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Ungating Content Does Not mean Deleting all Forms on the Website
Ungating Content Does Not mean Deleting all Forms on the Website Gating vs Ungating is a widely discussed topic. Some believe that Ungating means deleting all forms on your website, including Demo and Contact us forms. This is not the case. Brian Cohen, [...]
Mindful Writing. The Secret Ingredient to Supercharging Growth.
Mindful Writing. The Secret Ingredient to Supercharging Growth. I Learned the hard way —so you don’t have to. Last year was a tough one for this writer. But there was also a bright side. During covid-19, lockdowns, unemployment and struggling to reinvent myself [...]
What Artificial Intelligence Really Is And Why That’s So Powerful and Potentially Dangerous
What Artificial Intelligence Really Is And Why That’s So Powerful and Potentially Dangerous We’re (only) human For many many decades now, we’ve been science-fiction-fantasizing about what a world and a life with AI in it would be like. And, for a few short [...]
Ethical Writing Tips. Why You Should Publish Less Than You Could.
Ethical Writing Tips. Why You Should Publish Less Than You Could. Give your audience’s time and attention the respect they deserve I’m going to say something fairly weird for someone who’s built a career out of writing, marketing, storytelling, teaching, and coaching people [...]
How to Improve your Writing Skills With This 5-Minute Principle
How to Improve your Writing Skills With This 5-Minute Principle Improve your writing with the archetypal “Need, Solution, Result” structure You want to improve your writing and storytelling dramatically, but you only have time and energy to learn one thing? I got ya. [...]
Welcome To StoryLab.ai
Welcome To StoryLab.ai Write More, Write Faster, Write Better. Today marks the launch of a very special project I’ve had the pleasure to be working on with a wonderful team. This might change the landscape of the writing world. And your and my [...]
B2B Buying – Talking to sales getting paid a full salary VS commission
B2B Buying - Talking to sales getting paid a full salary VS commission Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, our co-founder [...]
B2B Buying – Do you dislike talking to more than 1 salesperson
B2B Buying - Do you dislike talking to more than 1 salesperson Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, our co-founder and [...]
B2B Buying – What information would you like from Marketing VS Sales
B2B Buying - What information would you like from Marketing VS Sales Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, our co-founder and [...]
B2B Buying Process – Information you need from a Sales Team
B2B Buying Process - What Information do you need from a Software Vendor's Sales Team Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, [...]
B2B Buying – How Not to get Marketed to by Software Vendors
B2B Buying - How do you Not like to get Marketed to by Software Vendors Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, [...]
B2B Buying – What should Software Vendors Include on their Website
B2B Buying - What should Software Vendors Include on their Website Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, our co-founder and CEO, [...]
B2B Buying – How do you Like to Learn about Software Vendors
B2B Buying - How do you Like to Learn about Software Vendors Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, our co-founder and [...]
B2B Buying Process – How do you like to get Aware of Software Vendors?
B2B Buying Process - How do you like to get Aware of Software Vendors? Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, our [...]
Improve Your Copywriting By Understanding These 6 Simple & Timeless Principles
Improve Your Copywriting Skills By Understanding These 6 Simple & Timeless Principles #1: Good copywriting is that which helps you and your readers reach your respective goals. One of the best ways to improve your knowledge and understanding of something is to try [...]
B2B Buying – Refocusing Efforts From Sales to Marketing
B2B Buying - Refocusing Efforts From Sales to Marketing Brian Cohen and Nelson Gilliat sat down to discuss the B2B Buying Process and how B2B Marketing Leaders like to buy from Software Vendors. In this short video, our co-founder and CEO, Brian Cohen [...]
How to Write Better Stories – A 20-Minute Microbook
How to Write Better Stories - A 20-Minute Microbook For Humans and Brands That Want to Grow. More. Easier. In order to grow, Humans and Brands need to communicate better. To tell better stories, that connect them to others and to their reaching their [...]
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