an article and feel like your title is not catchy enough? You can spend 10 minutes trying to crack the code or simply ask AI to help you out. Within seconds you’ll be surprised by the different angles AI has used and your creative juices will take it from there and perfect your title.

That’s just one simple examples. We’ll go over many more in this article.

But first.

ChatGPT limitations when it comes to Marketing Copy Writing

As of the latest, GPT3-based AI copy generators, the core of the problem is this:

As smart as our current AI systems are, as much as they’re essentially self-learning and able to improve and learn to do new specific language tasks that they haven’t been previously trained on with human supervision;

Natural Language Processing AI models don’t truly understand what they’re doing. What they do have knowledge and understanding of is the way words relate to each other; and how to create acceptable, passable and correct language content on the basis of short and simple prompts. They don’t understand the world around them. And they don’t understand what they’re saying.

Like a hyper-talented but blind and paralyzed parrot, kind of.

This is a serious limitation in the sense that true intelligence needs feedback. Better stories and better storytelling need that feedback as well.

Improvement in and of itself — which is another word for ‘getting better’ — requires feedback, by definition.

Next to these limitations which all current AI-Powered Marketing Copy Generators have, ChatGPT:

• Has no filters to narrow outputs down to well-written marketing copy;
• Does not help people (marketers) with proper inputs;
• Does not help marketers to reach their goals with the help of AI.

Here’s what that looks like:

Storylab.ai was built by a team of passionate experts in content marketing, growth hacking, and storytelling. ​This makes the whole concept different than what ChatGPT provides, from the ground up.

We help marketers, brand builders and content creators write better stories faster and easier. And we help make them better storytellers along the way.​

Our tool and resources are created with you, the marketer, in mind.

We’ve implemented guidelines on the back-end to help you create better marketing copy, we guide you before entering your input, after you’ve received your ideas, and we even take it one step further. We want to help you reach your goals faster and created a Growth Storytelling Framework to help you do just that.

You can access it here for free (no email signup needed).

Write better Marketing Copy with the help of AI

If you still want to use ChatGPT and are not looking for an alternative, go ahead. Use what works best for you.

The resources we’ve created are free for anyone to use. We want to help marketers embrace this new technology and not be afraid that ChatGPT or any other AI Tool will take their job.

We’ve already shared our Growth Storytelling Framework. Below are a couple of use cases to get the most out of AI Marketing.

Start with StoryLab.ai a great ChatGPT Alternative

If you are looking for a great ChatGPT alternative for writing your marketing copy and achieving your marketing goals faster, why not try out StoryLab.ai?

You can get started for free and see if it’s a good fit for you.

Here’s a quick intro video of our platform to get you started.

FAQ

What is ChatGPT, and how can it be used for marketing copy?

ChatGPT is an AI language model trained to generate human-like text based on input prompts. It can be used for marketing copy by providing tailored responses to specific marketing needs, such as writing product descriptions, ad copy, email newsletters, or social media posts.

How does ChatGPT help marketers create engaging content?

ChatGPT helps marketers create engaging content by generating natural-sounding text that resonates with their target audience. Its ability to understand context and language nuances allows it to produce compelling marketing copy that captures attention and drives action.

What are some examples of marketing copy that ChatGPT can generate?

ChatGPT can generate various types of marketing copy, including product descriptions, blog posts, landing page content, email subject lines, social media captions, and ad headlines. It can also adapt its tone and style to match different brand voices and audience preferences.

How can marketers leverage ChatGPT to streamline their content creation process?

Marketers can leverage ChatGPT to streamline their content creation process by quickly generating drafts or outlines for marketing materials. They can then edit and refine the generated text to align with their brand messaging and objectives, saving time and resources in the content creation workflow.

What are the benefits of using ChatGPT for marketing copywriting?

The benefits of using ChatGPT for marketing copywriting include increased efficiency, scalability, and creativity. It enables marketers to generate high-quality content faster, explore new ideas, and experiment with different messaging approaches to optimize their marketing campaigns.

How does ChatGPT ensure consistency in marketing messaging across channels?

ChatGPT ensures consistency in marketing messaging across channels by generating text that aligns with predefined brand guidelines and communication strategies. It can maintain consistent tone, voice, and messaging style, regardless of the marketing channel or platform.

Can ChatGPT adapt to different target audiences and demographics?

Yes, ChatGPT can adapt to different target audiences and demographics by adjusting its language, tone, and messaging to resonate with specific groups. It can tailor content for different age groups, cultural backgrounds, or interests, helping marketers effectively communicate with diverse audiences.

How can marketers use ChatGPT to test and iterate on marketing messages?

Marketers can use ChatGPT to test and iterate on marketing messages by generating multiple variations of copy for A/B testing. They can input different prompts or parameters to explore various messaging angles and identify the most effective approaches for their target audience.

What precautions should marketers take when using AI-generated copy in marketing campaigns?

Marketers should exercise caution when using AI-generated copy in marketing campaigns to ensure that the content meets brand standards, complies with legal regulations, and aligns with ethical guidelines. They should also review and edit the generated text to eliminate errors or inaccuracies and maintain authenticity in their messaging.

How can marketers integrate ChatGPT into their overall marketing strategy effectively?

Marketers can integrate ChatGPT into their overall marketing strategy effectively by identifying specific use cases where AI-generated content can add value, such as content creation, personalization, or customer engagement. They should establish clear objectives and guidelines for using ChatGPT and continuously monitor and optimize its performance to maximize its impact on marketing outcomes.

How does ChatGPT contribute to content personalization in marketing?

ChatGPT contributes to content personalization in marketing by generating tailored messages that resonate with individual audience segments. Its ability to understand context and preferences enables marketers to deliver highly relevant and engaging content to their target audience, enhancing the overall personalization of marketing campaigns.

What role does ChatGPT play in optimizing SEO for marketing copy?

ChatGPT plays a crucial role in optimizing SEO for marketing copy by generating text that is optimized for search engines. Marketers can input relevant keywords and prompts into ChatGPT to generate content that aligns with their SEO strategy, helping improve the visibility and ranking of their marketing materials in search engine results.

How can ChatGPT assist marketers in brainstorming new ideas for marketing campaigns?

ChatGPT can assist marketers in brainstorming new ideas for marketing campaigns by providing creative prompts and suggestions based on specific topics or objectives. Marketers can input prompts related to their marketing goals, target audience, or industry trends, and ChatGPT will generate a variety of ideas and concepts to inspire their campaign strategy.

What are some considerations when using ChatGPT for social media marketing copy?

When using ChatGPT for social media marketing copy, marketers should consider factors such as platform-specific best practices, character limits, and audience preferences. They should tailor the generated content to fit the tone and style of each social media platform and ensure that it resonates with their followers while adhering to brand guidelines.

How can ChatGPT help marketers maintain consistency in brand messaging across multiple channels?

ChatGPT can help marketers maintain consistency in brand messaging across multiple channels by generating content that adheres to predefined brand guidelines and communication strategies. Marketers can input brand-specific prompts and parameters into ChatGPT to ensure that the generated content aligns with their brand voice, values, and messaging principles.

What are the potential applications of ChatGPT in email marketing automation?

In email marketing automation, ChatGPT can be used to automatically generate personalized email content, such as welcome messages, product recommendations, or follow-up sequences. Marketers can integrate ChatGPT with email marketing platforms to streamline content creation and deliver targeted messages to subscribers at scale.

How does ChatGPT contribute to audience engagement in marketing campaigns?

ChatGPT contributes to audience engagement in marketing campaigns by generating content that captures attention, sparks curiosity, and encourages interaction. Its ability to generate conversational and compelling copy helps marketers create engaging experiences that resonate with their audience and drive meaningful interactions with their brand.

What are the benefits of using ChatGPT for generating ad copy in digital advertising campaigns?

The benefits of using ChatGPT for generating ad copy in digital advertising campaigns include increased efficiency, scalability, and creativity. Marketers can use ChatGPT to generate ad headlines, descriptions, or CTAs that are tailored to their target audience and objectives, helping them create more effective and impactful ads that drive conversions.

How can marketers leverage ChatGPT to create content for lead generation campaigns?

Marketers can leverage ChatGPT to create content for lead generation campaigns by generating compelling offers, landing page copy, or email sequences that attract and capture the interest of potential leads. ChatGPT can help marketers craft persuasive messaging that encourages prospects to take action and provide their contact information, ultimately contributing to the success of lead generation efforts.

What considerations should marketers keep in mind when incorporating ChatGPT into their marketing strategy?

When incorporating ChatGPT into their marketing strategy, marketers should consider factors such as data privacy, content quality, and ethical use of AI. They should ensure that any data used to train ChatGPT is handled responsibly and in compliance with regulations, and they should review and edit generated content to maintain brand integrity and authenticity. Additionally, marketers should continuously monitor and evaluate the performance of ChatGPT to optimize its use and maximize its impact on marketing outcomes.

Author bio:

Raul Tiru: Raul loves to build companies and help startups and scale-ups grow. Raul started his first website when he was 17 years old, has held several growth marketing positions in fast-growing companies, and has helped companies via his Freelance Marketing services. You can find Raul on his community GlobalOwls where he helps Nonprofits and Startups to do better marketing.