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Writing an Article in Under 30 Minutes with the Help of AI
Writing an Article in Under 30 Minutes with the Help of AI Save Time and Write Better Articles This Story was written with the help of StoryLab.ai I’m sure any blogger, marketer, or content creator who has ever had to write anything in [...]
Growth Hacking vs. Brand Building
Growth Hacking vs. Brand Building Opposites or two sides to a coin? How much do you know about chess? Here’s what little I know: You can’t win games consistently against a broad range of players if you’re only focused on elegant and soulful [...]
Consistent Brand Messaging and How to Measure Brand ROI
Consistent Brand Messaging & Why and How We Can Assume and Measure Impact How to Measure Brand ROI in a World of Imperfect Data When talking about marketing efforts and plans, it can be fairly difficult to come up with an explanation for [...]
What is Demand Generation? [Infographics + FAQs]
What is Demand Generation? [Infographics + FAQs] And how it differs from Lead Generation Demand Generation has many definitions but they usually differ because people are trying to tailor the definition to fit their business needs which is usually to create a need [...]
Demand Creation & Employee Advocacy in Demand Generation
Demand Creation & Employee Advocacy in Demand Generation Create deep connections that go beyond transactions. In this article, we delve into the transformative aspect of demand creation, where the focus lies on educating and supporting the audience. We explore the strategies and approaches [...]
What does Conversation Generation mean in Demand Generation
What does Conversation Generation mean in Demand Generation In the world of demand generation, where only a small percentage of the audience is actively considering a purchase. 3% if you ask most marketers. The majority of prospects are then exposed to demand creation [...]
Powerful Writing techniques. 7 Things I Learned about Writing
Powerful Writing techniques. 7 Things I Learned about Writing from Teaching it Why you should write more, how to do it, and how to achieve your goals with writing I have been in the business of writing for 10 years now. I like [...]
Startup Growth: From 400 to 20,000 Users in 1 Year
Startup Growth: From 400 to 20,000 Users in 1 Year How Growth Storytelling & AI Marketing work together At StoryLab.ai, we’re on a journey to help marketers create more and better content. Faster. We’re thrilled to see people loving our product and the [...]
Demand Generation shift to Education, Ungated Assets, and Creating Conversations
Demand Generation shift to Education, Ungated Assets, and Creating Conversations How this led to 283% revenue increase within 6 months We all want to ungate because it is better for our prospects but for internal reasons we don't. Disclaimer: This post won't cover everything [...]
B2B Buying – The Ideal B2B Marketing / Sales Model
B2B Buying - The Ideal B2B Marketing / Sales Model Get the book: Improving Lead Generation - For B2B SaaS Marketers Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B [...]
How to Write Not Just More, But Also Better Content with the Help of AI
How to Write Not Just More, But Also Better Content with the Help of AI The problem with AI copy generators — and the solution You should demand more from your technology, human. Specifically, you should ask your AI copy generator to do [...]
Shifting from Collecting Contact Information to Demand Generation
Shifting from Collecting Contact Information to Demand Generation A lead originally meant a potential opportunity. But that is gradually transitioned over time to mean 'any contact information stored in your database'. Our co-founder and CEO, Brian Cohen explains this in this short video. [...]
What you Need to Know About Ungating Content Offers
What you Need to Know About Ungating Content Offers Ungating your Content offer is not about removing the gate. It's about rethinking the entire customer journey. What do people consume within that piece of content that is now freely available (do we need to [...]
Demand Generation is a Team Sport not a Job Function
Demand Generation is a Team Sport not a Job Function Demand Generation is a team sport where multiple disciplines within marketing and sales work together to achieve the best results. Our co-founder and CEO, Brian Cohen explains this in this short video. Be [...]
The Important Categories of Demand Generation
The Important Categories of Demand Generation Demand Generation is that umbrella that covers Demand Creation, Conversation Generation, Demand Capture, and pipeline acceleration. Our co-founder and CEO, Brian Cohen explains this in this short video. Be sure to watch till the end and subscribe [...]
Ungating Content Does Not mean Deleting all Forms on the Website
Ungating Content Does Not mean Deleting all Forms on the Website Gating vs Ungating is a widely discussed topic. Some believe that Ungating means deleting all forms on your website, including Demo and Contact us forms. This is not the case. Brian Cohen, [...]
Mindful Writing. The Secret Ingredient to Supercharging Growth.
Mindful Writing. The Secret Ingredient to Supercharging Growth. I Learned the hard way —so you don’t have to. Last year was a tough one for this writer. But there was also a bright side. During covid-19, lockdowns, unemployment and struggling to reinvent myself [...]
What Artificial Intelligence Really Is And Why That’s So Powerful and Potentially Dangerous
What Artificial Intelligence Really Is And Why That’s So Powerful and Potentially Dangerous We’re (only) human For many many decades now, we’ve been science-fiction-fantasizing about what a world and a life with AI in it would be like. And, for a few short [...]
Ethical Writing Tips. Why You Should Publish Less Than You Could.
Ethical Writing Tips. Why You Should Publish Less Than You Could. Give your audience’s time and attention the respect they deserve I’m going to say something fairly weird for someone who’s built a career out of writing, marketing, storytelling, teaching, and coaching people [...]
How to Improve your Writing Skills With This 5-Minute Principle
How to Improve your Writing Skills With This 5-Minute Principle Improve your writing with the archetypal “Need, Solution, Result” structure You want to improve your writing and storytelling dramatically, but you only have time and energy to learn one thing? I got ya. [...]
Welcome To StoryLab.ai
Welcome To StoryLab.ai Write More, Write Faster, Write Better. Today marks the launch of a very special project I’ve had the pleasure to be working on with a wonderful team. This might change the landscape of the writing world. And your and my [...]
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