StoryLab.ai Blog. Write more. Write better. Grow faster.

B2B Buying – The Ideal B2B Marketing / Sales Model

B2B Buying - The Ideal B2B Marketing / Sales Model Get the book: Improving Lead Generation - For B2B SaaS Marketers Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B [...]

How to Write Not Just More, But Also Better Content with the Help of AI

How to Write Not Just More, But Also Better Content with the Help of AI The problem with AI copy generators — and the solution You should demand more from your technology, human. Specifically, you should ask your AI copy generator to do [...]

Shifting from Collecting Contact Information to Demand Generation

Shifting from Collecting Contact Information to Demand Generation A lead originally meant a potential opportunity. But that is gradually transitioned over time to mean 'any contact information stored in your database'. Our co-founder and CEO, Brian Cohen explains this in this short video. [...]

What you Need to Know About Ungating Content Offers

What you Need to Know About Ungating Content Offers Ungating your Content offer is not about removing the gate. It's about rethinking the entire customer journey. What do people consume within that piece of content that is now freely available (do we need to [...]

Demand Generation is a Team Sport not a Job Function

Demand Generation is a Team Sport not a Job Function Demand Generation is a team sport where multiple disciplines within marketing and sales work together to achieve the best results. Our co-founder and CEO, Brian Cohen explains this in this short video. Be [...]

The Important Categories of Demand Generation

The Important Categories of Demand Generation Demand Generation is that umbrella that covers Demand Creation, Conversation Generation, Demand Capture, and pipeline acceleration. Our co-founder and CEO, Brian Cohen explains this in this short video. Be sure to watch till the end and subscribe [...]

Ungating Content Does Not mean Deleting all Forms on the Website

Ungating Content Does Not mean Deleting all Forms on the Website Gating vs Ungating is a widely discussed topic. Some believe that Ungating means deleting all forms on your website, including Demo and Contact us forms. This is not the case. Brian Cohen, [...]

Mindful Writing. The Secret Ingredient to Supercharging Growth.

Mindful Writing. The Secret Ingredient to Supercharging Growth. I Learned the hard way —so you don’t have to. Last year was a tough one for this writer. But there was also a bright side. During covid-19, lockdowns, unemployment and struggling to reinvent myself [...]

What Artificial Intelligence Really Is And Why That’s So Powerful and Potentially Dangerous

What Artificial Intelligence Really Is And Why That’s So Powerful and Potentially Dangerous We’re (only) human For many many decades now, we’ve been science-fiction-fantasizing about what a world and a life with AI in it would be like. And, for a few short [...]

Ethical Writing Tips. Why You Should Publish Less Than You Could.

Ethical Writing Tips. Why You Should Publish Less Than You Could. Give your audience’s time and attention the respect they deserve I’m going to say something fairly weird for someone who’s built a career out of writing, marketing, storytelling, teaching, and coaching people [...]

How to Improve your Writing Skills With This 5-Minute Principle

How to Improve your Writing Skills With This 5-Minute Principle Improve your writing with the archetypal “Need, Solution, Result” structure You want to improve your writing and storytelling dramatically, but you only have time and energy to learn one thing? I got ya. [...]

Welcome To StoryLab.ai

Welcome To StoryLab.ai Write More, Write Faster, Write Better. Today marks the launch of a very special project I’ve had the pleasure to be working on with a wonderful team. This might change the landscape of the writing world. And your and my [...]

B2B Buying – Talking to sales getting paid a full salary VS commission

B2B Buying - Talking to sales getting paid a full salary VS commission Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, our co-founder [...]

B2B Buying – Do you dislike talking to more than 1 salesperson

B2B Buying - Do you dislike talking to more than 1 salesperson Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, our co-founder and [...]

B2B Buying – What information would you like from Marketing VS Sales

B2B Buying - What information would you like from Marketing VS Sales Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, our co-founder and [...]

B2B Buying Process – Information you need from a Sales Team

B2B Buying Process - What Information do you need from a Software Vendor's Sales Team Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, [...]

B2B Buying – How Not to get Marketed to by Software Vendors

B2B Buying - How do you Not like to get Marketed to by Software Vendors Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, [...]

B2B Buying – What should Software Vendors Include on their Website

B2B Buying - What should Software Vendors Include on their Website Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, our co-founder and CEO, [...]

B2B Buying – How do you Like to Learn about Software Vendors

B2B Buying - How do you Like to Learn about Software Vendors Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, our co-founder and [...]

B2B Buying Process – How do you like to get Aware of Software Vendors?

B2B Buying Process - How do you like to get Aware of Software Vendors? Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, our [...]

Improve Your Copywriting By Understanding These 6 Simple & Timeless Principles

Improve Your Copywriting Skills By Understanding These 6 Simple & Timeless Principles #1: Good copywriting is that which helps you and your readers reach your respective goals. One of the best ways to improve your knowledge and understanding of something is to try [...]