B2B Buying Process – How do you like to get Aware of Software Vendors?

Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors.

In this short video, our co-founder and CEO, Brian Cohen explains how he likes to get Aware of Software Vendors. Be sure to watch till the end and subscribe to our YouTube channel.

Author bio:

Erwin LimaErwin Lima: What inspires Erwin is helping people, teams and brands to become the best version of themselves. Guiding them with curiosity, empathy, and Growth Storytelling.

Over the past 10+ years as a copywriter, author, consultant, and coach, he’s helped dozens of Brands, Teams, and individual human beings to grow their sense of motivation and focus, but also their reach, engagement, and revenue— through the power of their own story. You can find Erwin on LinkedIn and on his website.

Video transcript (auto-generated)

So Brian let’s get sucked in. Let’s put you into the B2B buyers flip-flops. How do you first like to become aware of vendors? How do you first like to hear
about them and who do you hear about them from where do you hear about them from? So for example that could be your peers, through Word of Mouth, through communities, through content, and on social media like LinkedIn, from influencers or ads.

And this is again awareness not the learning or education phase which is how you first come across vendors, so go ahead.

Brian:
Yeah and I think that we can take several different directions. There it really depends like if there’s a need. Right if I’m really looking for a solution then I generally will reach out to peers. There are several Slack groups that I’m in for marketers that I can reach out to and ask for assistance. I think that’s super helpful. And also just the stalking there when you hear folks talking about something and you kind of just put it put it file it away in your brain for later right. Maybe I’ll look at that company but also I love just ads are totally fine right. I love them I’m a marketer so I like to look at them see what the quality is and
compare is there something that maybe I can steal in the way that they’re doing things right. So I definitely look at that and I will engage in peruse as someone just looking to learn.

So yeah kind of all over the board as far as learning now when we dive into looking to purchase right that’s a little bit different.

Other Demand Generation books, articles, and videos

Demand Generation Book

Demand Generation Articles

Demand Generation Videos

B2B Buying Videos

Join the StoryLab.ai Community

Where Brand, Demand, and Content Go — to Grow.

Unlimited Social Learning + Unlimited AI Generated Copy.

Ask the moderators (30+ years of experience) and other community members anything related to marketing and growth and get Unlimited access to the entire Unlimited StoryLab.ai Toolkit.