Content Marketing Tips, Tricks, and Strategies
Are you looking to improve your Content Marketing? Check out our top Blog Posts. We share up-to-date Content Marketing Tips, Tricks, and Strategies.
Writing an Article. The Simplest Method for Good, Fast, Powerful Writing.
Writing an Article. The Simplest Method for Good, Fast, Powerful Writing. The yoopie method by Joep Luycx A few years ago I had the pleasure of receiving a writing training by Dutch writing guru Joep Luycx. I don’t believe short texts are always [...]
How to Get The Most Out Of Your AI Copy Generator in 2024
How to Get The Most Out Of Your AI Copy Generator in 2024 The Magic that happens when technological and human superpowers work together They’re coming for our jobs! Or: they’re making our jobs easier. Whichever side you’re on — AI copy generators [...]
How to use Power Words to Write Effective Marketing Copy
How to use Power Words to Write Effective Marketing Copy It's time to get people to take action! Everyone has desires and fears something. When writing Marketing Copy, one can choose to add power words to evoke an emotion and get people to [...]
Digital Marketing Challenges, Goals, Statistics, and Strategies
Digital Marketing Challenges, Goals, Statistics, and Strategies What are the biggest Digital Marketing Challenges? Which Goals are Digital Marketers trying to achieve? Find out in this article. Get Statistics to Benchmark your performance and Strategies to improve. Let's get into it. Top Digital [...]
7 Practical Tips How to Create Engaging Video Content On YouTube
7 Tips For Creating Engaging YouTube Content That Will Get More Views Have fun while growing your audience Do you want to leverage the power of YouTube for your business? Whether it's connecting with existing customers or finding new ones, creating engaging content [...]
How to Improve your Marketing with AI in 2024 [Use Cases]
How to Improve your Marketing with AI in 2024 AI Marketing Copy Generator Use Cases AI Marketing Copy Generators are here. Hi! Many Content Marketers are not very positive about this new technology (to say the least), but we believe that it's because [...]
Business & Personal Growth in the Age of AI
Business & Personal Growth in the Age of AI Identity & Growth through Storytelling: Two New Free Books by Erwin Lima In a world rapidly transformed by artificial intelligence, understanding the intersection between technology & innovation, personal growth, and business or brand identity [...]
How to Create Relevant and Exciting Content in 2024
How to Create Relevant and Exciting Content in 2024 Learn more and use exciting content formats Online communication and relevance go together like salt and pepper. When they’re in balance, they can really improve your dish, but it’s crucial to get the ratio [...]
How to Conduct a YouTube Audit in 2024 [Worksheet Included]
How to Conduct a YouTube Audit in 2024 [Worksheet Included] To Get More YouTube Views and Traffic to your Website Are you planning to create more YouTube videos and looking to set yourself up for success? Or are you a freelancer trying to [...]
Content Marketing Goals & KPIs you Should Track in 2024
Content Marketing Goals & KPIs you Should Track in 2024 In this article The importance of Content Marketing Goals and KPIs If you’re a blogger, a professional content marketer at a B2B or B2C firm and want to boost your Inbound [...]
On-Page SEO Checklist for More Organic Traffic in 2024
On-Page SEO Checklist for More Organic Traffic in 2024 SEO is not complicated. A great checklist can get you a long way. People often think that checklists are for beginners. That's actually not true (per se). It's also for important tasks for which [...]
The Importance of Keyword Research in 2024 [Free Template]
The Importance of Keyword Research in 2024 [Free Template] Do you write content because you like to topic or because people have a need for it? There is a time and place for pretty much anything. Having a balance is important, though. I've [...]
How to Write Better Stories in 2024 [7 Point Storytelling Structure]
How to Write Better Stories in 2024 [7 Point Storytelling Structure] The Storytelling Method that I taught a ton of individual storytellers and brands to help reach their growth goals. Write what you mean. Speak from the gut, heart, and mind — combined [...]
How Journaling Helps You Become A Better Writer (And A Better Human Being)
How Journaling Helps You Become A Better Writer (And A Better Human Being) Why Journaling has become such an important part of my life and my coaching for writers Journaling helps. It really does. I have felt much better, happier and healthier when [...]
How to Conduct an Effective SEO Audit in 2024 [Worksheet Included]
How to Conduct an Effective SEO Audit in 2024 [Worksheet Included] Understanding how SEO can drive business results Conducting an SEO Audit takes a lot of time and effort and you can get lost pretty quickly. In this article, we'll go over how [...]
Getting Started with AI-Powered Content Creation in 2024
Getting Started with AI-Powered Content Creation in 2024 How to create more and better content with the help of AI In this article How You can Prepare for the Future of Content Marketing In a recent scan of broader marketing [...]
Why You Need to Digitize Your Magazine in 2024
Why You Need to Digitize Your Magazine in 2024 And tips to help you get started Of course, nothing is compulsory. Let me start by saying that. But if you are considering making improvements to your magazine, it’s advisable to get it right [...]
How to Write a Powerful Case Study in 2024
How to Write a Powerful Case Study in 2024 PDFs are out, storytelling is a must and many more tips When it comes to making a purchase decision, an impressive 92% of consumers trust other people’s opinions more than advertisements. At Foleon, we’ve [...]
How To Be Effective with Employee Advocacy in 2024 and Beyond
How To Be Effective with Employee Advocacy in 2024 and Beyond Employee Advocacy 2.0: Team Growth Storytelling One of the most fun projects I ever worked on as a — then still relatively junior — marketing strategist, was the Employee Advocacy program we [...]
AI-Powered Paraphrase Generator – Reword Your Marketing Copy
AI-Powered Paraphrase Generator - Reword Your Marketing Copy Bye bye Writer's Block Everyone who's writing Marketing Copy has hit a Creativity wall before. It's super annoying and sometimes difficult to break through. But AI can No. AI Marketing Copy Generators and Paraphrase Generators [...]
Top Content Marketing Tips, Tricks, and Strategies in a nutshell
Check out a specific blog post where we dive deeper into various content marketing topics.
in a nutshell, Content Marketing revolves around having a deep understanding of your audience and creating compelling content that matches your value proposition and the needs of your audience.
Content Marketing pillars
The two pillars of content marketing are:
We have written articles that dive deeper into both elements.
What you often see is that marketers focus heavily on content creation and see content distribution as a nice to have. They often create an article and share it on Twitter and LinkedIn once or twice. That’s not content distribution and not proper content marketing. Be sure to also check out our blog posts where we dive deeper into the promotion element and make use of the sheet we’ve included which you can use for free. No email signup is needed.
Content Marketing Tricks
Your content marketing strategy is at the base of everything you do. After you have your strategy and goals dialed in, you can look into tactics and tricks to try to increase various KPIs. We share up-to-date content marketing tricks and provide you with tools to become more effective. We show for instance how you can get started with AI Marketing and with our AI-Powered Marketing Copy Generators to reach your goals faster.
Be sure to also check out those articles after you’ve set up your strategy.